Rekha Attri

466 total citations
41 papers, 241 citations indexed

About

Rekha Attri is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Rekha Attri has authored 41 papers receiving a total of 241 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in Rekha Attri's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (5 papers). Rekha Attri is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (5 papers). Rekha Attri collaborates with scholars based in India, Saudi Arabia and United States. Rekha Attri's co-authors include Subhadip Roy, Ashish Malik, Muhammad Zafar Yaqub, Naeem Akhtar, Tao Meng, Ankit Mehrotra, Mohammad Asif Salam, Muhammad Danish Habib, Qingyu Zhang and Gyan Prakash and has published in prestigious journals such as Tourism Management, Technological Forecasting and Social Change and Journal of Travel Research.

In The Last Decade

Rekha Attri

31 papers receiving 227 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rekha Attri India 9 96 89 41 38 24 41 241
Suzilawati Kamarudin Malaysia 10 50 0.5× 77 0.9× 49 1.2× 53 1.4× 35 1.5× 36 281
Muhammad Zahid Nawaz China 11 128 1.3× 131 1.5× 33 0.8× 56 1.5× 17 0.7× 21 263
Francisco Javier Blanco‐Encomienda Spain 8 90 0.9× 129 1.4× 59 1.4× 83 2.2× 16 0.7× 30 301
Shalini Singh India 9 70 0.7× 63 0.7× 32 0.8× 33 0.9× 12 0.5× 40 231
Teck Weng Jee Malaysia 10 145 1.5× 126 1.4× 65 1.6× 42 1.1× 21 0.9× 24 285
Daniela Garbin Praničević Croatia 11 85 0.9× 144 1.6× 37 0.9× 46 1.2× 20 0.8× 36 278
Andrés Palacio-Fierro Ecuador 5 100 1.0× 98 1.1× 22 0.5× 53 1.4× 22 0.9× 14 247
Jorge Guadalupe-Lanas Ecuador 6 149 1.6× 130 1.5× 31 0.8× 83 2.2× 28 1.2× 17 342
Sanga Song United States 9 211 2.2× 151 1.7× 40 1.0× 73 1.9× 20 0.8× 18 315
Arta Antonovica Spain 7 55 0.6× 91 1.0× 26 0.6× 88 2.3× 41 1.7× 29 246

Countries citing papers authored by Rekha Attri

Since Specialization
Citations

This map shows the geographic impact of Rekha Attri's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rekha Attri with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rekha Attri more than expected).

Fields of papers citing papers by Rekha Attri

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rekha Attri. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rekha Attri. The network helps show where Rekha Attri may publish in the future.

Co-authorship network of co-authors of Rekha Attri

This figure shows the co-authorship network connecting the top 25 collaborators of Rekha Attri. A scholar is included among the top collaborators of Rekha Attri based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rekha Attri. Rekha Attri is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Attri, Rekha, et al.. (2025). Deep dive into why consumers stick with or ditch fitness trackers: implications for wearable fitness industry. Journal of Enterprise Information Management. 39(1). 410–437.
2.
Attri, Rekha, et al.. (2025). Breaking barriers: investigating generative AI adoption and organizational use. Journal of Enterprise Information Management. 39(1). 267–288. 1 indexed citations
3.
Pitafi, Abdul Hameed, et al.. (2025). Enterprise Social Media and Employee Agility: The Role of Task Context and Personal Motivation. IEEE Transactions on Engineering Management. 72. 3305–3317.
4.
Attri, Rekha, et al.. (2025). Unveiling customer service experience knowledge in metaverse platforms: an application of embodied social presence theory approach. Journal of Enterprise Information Management. 39(2). 485–505.
5.
Zhang, Qingyu, et al.. (2024). Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability. Technological Forecasting and Social Change. 200. 123174–123174. 15 indexed citations
6.
Akhtar, Naeem, et al.. (2024). The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. Journal of Retailing and Consumer Services. 79. 103807–103807. 14 indexed citations
7.
Attri, Rekha, et al.. (2024). Electric Vehicles in India : Identifying the Adoption Predictors. Prabandhan Indian Journal of Management. 17(6). 46–46.
8.
Habib, Muhammad Danish, Rekha Attri, Mohammad Asif Salam, & Muhammad Zafar Yaqub. (2024). Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context. Journal of Retailing and Consumer Services. 82. 104145–104145. 9 indexed citations
9.
Habib, Muhammad Danish, Rekha Attri, Mohammad Asif Salam, & Muhammad Zafar Yaqub. (2024). Retail consumers' conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots. Journal of Retailing and Consumer Services. 82. 104147–104147. 5 indexed citations
10.
Akhtar, Naeem, et al.. (2024). How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory. Journal of Retailing and Consumer Services. 81. 103961–103961. 13 indexed citations
11.
Meng, Tao, et al.. (2023). Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory. Technological Forecasting and Social Change. 198. 122973–122973. 31 indexed citations
12.
Attri, Rekha, et al.. (2023). Influencer Marketing in Data-Driven World. 23(1). 129–142. 3 indexed citations
13.
Attri, Rekha, et al.. (2018). Dimensions of Customer Perceived Value in Restaurants: An Exploratory Study. SSRN Electronic Journal. 1 indexed citations
14.
Attri, Rekha, et al.. (2018). A Study of Factors Affecting Customer Shopping Behavior. SSRN Electronic Journal. 17(1). 38. 5 indexed citations
15.
Attri, Rekha, et al.. (2017). Content Analysis of Official Facebook Pages of Prime Minister Schemes in India. SSRN Electronic Journal.
16.
Attri, Rekha, et al.. (2017). Customer Purchase Behavior for Smartphone Brands. SSRN Electronic Journal. 14(2). 1 indexed citations
17.
Attri, Rekha, et al.. (2017). Challenges of Selling Luxury Motorcycle Brands in India. 14(4). 47. 2 indexed citations
18.
Attri, Rekha, et al.. (2012). Measuring Public Sector Oil Marketing Companies’ Brand Awareness. SSRN Electronic Journal. 2 indexed citations
19.
Attri, Rekha. (2011). A Study of Consumer Perceptions of the Products Sold Through Multilevel Marketing. SSRN Electronic Journal. 5 indexed citations
20.
Attri, Rekha, et al.. (2011). Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies. SSRN Electronic Journal. 3(2). 25–35. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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