Changjo Yoo

985 total citations
16 papers, 717 citations indexed

About

Changjo Yoo is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Changjo Yoo has authored 16 papers receiving a total of 717 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Changjo Yoo's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers). Changjo Yoo is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers). Changjo Yoo collaborates with scholars based in South Korea, United States and United Kingdom. Changjo Yoo's co-authors include Deborah J. MacInnis, Jong-Hee Park, Young-Chan Kim, Young‐Chan Kim, Hae‐Kyong Bang, Seongsoo Jang, Deborah F. Spake, Kyung‐Do Park, Kwang‐Ho Ahn and Sharon E. Beatty and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Psychology and Marketing.

In The Last Decade

Changjo Yoo

11 papers receiving 622 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Changjo Yoo South Korea	6	512	370	236	143	91	16	717
Mansur Khamitov Canada	9	408 0.8×	365 1.0×	226 1.0×	111 0.8×	142 1.6×	19	712
Yong J. Hyun South Korea	9	421 0.8×	307 0.8×	215 0.9×	119 0.8×	70 0.8×	21	686
Kamel El Hedhli Qatar	13	540 1.1×	339 0.9×	292 1.2×	153 1.1×	65 0.7×	22	778
Kelly Cowart United States	10	353 0.7×	381 1.0×	125 0.5×	221 1.5×	60 0.7×	15	669
Daniel A. Sheinin United States	12	576 1.1×	316 0.9×	140 0.6×	66 0.5×	48 0.5×	22	702
Juhi Gahlot Sarkar India	16	458 0.9×	375 1.0×	186 0.8×	97 0.7×	55 0.6×	39	627
Heribert Gierl Germany	13	602 1.2×	319 0.9×	143 0.6×	73 0.5×	113 1.2×	76	808
Lingjing Zhan Hong Kong	4	353 0.7×	319 0.9×	110 0.5×	90 0.6×	58 0.6×	5	503
Monica D. Hernandez United States	12	272 0.5×	303 0.8×	106 0.4×	136 1.0×	59 0.6×	19	493
Ronald W. Niedrich United States	10	485 0.9×	232 0.6×	217 0.9×	76 0.5×	66 0.7×	13	724

Countries citing papers authored by Changjo Yoo

Since Specialization

Citations

This map shows the geographic impact of Changjo Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Changjo Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Changjo Yoo more than expected).

Fields of papers citing papers by Changjo Yoo

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Changjo Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Changjo Yoo. The network helps show where Changjo Yoo may publish in the future.

Co-authorship network of co-authors of Changjo Yoo

This figure shows the co-authorship network connecting the top 25 collaborators of Changjo Yoo. A scholar is included among the top collaborators of Changjo Yoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Changjo Yoo. Changjo Yoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Jang, Seongsoo, et al.. (2021). The effect of mobile application-driven customer participation on bakery purchase behavior: Evidence from a field experiment. International Journal of Hospitality Management. 94. 102865–102865. 12 indexed citations

Yoo, Changjo, et al.. (2019). Effects of Advertising Campaign on the Salesperson’s Performance: Should a Multilevel Marketing Firm Advertise Its Brand to Customers?. KDI Central Archives (Korea Development Institute). 10(6). 7–17. 1 indexed citations

Yoo, Changjo, et al.. (2017). An Exploratory Study on the Relationship between, Customer Satisfaction, Brand Happiness Index and Repurchase Intention : Case of Smart Phone and Mobile Communication Service Brands. Gwanggohak yeon-gu. 28(3). 29–52. 1 indexed citations

Yoo, Changjo, et al.. (2015). Aekyung : Design Innovation on New Product Development. ASIA MARKETING JOURNAL. 16(4). 89–89. 3 indexed citations

Kim, Young‐Chan, et al.. (2013). An action research for the development of a new course: 'New product marketing ethnography'. 16(1). 65–100. 1 indexed citations

Yoo, Changjo, et al.. (2013). Evaluation of One's Own Brand and a Competitor in Response to Positive and Negative On-Line Messages: Confidence and Brand Evaluation Model. Journal of Product Research. 31(1). 93–108. 1 indexed citations

Yoo, Changjo & Kwang‐Ho Ahn. (2012). A Collusive Cultural Drama – Transition of Street Support to a Nationwide Festival: 2002 World Cup Soccer Tournament. 1(1). 89–152. 1 indexed citations

Kim, Young-Chan, et al.. (2012). The integrated mobile advertising model: The effects of technology- and emotion-based evaluations. Journal of Business Research. 66(9). 1345–1352. 135 indexed citations

Yoo, Changjo, et al.. (2010). Effects of Regulatory Fit between Regulatory Focus and Message Framing on Consumer Responses: On Company's Apologia to Crisis Event. The Korean Journal of Consumer and Advertising Psychology. 11(3). 531–552. 1 indexed citations

10.

Yoo, Changjo, Hae‐Kyong Bang, & Young‐Chan Kim. (2009). The effects of a consistent ad series on consumer evaluations. International Journal of Advertising. 28(1). 105–123. 25 indexed citations

11.

Yoo, Changjo, et al.. (2009). Effects of On-line Reviews’ Favorability and Feedback level on Consumer Responses: Based on Experimental Design on Web-Site. Journal of Consumption Culture. 12(4). 27–46. 2 indexed citations

12.

Yoo, Changjo, Kwang‐Ho Ahn, & Kwang-Sik Kim. (2006). The Effects of Adfl®s Creative Level on the Advertising Effectiveness: Moderating Role of Ad Execution Style and Brand Reputation. Korean Journal of Marketing. 21(4). 23–48.

13.

Yoo, Changjo & Deborah J. MacInnis. (2005). The brand attitude formation process of emotional and informational ads. Journal of Business Research. 58(10). 1397–1406. 207 indexed citations

14.

Yoo, Changjo & Deborah J. MacInnis. (2004). Same or different? How distance and variation affect similarity judgments. Psychology and Marketing. 21(3). 209–227. 8 indexed citations

15.

Spake, Deborah F., Sharon E. Beatty, & Changjo Yoo. (1998). Relationship Marketing From the ConsumerS Perspective: a Comparison of Consumers in South Korea and the United States. ACR Asia-Pacific Advances. 4 indexed citations

16.

Yoo, Changjo, Jong-Hee Park, & Deborah J. MacInnis. (1998). Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude. Journal of Business Research. 42(3). 253–263. 315 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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