Muhammad Zafar Yaqub

1.2k total citations
82 papers, 565 citations indexed

About

Muhammad Zafar Yaqub is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Muhammad Zafar Yaqub has authored 82 papers receiving a total of 565 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Strategy and Management, 24 papers in Marketing and 20 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Muhammad Zafar Yaqub's work include Environmental Sustainability in Business (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (8 papers). Muhammad Zafar Yaqub is often cited by papers focused on Environmental Sustainability in Business (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (8 papers). Muhammad Zafar Yaqub collaborates with scholars based in Saudi Arabia, India and Pakistan. Muhammad Zafar Yaqub's co-authors include Reeti Agarwal, Murad Ali, Hind Alofaysan, Ankit Mehrotra, Saeed Badghish, Dildar Hussain, Josef Windsperger, İmran Ali, Gérard Cliquet and George Hendrikse and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Frontiers in Psychology.

In The Last Decade

Muhammad Zafar Yaqub

74 papers receiving 521 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Muhammad Zafar Yaqub Saudi Arabia 13 204 157 98 83 69 82 565
Guido Giovando Italy 9 261 1.3× 129 0.8× 81 0.8× 63 0.8× 78 1.1× 30 509
Ranjan Chaudhuri India 12 197 1.0× 129 0.8× 74 0.8× 119 1.4× 73 1.1× 29 556
Anna Claudia Pellicelli Italy 9 203 1.0× 118 0.8× 103 1.1× 111 1.3× 71 1.0× 25 495
Boyoung Kim South Korea 14 114 0.6× 141 0.9× 117 1.2× 105 1.3× 94 1.4× 69 604
Gianpaolo Basile Italy 12 267 1.3× 226 1.4× 85 0.9× 163 2.0× 96 1.4× 36 645
Sarah Lai‐Yin Cheah Singapore 14 192 0.9× 102 0.6× 106 1.1× 89 1.1× 38 0.6× 21 440
Federico Brunetti Italy 11 188 0.9× 158 1.0× 79 0.8× 116 1.4× 78 1.1× 41 584
Filippo Monge Italy 10 174 0.9× 115 0.7× 74 0.8× 128 1.5× 78 1.1× 17 454
Ludovico Bullini Orlandi Italy 13 220 1.1× 87 0.6× 153 1.6× 81 1.0× 54 0.8× 27 517
Stephen Oduro Italy 15 286 1.4× 235 1.5× 113 1.2× 76 0.9× 62 0.9× 34 595

Countries citing papers authored by Muhammad Zafar Yaqub

Since Specialization
Citations

This map shows the geographic impact of Muhammad Zafar Yaqub's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muhammad Zafar Yaqub with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muhammad Zafar Yaqub more than expected).

Fields of papers citing papers by Muhammad Zafar Yaqub

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Muhammad Zafar Yaqub. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Muhammad Zafar Yaqub. The network helps show where Muhammad Zafar Yaqub may publish in the future.

Co-authorship network of co-authors of Muhammad Zafar Yaqub

This figure shows the co-authorship network connecting the top 25 collaborators of Muhammad Zafar Yaqub. A scholar is included among the top collaborators of Muhammad Zafar Yaqub based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Muhammad Zafar Yaqub. Muhammad Zafar Yaqub is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Rohit, Kumar, Amit Shankar, Ankit Mehrotra, Muhammad Zafar Yaqub, & Pragya Gupta. (2025). Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies. Marketing Intelligence & Planning. 43(8). 1696–1723. 1 indexed citations
2.
Bhatia, Meena, et al.. (2025). Emission reduction strategies and negative emission solutions-pathways, drivers, and challenges. Journal of Cleaner Production. 500. 145263–145263. 3 indexed citations
3.
Kautish, Pradeep, et al.. (2025). The switching towards smart energy technologies for sustainable development: Individual, institutional and regional perspectives. Sustainable Futures. 10. 100789–100789. 2 indexed citations
4.
Yaqub, Muhammad Zafar, et al.. (2025). Could entrepreneurial leadership promote employees’ IWB? The roles of intrinsic motivation, creative self-efficacy and firms’ innovation climate. International Journal of Innovation Science. 4 indexed citations
5.
Kumar, Aman, et al.. (2025). Metaverse mysteries: a qualitative investigation of dimensions of metaverse use. Journal of Enterprise Information Management. 38(5). 1623–1646. 3 indexed citations
6.
7.
8.
Iqbal, Qaisar, Katarzyna Piwowar‐Sulej, Reeti Agarwal, & Muhammad Zafar Yaqub. (2025). Sustainability‐Oriented Leadership and Business Strategy: Examining the Roles of Procedural Environmental Justice and Job Embeddedness. Business Strategy and the Environment. 34(3). 2917–2933. 4 indexed citations
9.
Ali, Imran, et al.. (2024). Fostering innovation speed and quality in ICT firms: The role of knowledge governance mechanisms, absorptive capacity and environmental dynamism. Technological Forecasting and Social Change. 205. 123460–123460. 9 indexed citations
10.
Habib, Muhammad Danish, Rekha Attri, Mohammad Asif Salam, & Muhammad Zafar Yaqub. (2024). Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context. Journal of Retailing and Consumer Services. 82. 104145–104145. 9 indexed citations
11.
Sun, Zhe, et al.. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. 34(1). 433–449. 21 indexed citations
12.
Yaqub, Muhammad Zafar, et al.. (2024). Integrating and extending the SOR model, TAM and the UTAUT to assess M-commerce adoption during COVID times. Journal of economic and administrative sciences.. 5 indexed citations
13.
14.
Shaik, Aqueeb Sohail, et al.. (2024). Moving markets towards climate change for sustainable development: Comprehending strategic insights for efficient marketing communication. Sustainable Futures. 9. 100428–100428. 9 indexed citations
15.
Prakash, Gyan, et al.. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services. 81. 103939–103939. 12 indexed citations
16.
Yaqub, Muhammad Zafar, et al.. (2023). Knowledge Sharing through Social Media Platforms in the Silicon Age. Sustainability. 15(8). 6765–6765. 16 indexed citations
17.
Ali, Murad, Mehwish Malik, Muhammad Zafar Yaqub, et al.. (2023). Green means long life - green competencies for corporate sustainability performance: A moderated mediation model of green organizational culture and top management support. Journal of Cleaner Production. 427. 139174–139174. 31 indexed citations
18.
19.
Hussain, Dildar & Muhammad Zafar Yaqub. (2010). Micro-Entrepreneurs: Motivations, Success Factors, and Challenges. SSRN Electronic Journal. 7 indexed citations
20.
Yaqub, Muhammad Zafar, et al.. (2009). A Meta Analysis of the Empirical Evidence on Expected Utility Theory. SSRN Electronic Journal. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Guido Giovando Breakdown of academic impact, for papers by Ranjan Chaudhuri Breakdown of academic impact, for papers by Anna Claudia Pellicelli Breakdown of academic impact, for papers by Boyoung Kim Breakdown of academic impact, for papers by Gianpaolo Basile Breakdown of academic impact, for papers by Sarah Lai‐Yin Cheah Breakdown of academic impact, for papers by Federico Brunetti Breakdown of academic impact, for papers by Filippo Monge Breakdown of academic impact, for papers by Ludovico Bullini Orlandi Breakdown of academic impact, for papers by Stephen Oduro
Rankless by CCL
2026