Madhu Viswanathan
- Marketing top 10%
- Organizational Behavior and Human Resource Management top 10%
- Sociology and Political Science
- Information Systems and Management
- Social Psychology
- Co-authors
- George JohnOm NarasimhanXiaolin LiJanet HoekKlaus WertenbrochWai Yie LeongClifford J. ShultzLeonard Lee
- Topics
- Consumer Market Behavior and Pricing (3 papers)Experimental Behavioral Economics Studies (2 papers)Decision-Making and Behavioral Economics (2 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Partner nations
- United StatesUnited KingdomIndia
In The Last Decade
Madhu Viswanathan
7 papers receiving 215 citations
Peers
Comparison fields: 5 of 100
- Marketing 54
- Organizational Behavior and Human Resource Management 49
- Sociology and Political Science 49
- Information Systems and Management 25
- Social Psychology 24
Countries citing papers authored by Madhu Viswanathan
This map shows the geographic impact of Madhu Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhu Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhu Viswanathan more than expected).
Fields of papers citing papers by Madhu Viswanathan
This network shows the impact of papers produced by Madhu Viswanathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Madhu Viswanathan. The network helps show where Madhu Viswanathan may publish in the future.
Co-authorship network of co-authors of Madhu Viswanathan
This figure shows the co-authorship network connecting the top 25 collaborators of Madhu Viswanathan. A scholar is included among the top collaborators of Madhu Viswanathan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Madhu Viswanathan. Madhu Viswanathan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 7 | |
| 3 | 20 | |
| 4 | 4 | |
| 5 | 6 | |
| 6 | 1 | |
| 7 | 28 | |
| 8 | 169 |
About Madhu Viswanathan
Madhu Viswanathan is a scholar working on General Decision Sciences, Health Informatics and Marketing, having authored 8 papers that have together received 235 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (3 papers), Experimental Behavioral Economics Studies (2 papers) and Decision-Making and Behavioral Economics (2 papers). The work is most often cited by research in Marketing (54 citations), Organizational Behavior and Human Resource Management (49 citations) and Tourism, Leisure and Hospitality Management (6 citations). Madhu Viswanathan has collaborated with scholars based in United States, United Kingdom and India. Frequent co-authors include George John, Om Narasimhan, Xiaolin Li, Janet Hoek, Klaus Wertenbroch, Wai Yie Leong, Clifford J. Shultz, Leonard Lee, Raji Srinivasan and Raghunath Singh Rao. Their work appears in journals such as Journal of Marketing Research, Marketing Science and Journal of Public Policy & Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.