Joe Cobbs

876 total citations
39 papers, 560 citations indexed

About

Joe Cobbs is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, Joe Cobbs has authored 39 papers receiving a total of 560 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Sociology and Political Science, 21 papers in Marketing and 19 papers in Gender Studies. Recurrent topics in Joe Cobbs's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Sports, Gender, and Society (18 papers) and Sports Analytics and Performance (13 papers). Joe Cobbs is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Sports, Gender, and Society (18 papers) and Sports Analytics and Performance (13 papers). Joe Cobbs collaborates with scholars based in United States, Denmark and Ireland. Joe Cobbs's co-authors include B. David Tyler, Jonathan A. Jensen, Mark D. Groza, Tobias Schaefers, Brian A. Turner, Stephen W. Pruitt, Bridget Satinover Nichols, Patrick Walsh, Kwong Chan and Vassilis Dalakas and has published in prestigious journals such as Journal of Business Research, Business Horizons and Journal of Consumer Marketing.

In The Last Decade

Joe Cobbs

33 papers receiving 528 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Joe Cobbs United States	13	322	308	264	158	57	39	560
Jonathan A. Jensen United States	14	312 1.0×	280 0.9×	254 1.0×	187 1.2×	65 1.1×	56	544
Marc Mazodier France	13	276 0.9×	375 1.2×	113 0.4×	46 0.3×	85 1.5×	25	503
Björn Walliser France	9	208 0.6×	291 0.9×	135 0.5×	44 0.3×	105 1.8×	27	440
David Stotlar United States	13	328 1.0×	177 0.6×	271 1.0×	124 0.8×	47 0.8×	37	509
Nai‐Hwa Lien Taiwan	11	186 0.6×	210 0.7×	93 0.4×	30 0.2×	40 0.7×	17	439
Drue K. Schuler United States	5	242 0.8×	335 1.1×	107 0.4×	21 0.1×	39 0.7×	8	463
Joanna Phillips Melancon United States	9	414 1.3×	314 1.0×	82 0.3×	37 0.2×	45 0.8×	17	574
Tyreal Yizhou Qian United States	12	469 1.5×	106 0.3×	155 0.6×	97 0.6×	7 0.1×	23	540
Marie J. Lachance Canada	8	159 0.5×	311 1.0×	46 0.2×	77 0.5×	17 0.3×	9	473
Vicente Añó Sanz Spain	9	223 0.7×	85 0.3×	87 0.3×	43 0.3×	37 0.6×	27	380

Countries citing papers authored by Joe Cobbs

Since Specialization

Citations

This map shows the geographic impact of Joe Cobbs's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joe Cobbs with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joe Cobbs more than expected).

Fields of papers citing papers by Joe Cobbs

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joe Cobbs. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joe Cobbs. The network helps show where Joe Cobbs may publish in the future.

Co-authorship network of co-authors of Joe Cobbs

This figure shows the co-authorship network connecting the top 25 collaborators of Joe Cobbs. A scholar is included among the top collaborators of Joe Cobbs based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joe Cobbs. Joe Cobbs is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Truţă, Traian Marius, Alina Câmpan, Joe Cobbs, & B. David Tyler. (2025). Analyzing Premier League Popularity Through Twitter Data. 697–704.

Jensen, Jonathan A., et al.. (2024). Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing. Journal of International Marketing. 32(3). 23–42. 3 indexed citations

Tyler, B. David, et al.. (2024). What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports. SSRN Electronic Journal.

Cobbs, Joe, Jonathan A. Jensen, & B. David Tyler. (2021). The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement. Journal of Business and Industrial Marketing. 37(1). 103–114. 3 indexed citations

Cobbs, Joe, Tobias Schaefers, & Mark D. Groza. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. The Journal of Marketing Theory and Practice. 28(4). 357–372. 8 indexed citations

Cobbs, Joe & Mark D. Groza. (2020). Reverse effects of sponsorship: Establishing sport brand equity. Managing Sport and Leisure. 27(6). 614–631. 9 indexed citations

Cobbs, Joe, et al.. (2019). Regional Variation in Rivalry: Canadians Really are Friendlier. Journal of International Consumer Marketing. 31(3). 191–202. 5 indexed citations

Cobbs, Joe & B. David Tyler. (2017). The genesis of team rivalry in the New World: sparks to fan animosity in Major League Soccer. Soccer and Society. 19(5-6). 798–810. 5 indexed citations

Jensen, Jonathan A., et al.. (2016). Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Marketing Intelligence & Planning. 34(2). 281–298. 29 indexed citations

10.

Cobbs, Joe, et al.. (2015). Brand Spillover Effects Within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size. Huskie Commons (Northern Illinois University). 25(2). 17 indexed citations

11.

Jensen, Jonathan A., et al.. (2015). Forecasting Sponsorship Costs: Marketing Intelligence in the Athletic Apparel Industry. SSRN Electronic Journal. 1 indexed citations

12.

Tyler, B. David & Joe Cobbs. (2014). Visualizing Rivalry Intensity: A Social Network Analysis of Fan Perceptions. SSRN Electronic Journal. 2 indexed citations

13.

Jensen, Jonathan A. & Joe Cobbs. (2014). Analyzing Return-on-Investment in Sponsorship: Modeling Brand Exposure, Price and ROI in Formula One Automotive Competition. SSRN Electronic Journal. 3 indexed citations

14.

Jensen, Jonathan A. & Joe Cobbs. (2014). Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research. 54(4). 435–447. 67 indexed citations

15.

Jensen, Jonathan A., Joe Cobbs, & Mark D. Groza. (2014). The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing. Journal of Global Marketing. 27(4). 247–261. 2 indexed citations

16.

Groza, Mark D., Joe Cobbs, & Tobias Schaefers. (2012). Managing a sponsored brand The importance of sponsorship portfolio congruence. SSRN Electronic Journal. 2 indexed citations

17.

Cobbs, Joe, et al.. (2012). Facilitating Sponsorship Channels in the Business Model of Motor Sports. SSRN Electronic Journal. 2 indexed citations

18.

Cobbs, Joe, Mark D. Groza, & Stephen W. Pruitt. (2012). Warning Flags on the Race Track: The Global Markets' Verdict on F1 Sponsorship. SSRN Electronic Journal. 1 indexed citations

19.

Cobbs, Joe. (2011). The Dynamics of Relationship Marketing in International Sponsorship Networks. SSRN Electronic Journal. 2 indexed citations

20.

Cobbs, Joe. (2011). The dynamics of relationship marketing in international sponsorship networks. Journal of Business and Industrial Marketing. 26(8). 590–601. 33 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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