Robert S. Heiser
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
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- Consumer Behavior in Brand Consumption and Identification 9
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- Sports, Gender, and Society 3
- Gender Diversity and Inequality 2
- Co-authors
- Jeremy J. SierraIvonne M. TorresHarry A. TauteShaun McQuittyMichael R. HymanJerome D. WilliamsJo WilliamsSusan J. Chinn
- Journals
- Journal of Advertising (3 papers)Journal of Retailing and Consumer Services (1 paper)Journal of Marketing Education (1 paper)Journal of Brand Management (1 paper)The Journal of Marketing Theory and Practice (1 paper)
- Partner nations
- United StatesCanada
In The Last Decade
Robert S. Heiser
14 papers receiving 277 citations
Peers
Comparison fields: 5 of 59
- Marketing 185
- Organizational Behavior and Human Resource Management 60
- Gender Studies 48
- Applied Psychology 24
- Information Systems and Management 26
Countries citing papers authored by Robert S. Heiser
This map shows the geographic impact of Robert S. Heiser's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert S. Heiser with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert S. Heiser more than expected).
Fields of papers citing papers by Robert S. Heiser
This network shows the impact of papers produced by Robert S. Heiser. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert S. Heiser. The network helps show where Robert S. Heiser may publish in the future.
Co-authorship network
The 8 scholars most cited alongside Robert S. Heiser, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 1 | |
| 2 | Confidence and Enthusiasm in Sales Presentations. | 2020 | 0 |
| 3 | Online Accounting Education: How to Improve Security and Integrity of Students' Performance Assessments. | 2020 | 3 |
| 4 | 2012 | 3 | |
| 5 | 2012 | 32 | |
| 6 | 2012 | 9 | |
| 7 | 2012 | 19 | |
| 8 | 2011 | 9 | |
| 9 | 2010 | 14 | |
| 10 | 2010 | 27 | |
| 11 | 2010 | 2 | |
| 12 | 2009 | 46 | |
| 13 | 2008 | 70 | |
| 14 | The Effects of Warning Label Placement in Print Ads: A Social Contract Theoretical Perspective | 2007 | 1 |
| 15 | 2007 | 54 | |
| 16 | 2006 | 11 | |
| 17 | Revisiting Competition: Broadening the Competitive Environment | 2005 | 1 |
| 18 | Trends in easement language and the status of current monitoring on working forest conservation ease | 2004 | 4 |
About Robert S. Heiser
Robert S. Heiser is a scholar working on Marketing, Gender Studies, Organizational Behavior and Human Resource Management, Sociology and Political Science and Information Systems and Management, having authored 18 papers that have together received 306 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Psychology of Social Influence (4 papers), Sports, Gender, and Society (3 papers), Customer Service Quality and Loyalty (3 papers), Sport and Mega-Event Impacts (2 papers), Gender Diversity and Inequality (2 papers), Digital Marketing and Social Media (2 papers) and Social and Intergroup Psychology (2 papers). The work is most often cited by research in Marketing (185 citations), Organizational Behavior and Human Resource Management (60 citations), Gender Studies (48 citations), Applied Psychology (24 citations) and Information Systems and Management (26 citations). Robert S. Heiser has collaborated with scholars based in United States and Canada. Frequent co-authors include Jeremy J. Sierra, Ivonne M. Torres, Harry A. Taute, Shaun McQuitty, Michael R. Hyman, Jerome D. Williams, Jo Williams and Susan J. Chinn. Their work appears in journals such as Journal of Advertising, Journal of Retailing and Consumer Services, Journal of Marketing Education, Journal of Brand Management and The Journal of Marketing Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.