John C. Schweitzer

520 total citations
24 papers, 414 citations indexed

About

John C. Schweitzer is a scholar working on Communication, Gender Studies and Marketing. According to data from OpenAlex, John C. Schweitzer has authored 24 papers receiving a total of 414 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Communication, 3 papers in Gender Studies and 2 papers in Marketing. Recurrent topics in John C. Schweitzer's work include Media, Gender, and Advertising (3 papers), Social Media and Politics (2 papers) and Management and Marketing Education (2 papers). John C. Schweitzer is often cited by papers focused on Media, Gender, and Advertising (3 papers), Social Media and Politics (2 papers) and Management and Marketing Education (2 papers). John C. Schweitzer collaborates with scholars based in United States and Hong Kong. John C. Schweitzer's co-authors include Hong Cheng, Minghua Xu, Bradley S. Greenberg, Benjamin J. Bates, Stephen A. Banning, Gerald Stone and David H. Weaver and has published in prestigious journals such as Journal of Advertising, Public Opinion Quarterly and Journal of Advertising Research.

In The Last Decade

John C. Schweitzer

23 papers receiving 349 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
John C. Schweitzer United States	9	203	137	103	94	73	24	414
Rebecca H. Holman	8	199 1.0×	150 1.1×	50 0.5×	97 1.0×	59 0.8×	14	433
Michael L. Maynard United States	9	121 0.6×	115 0.8×	73 0.7×	33 0.4×	57 0.8×	24	306
Ronald E. Taylor United States	8	197 1.0×	164 1.2×	66 0.6×	27 0.3×	43 0.6×	20	380
Gary F. Soldow United States	9	193 1.0×	150 1.1×	45 0.4×	74 0.8×	21 0.3×	16	364
Marjorie J. Caballero United States	8	403 2.0×	225 1.6×	176 1.7×	42 0.4×	21 0.3×	14	540
Laura R. Oswald France	8	245 1.2×	215 1.6×	88 0.9×	56 0.6×	22 0.3×	21	441
Jesse N. Moore United States	7	159 0.8×	199 1.5×	49 0.5×	34 0.4×	47 0.6×	7	363
Guillaume D. Johnson United States	12	291 1.4×	254 1.9×	119 1.2×	71 0.8×	30 0.4×	24	490
Charles M. Hermans United States	11	240 1.2×	122 0.9×	34 0.3×	71 0.8×	25 0.3×	18	419
Linda Tuncay Zayer United States	13	241 1.2×	188 1.4×	206 2.0×	31 0.3×	48 0.7×	24	500

Countries citing papers authored by John C. Schweitzer

Since Specialization

Citations

This map shows the geographic impact of John C. Schweitzer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John C. Schweitzer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John C. Schweitzer more than expected).

Fields of papers citing papers by John C. Schweitzer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John C. Schweitzer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John C. Schweitzer. The network helps show where John C. Schweitzer may publish in the future.

Co-authorship network of co-authors of John C. Schweitzer

This figure shows the co-authorship network connecting the top 25 collaborators of John C. Schweitzer. A scholar is included among the top collaborators of John C. Schweitzer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John C. Schweitzer. John C. Schweitzer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Banning, Stephen A. & John C. Schweitzer. (2007). What Advertising Educators think about Advertising Education. Journal of Advertising Education. 11(2). 10–20. 8 indexed citations

Schweitzer, John C., et al.. (2002). Newspaper Ad Directors see Political Ads as Less Honest. Newspaper Research Journal. 23(1). 50–58. 1 indexed citations

Cheng, Hong & John C. Schweitzer. (1996). Cultural Values Reflected in Chinese and U.S. Television Commercials. Journal of Advertising Research. 36(3). 27–45. 271 indexed citations

Xu, Minghua, Benjamin J. Bates, & John C. Schweitzer. (1993). The Impact of Messages on Survey Participation in Answering Machine Households. Public Opinion Quarterly. 57(2). 232–232. 16 indexed citations

Schweitzer, John C.. (1992). Job Opportunities in Newspaper Research for JMC Master's Graduates. Newspaper Research Journal. 13(1-2). 24–33. 1 indexed citations

Schweitzer, John C., et al.. (1992). Undergraduate Student Advising: Options for Advertising Education. The Journalism Educator. 47(1). 56–66. 2 indexed citations

Schweitzer, John C.. (1991). Personal Computers and Media Use. Journalism Quarterly. 68(4). 689–697. 6 indexed citations

Schweitzer, John C., et al.. (1991). Community Pressures on Agenda-Setting. Newspaper Research Journal. 12(3). 46–59. 1 indexed citations

Schweitzer, John C., et al.. (1990). Degress Grow 475 Percent in 25 Years: Most Advertising Programs Find Home in Mass Communication. The Journalism Educator. 45(1). 3–8. 9 indexed citations

10.

Schweitzer, John C., et al.. (1990). Advertising in Taiwan Newspapers since the Lifting of the Bans. Journalism Quarterly. 67(1). 201–206. 2 indexed citations

11.

Schweitzer, John C.. (1989). The role of formal communication in employee job satisfaction. Public Relations Review. 15(3). 52–52. 2 indexed citations

12.

Schweitzer, John C., et al.. (1989). Evaluating Faculty Service to Student Organizations. The Journalism Educator. 44(4). 60–63. 1 indexed citations

13.

Schweitzer, John C.. (1989). Faculty Research Expectation Varies among Universities. The Journalism Educator. 44(2). 45–49. 9 indexed citations

14.

Schweitzer, John C.. (1987). Perspectives on Media Effects. Bryant, Jennings and Dolf Zillman (Eds). Hillsdale, N.J. Erlbaum, 1986. 358 Pp. $39.95. Journal of Advertising. 16(3). 45–45.

15.

Schweitzer, John C.. (1985). How Academics and Practitioners Rate Academic Research.. 5 indexed citations

16.

Schweitzer, John C.. (1985). Practical Research can Bring Respect to J-Schools. The Journalism Educator. 40(2). 38–41. 6 indexed citations

17.

Stone, Gerald, John C. Schweitzer, & David H. Weaver. (1978). Adoption of Modern Newspaper Design. Journalism Quarterly. 55(4). 761–766. 2 indexed citations

18.

Schweitzer, John C., David H. Weaver, & Gerald Stone. (1977). Morning-Evening Newspaper Circulation: What Effect Do Appearance and Content Have?. Journalism Quarterly. 54(3). 515–522. 1 indexed citations

19.

Schweitzer, John C.. (1976). Comparison of Young Subscribers and Nonsubscribers to Newspapers. Journalism Quarterly. 53(2). 287–293. 8 indexed citations

20.

Schweitzer, John C., et al.. (1975). Does Newspaper Competition Make a Difference to Readers?. Journalism Quarterly. 52(4). 706–710. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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