Michael L. Maynard

429 total citations
24 papers, 306 citations indexed

About

Michael L. Maynard is a scholar working on Marketing, Sociology and Political Science and Communication. According to data from OpenAlex, Michael L. Maynard has authored 24 papers receiving a total of 306 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Communication. Recurrent topics in Michael L. Maynard's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Globalization and Cultural Identity (3 papers). Michael L. Maynard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Globalization and Cultural Identity (3 papers). Michael L. Maynard collaborates with scholars based in United States and Canada. Michael L. Maynard's co-authors include Charles R. Taylor, Yan Tian, Priscilla Murphy, George R. Franke and Senko K. Maynard and has published in prestigious journals such as Journal of Business Ethics, Journal of Advertising and Journal of Advertising Research.

In The Last Decade

Michael L. Maynard

22 papers receiving 256 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Michael L. Maynard United States	9	121	115	73	57	39	24	306
Alice Kendrick United States	12	131 1.1×	140 1.2×	67 0.9×	84 1.5×	37 0.9×	45	383
John C. Schweitzer United States	9	203 1.7×	137 1.2×	103 1.4×	73 1.3×	28 0.7×	24	414
Alison B. Shields United States	6	76 0.6×	198 1.7×	36 0.5×	106 1.9×	34 0.9×	8	366
Linda Tuncay Zayer United States	13	241 2.0×	188 1.6×	206 2.8×	48 0.8×	19 0.5×	24	500
Kimberly S. Miloch United States	8	79 0.7×	262 2.3×	219 3.0×	48 0.8×	20 0.5×	14	358
Pamela Jo Brubaker United States	9	56 0.5×	207 1.8×	33 0.5×	145 2.5×	38 1.0×	22	349
Rebecca H. Holman	8	199 1.6×	150 1.3×	50 0.7×	59 1.0×	30 0.8×	14	433
Wojciech Cwalina Poland	12	78 0.6×	207 1.8×	40 0.5×	148 2.6×	32 0.8×	32	343
Darach Turley Ireland	12	94 0.8×	137 1.2×	30 0.4×	20 0.4×	38 1.0×	21	345
Jesse N. Moore United States	7	159 1.3×	199 1.7×	49 0.7×	47 0.8×	14 0.4×	7	363

Countries citing papers authored by Michael L. Maynard

Since Specialization

Citations

This map shows the geographic impact of Michael L. Maynard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael L. Maynard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael L. Maynard more than expected).

Fields of papers citing papers by Michael L. Maynard

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael L. Maynard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael L. Maynard. The network helps show where Michael L. Maynard may publish in the future.

Co-authorship network of co-authors of Michael L. Maynard

This figure shows the co-authorship network connecting the top 25 collaborators of Michael L. Maynard. A scholar is included among the top collaborators of Michael L. Maynard based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael L. Maynard. Michael L. Maynard is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Maynard, Michael L., et al.. (2009). 101 Japanese idioms. McGraw-Hill eBooks. 2 indexed citations

Maynard, Michael L., et al.. (2008). A Service Oriented Architecture Complexity Metric, Based on Statistical Hypothesis Testing.. Software Engineering Research and Practice. 214–220. 3 indexed citations

Maynard, Michael L., et al.. (2008). Learning to Learn from the Industry: Employer Internship Satisfaction Survey. 1–22. 1 indexed citations

Maynard, Michael L., et al.. (2008). The Advertising Internship: Tips on Optimizing the Academic and Business Community Relationship. Journal of Advertising Education. 12(2). 31–34.

Maynard, Michael L., et al.. (2006). Unpaid Advertising: A Case of Wilson the Volleyball inCast Away. The Journal of Popular Culture. 39(4). 622–638. 10 indexed citations

Maynard, Michael L. & Yan Tian. (2004). Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands. Public Relations Review. 30(3). 285–291. 66 indexed citations

Maynard, Michael L.. (2003). From global to glocal : how Gillette's Sensor Excel accommodates to Japan. KeiO Associated Repository of Academic Resources (Keio University). 25(25). 57–75. 22 indexed citations

Maynard, Michael L.. (2003). Emotional Intelligence and Perceived Employability for Internship Curriculum. Psychological Reports. 93(3). 791–792. 8 indexed citations

Murphy, Priscilla & Michael L. Maynard. (2000). Framing the Genetic Testing Issue. Science Communication. 22(2). 133–153. 22 indexed citations

10.

Taylor, Charles R., George R. Franke, & Michael L. Maynard. (2000). Attitudes toward Direct Marketing and its Regulation: A Comparison of the United States and Japan. Journal of Public Policy & Marketing. 19(2). 228–237. 29 indexed citations

11.

Maynard, Michael L.. (1999). Challenging the 3.0 GPA eligibility standard for public relations internships. Public Relations Review. 25(4). 495–507. 4 indexed citations

12.

Maynard, Michael L. & Charles R. Taylor. (1999). Girlish Images across Cultures: Analyzing Japanese versus U.S.SeventeenMagazine Ads. Journal of Advertising. 28(1). 39–48. 75 indexed citations

13.

Maynard, Michael L.. (1997). “Slice‐of‐Life”: A Persuasive Mini Drama in Japanese Television Advertising. The Journal of Popular Culture. 31(2). 131–142. 5 indexed citations

14.

Maynard, Michael L.. (1997). Opportunity in paid vs. unpaid public relations internships: A semantic network analysis. Public Relations Review. 23(4). 377–390. 11 indexed citations

15.

Murphy, Priscilla & Michael L. Maynard. (1997). Using decision profiles to analyse advertising agency and client conflict. Journal of Communication Management. 1(3). 231–246. 2 indexed citations

16.

Maynard, Michael L. & Charles R. Taylor. (1996). A comparative analysis of Japanese and U.S. attitudes toward direct marketing. Journal of Direct Marketing. 10(1). 34–44. 17 indexed citations

17.

Maynard, Michael L.. (1996). Effectiveness of “Begging” as a Persuasive Tactic for Improving Response Rate on a Client/Agency Mail Survey. Psychological Reports. 78(1). 204–206. 3 indexed citations

18.

Maynard, Michael L.. (1995). Interpretation and identification of gendered selves: Analyzing gender-specific addressivity in Japanese advertising text. Language & Communication. 15(2). 149–163. 2 indexed citations

19.

Maynard, Michael L., et al.. (1994). On Stage with ACE Teams. Management Development Review. 7(2). 26–29. 1 indexed citations

20.

Maynard, Michael L., et al.. (1993). 101 Japanese idioms : understanding Japanese language and culture through popular phrases. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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