Mary Ann McGrath

2.4k citations
30 papers · 1.8k indexed · h-index 17
Topics
Consumer Behavior in Brand Consumption and Identification (13 papers)Consumer Retail Behavior Studies (5 papers)Media, Gender, and Advertising (4 papers)
Partner nations
United StatesCanadaItaly

In The Last Decade

Mary Ann McGrath

28 papers receiving 1.6k citations

Peers

Mary Ann McGrath
Comparison fields: 5 of 101
  • Marketing 1.2k
  • Sociology and Political Science 635
  • Organizational Behavior and Human Resource Management 541
  • Gender Studies 205
  • Social Psychology 153
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Citations per year

Countries citing papers authored by Mary Ann McGrath

Since Specialization
Citations

This map shows the geographic impact of Mary Ann McGrath's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary Ann McGrath with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary Ann McGrath more than expected).

Fields of papers citing papers by Mary Ann McGrath

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary Ann McGrath. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary Ann McGrath. The network helps show where Mary Ann McGrath may publish in the future.

Co-authorship network of co-authors of Mary Ann McGrath

This figure shows the co-authorship network connecting the top 25 collaborators of Mary Ann McGrath. A scholar is included among the top collaborators of Mary Ann McGrath based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mary Ann McGrath. Mary Ann McGrath is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 5
2 1
3 1
4 2
5 16
6 166
7 34
8 252
9
An Analysis of the Framing of Women As Marriage Partners Through Subcultural Patterns of Wedding Gift Giving
2
10
The Children's Birthday Party: a Study of Mothers As Socialization Agents
9
11 23
12 3
13 106
14 62
15 46
16
An Abstract - of QTo Everything There Is a Season:Q a Photoessay of a Farmers' Market
2
17 1
18
Unpacking the Holiday Presence: a Comparative Ethnography of Two Gift Stores
63
19
An ethnography of a gift store: Trappings, wrappings, and rapture.
35
20
Gift giving and receiving : implications and limitations of the exchange perspective in consumer behavior
1

About Mary Ann McGrath

Mary Ann McGrath is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Anatomy, having authored 30 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (5 papers) and Media, Gender, and Advertising (4 papers). The work is most often cited by research in Marketing (1.2k citations), Tourism, Leisure and Hospitality Management (89 citations) and Organizational Behavior and Human Resource Management (541 citations). Mary Ann McGrath has collaborated with scholars based in United States, Canada and Italy. Frequent co-authors include Cele C. Otnes, John F. Sherry, Stefania Borghini, Sidney J. Levy, Nina Diamond, Albert M. Muñiz, Robert V. Kozinets, Cornelia C Otnes, Deborah D. Heisley and William Foote Whyte. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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