Alice Kendrick

591 total citations
45 papers, 383 citations indexed

About

Alice Kendrick is a scholar working on Sociology and Political Science, Marketing and Management of Technology and Innovation. According to data from OpenAlex, Alice Kendrick has authored 45 papers receiving a total of 383 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 12 papers in Marketing and 10 papers in Management of Technology and Innovation. Recurrent topics in Alice Kendrick's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (10 papers) and Media, Gender, and Advertising (6 papers). Alice Kendrick is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (10 papers) and Media, Gender, and Advertising (6 papers). Alice Kendrick collaborates with scholars based in United States, Australia and South Korea. Alice Kendrick's co-authors include Jami A. Fullerton, Sheri J. Broyles, Gayle Kerr, David A. Willis, Paul S. Krueger, Kara Chan, Kathy R. Fitzpatrick, Sonia Dickinson, Kathleen Mortimer and David S. Waller and has published in prestigious journals such as Journal of Services Marketing, American Behavioral Scientist and Journal of Advertising Research.

In The Last Decade

Alice Kendrick

39 papers receiving 341 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Alice Kendrick United States 12 140 131 84 67 56 45 383
Jami A. Fullerton United States 13 195 1.4× 91 0.7× 87 1.0× 109 1.6× 43 0.8× 53 391
Charles M. Hermans United States 11 122 0.9× 240 1.8× 25 0.3× 34 0.5× 27 0.5× 18 419
Spero C. Peppas United States 12 123 0.9× 51 0.4× 71 0.8× 28 0.4× 28 0.5× 27 359
Jesse N. Moore United States 7 199 1.4× 159 1.2× 47 0.6× 49 0.7× 22 0.4× 7 363
Susan K. Harmon United States 9 179 1.3× 139 1.1× 23 0.3× 34 0.5× 35 0.6× 15 383
Linda Tuncay Zayer United States 13 188 1.3× 241 1.8× 48 0.6× 206 3.1× 21 0.4× 24 500
K. Damon Aiken United States 9 266 1.9× 130 1.0× 39 0.5× 38 0.6× 18 0.3× 28 428
Mary Walker United States 9 272 1.9× 241 1.8× 50 0.6× 85 1.3× 41 0.7× 21 513
Darin W. White United States 13 211 1.5× 187 1.4× 17 0.2× 58 0.9× 28 0.5× 34 449
Jonna Holland United States 6 227 1.6× 237 1.8× 22 0.3× 39 0.6× 27 0.5× 10 479

Countries citing papers authored by Alice Kendrick

Since Specialization
Citations

This map shows the geographic impact of Alice Kendrick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alice Kendrick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alice Kendrick more than expected).

Fields of papers citing papers by Alice Kendrick

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alice Kendrick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alice Kendrick. The network helps show where Alice Kendrick may publish in the future.

Co-authorship network of co-authors of Alice Kendrick

This figure shows the co-authorship network connecting the top 25 collaborators of Alice Kendrick. A scholar is included among the top collaborators of Alice Kendrick based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alice Kendrick. Alice Kendrick is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fullerton, Jami A., et al.. (2023). A “COVID bump” in communication course evaluations: Implications for future assessment. Journal of Marketing Communications. 30(2). 221–241.
2.
Dickinson, Sonia, Kathleen Mortimer, Gayle Kerr, David S. Waller, & Alice Kendrick. (2020). Power and responsibility: Advertising self‐regulation and consumer protection in a digital world. Journal of Consumer Affairs. 54(2). 675–700. 11 indexed citations
3.
Fullerton, Jami A., Alice Kendrick, & Sheri J. Broyles. (2019). Cigars, Castro and Communism: Country Concept as a factor in Cuban tourism advertising effectiveness. 33(1).
4.
Kendrick, Alice & Jami A. Fullerton. (2019). Dimensions of News Media Literacy Among U.S. Advertising Students. Journal of Advertising Education. 23(1). 7–21. 6 indexed citations
5.
Kendrick, Alice & Jami A. Fullerton. (2017). Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class. Journal of Advertising Education. 21(2). 25–32. 1 indexed citations
6.
Fullerton, Jami A., Alice Kendrick, & Sheri J. Broyles. (2017). Attitude change among U.S. adults after the Castro-Obama announcement: the role of soft power in agenda setting. Palgrave Communications. 3(1). 3 indexed citations
7.
Kendrick, Alice, Jami A. Fullerton, & Sheri J. Broyles. (2015). Would I go? US citizens react to a Cuban tourism campaign. Place Branding and Public Diplomacy. 11(4). 249–262. 7 indexed citations
8.
Fullerton, Jami A. & Alice Kendrick. (2014). Country reputation as a moderator of tourism advertising effectiveness. Journal of Marketing Communications. 23(3). 260–272. 17 indexed citations
9.
Fullerton, Jami A. & Alice Kendrick. (2014). Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences. 14(4). 6 indexed citations
10.
Willis, David A., Paul S. Krueger, & Alice Kendrick. (2013). The Influence of a Research Experiences for Undergraduates Program on Student Perceptions and Desire to Attend Graduate School. Journal of STEM education. 14(2). 21–28. 17 indexed citations
11.
Kendrick, Alice, et al.. (2013). Social Responsibility in Advertising. Journal of Marketing Education. 35(2). 141–154. 9 indexed citations
12.
Fullerton, Jami A. & Alice Kendrick. (2013). Strategic Uses of Mediated Public Diplomacy. American Behavioral Scientist. 57(9). 1332–1349. 16 indexed citations
13.
Fullerton, Jami A., et al.. (2010). International attitudes toward America. Place Branding and Public Diplomacy. 6(3). 244–255. 5 indexed citations
14.
Fullerton, Jami A., et al.. (2009). Advertising Student Career Preferences: A National Survey. Journal of Advertising Education. 13(2). 70–74. 8 indexed citations
15.
Fullerton, Jami A., et al.. (2007). U.S.-Produced Entertainment Media and Attitude Toward Americans. Mass Communication & Society. 10(2). 171–187. 7 indexed citations
16.
Fullerton, Jami A., et al.. (2007). Attitudes towards American brands and Brand America. Place Branding and Public Diplomacy. 3(3). 205–212. 15 indexed citations
17.
Kendrick, Alice & Jami A. Fullerton. (2003). Challenging, Fun and Pays Well: Top Advertising Students Describe their Ideal Jobs. Journal of Advertising Education. 7(1). 47–54. 3 indexed citations
18.
Fullerton, Jami A. & Alice Kendrick. (2000). Portrayal of Men and Women in U.S. Spanish-Language Television Commercials. Journalism & Mass Communication Quarterly. 77(1). 128–142. 42 indexed citations
19.
Kendrick, Alice. (1998). Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments. Journal of Services Marketing. 12(4). 312–326. 37 indexed citations
20.
Kendrick, Alice, et al.. (1996). Real Worlds and Ivory Towers: A Survey of Top Creative Directors. Journalism & Mass Communication Educator. 51(2). 63–74. 33 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Jami A. Fullerton Breakdown of academic impact, for papers by Charles M. Hermans Breakdown of academic impact, for papers by Spero C. Peppas Breakdown of academic impact, for papers by Jesse N. Moore Breakdown of academic impact, for papers by Susan K. Harmon Breakdown of academic impact, for papers by Linda Tuncay Zayer Breakdown of academic impact, for papers by K. Damon Aiken Breakdown of academic impact, for papers by Mary Walker Breakdown of academic impact, for papers by Darin W. White Breakdown of academic impact, for papers by Jonna Holland
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