Robert S. Heiser

432 total citations
18 papers, 306 citations indexed

About

Robert S. Heiser is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, Robert S. Heiser has authored 18 papers receiving a total of 306 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Gender Studies. Recurrent topics in Robert S. Heiser's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Psychology of Social Influence (4 papers) and Sports, Gender, and Society (3 papers). Robert S. Heiser is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Psychology of Social Influence (4 papers) and Sports, Gender, and Society (3 papers). Robert S. Heiser collaborates with scholars based in United States and Canada. Robert S. Heiser's co-authors include Jeremy J. Sierra, Ivonne M. Torres, Harry A. Taute, Shaun McQuitty, Michael R. Hyman, Jerome D. Williams, Jo Williams and Susan J. Chinn and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Retailing and Consumer Services and Journal of Advertising.

In The Last Decade

Robert S. Heiser

14 papers receiving 277 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Robert S. Heiser United States	10	185	148	60	48	41	18	306
Allen D. Schaefer United States	9	228 1.2×	127 0.9×	80 1.3×	35 0.7×	49 1.2×	23	319
Alexandra Aguirre‐Rodriguez United States	5	317 1.7×	246 1.7×	95 1.6×	28 0.6×	53 1.3×	9	397
Yossi Gavish Israel	8	234 1.3×	168 1.1×	49 0.8×	20 0.4×	49 1.2×	15	335
Nathalie Fleck France	9	354 1.9×	242 1.6×	76 1.3×	82 1.7×	65 1.6×	17	451
Kyungyeol Kim United States	10	203 1.1×	222 1.5×	130 2.2×	57 1.2×	33 0.8×	24	350
Julie Fitzmaurice United States	4	295 1.6×	154 1.0×	59 1.0×	21 0.4×	63 1.5×	5	393
Val Larsen United States	8	222 1.2×	112 0.8×	100 1.7×	22 0.5×	106 2.6×	20	380
Sarah M. Stanley United States	6	299 1.6×	235 1.6×	81 1.4×	80 1.7×	38 0.9×	8	404
Namita Bhatnagar Canada	9	126 0.7×	170 1.1×	85 1.4×	44 0.9×	47 1.1×	18	313
Peggy Sue Loroz United States	8	190 1.0×	162 1.1×	55 0.9×	26 0.5×	51 1.2×	12	378

Countries citing papers authored by Robert S. Heiser

Since Specialization

Citations

This map shows the geographic impact of Robert S. Heiser's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert S. Heiser with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert S. Heiser more than expected).

Fields of papers citing papers by Robert S. Heiser

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert S. Heiser. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert S. Heiser. The network helps show where Robert S. Heiser may publish in the future.

Co-authorship network of co-authors of Robert S. Heiser

This figure shows the co-authorship network connecting the top 25 collaborators of Robert S. Heiser. A scholar is included among the top collaborators of Robert S. Heiser based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert S. Heiser. Robert S. Heiser is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Heiser, Robert S., et al.. (2022). An Examination of the Predictive Validity of a Measure of College Admissions Applicants’ Attributions of Success and Failure. SHILAP Revista de lepidopterología. 1(4). 112–140. 1 indexed citations

Heiser, Robert S., et al.. (2020). Confidence and Enthusiasm in Sales Presentations.. Journal of instructional pedagogies. 24.

Heiser, Robert S., et al.. (2020). Online Accounting Education: How to Improve Security and Integrity of Students' Performance Assessments.. Journal of instructional pedagogies. 24. 3 indexed citations

Sierra, Jeremy J., Robert S. Heiser, & Ivonne M. Torres. (2012). Text Message Copy in Print Ads: A Shrewd Communicative Strategy?. Journal of Promotion Management. 18(1). 119–143. 3 indexed citations

Sierra, Jeremy J., Michael R. Hyman, & Robert S. Heiser. (2012). Ethnic Identity in Advertising: A Review and Meta-Analysis. Journal of Promotion Management. 18(4). 489–513. 32 indexed citations

Sierra, Jeremy J., Harry A. Taute, & Robert S. Heiser. (2012). Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective. Journal of Retailing and Consumer Services. 19(3). 332–342. 9 indexed citations

Williams, Jo, Robert S. Heiser, & Susan J. Chinn. (2012). Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball. Journal of Direct Data and Digital Marketing Practice. 13(4). 295–310. 19 indexed citations

Taute, Harry A., et al.. (2011). The Effect of Nonverbal Signals on Student Role-Play Evaluations. Journal of Marketing Education. 33(1). 28–40. 9 indexed citations

Taute, Harry A., Jeremy J. Sierra, & Robert S. Heiser. (2010). Team Loving and Loathing: Emotional Determinants of Consumption in Collegiate Football. SHILAP Revista de lepidopterología. 3(1). 182–199. 14 indexed citations

10.

Sierra, Jeremy J., Robert S. Heiser, Jerome D. Williams, & Harry A. Taute. (2010). Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image. Journal of Brand Management. 18(1). 79–96. 27 indexed citations

11.

Sierra, Jeremy J., Michael R. Hyman, & Robert S. Heiser. (2010). A Review of Ethnic Identity in Advertising. 2 indexed citations

12.

Sierra, Jeremy J., Robert S. Heiser, & Shaun McQuitty. (2009). Exploring Determinants and Effects of Shared Responsibility in Service Exchanges. The Journal of Marketing Theory and Practice. 17(2). 111–128. 46 indexed citations

13.

Heiser, Robert S., Jeremy J. Sierra, & Ivonne M. Torres. (2008). Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect. Journal of Advertising. 37(4). 75–84. 70 indexed citations

14.

Torres, Ivonne M., Jeremy J. Sierra, & Robert S. Heiser. (2007). The Effects of Warning Label Placement in Print Ads: A Social Contract Theoretical Perspective. Journal of Advertising. 1 indexed citations

15.

Torres, Ivonne M., Jeremy J. Sierra, & Robert S. Heiser. (2007). The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective. Journal of Advertising. 36(2). 49–62. 54 indexed citations

16.

Heiser, Robert S.. (2006). Normative Influences in Donation Decisions. Journal of Nonprofit & Public Sector Marketing. 15(1-2). 127–149. 11 indexed citations

17.

Heiser, Robert S., et al.. (2005). Revisiting Competition: Broadening the Competitive Environment. 1 indexed citations

18.

Heiser, Robert S., et al.. (2004). Trends in easement language and the status of current monitoring on working forest conservation ease. Deep Blue (University of Michigan). 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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