Om Narasimhan

2.3k total citations · 1 hit paper
18 papers, 1.7k citations indexed

About

Om Narasimhan is a scholar working on Economics and Econometrics, Strategy and Management and Marketing. According to data from OpenAlex, Om Narasimhan has authored 18 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Economics and Econometrics, 9 papers in Strategy and Management and 7 papers in Marketing. Recurrent topics in Om Narasimhan's work include Innovation and Knowledge Management (7 papers), Consumer Market Behavior and Pricing (7 papers) and Innovation Diffusion and Forecasting (4 papers). Om Narasimhan is often cited by papers focused on Innovation and Knowledge Management (7 papers), Consumer Market Behavior and Pricing (7 papers) and Innovation Diffusion and Forecasting (4 papers). Om Narasimhan collaborates with scholars based in United States, United Kingdom and Canada. Om Narasimhan's co-authors include Shantanu Dutta, Surendra Rajiv, Rajesh Chandy, George John, Raghunath Singh Rao, Xinlei Chen, Jaideep Prabhu, Nitin Mehta, Edward Blair and Madhu Viswanathan and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.

In The Last Decade

Om Narasimhan

18 papers receiving 1.5k citations

Hit Papers

Success in High-Technology Markets: Is Marketing Capabili... 1999 2026 2008 2017 1999 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Success in High-Technology Markets: Is Marketing Capability Critical?
    1999 540 citations Shantanu Dutta, Om Narasimhan et al. Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Om Narasimhan United States 14 1.0k 507 424 297 260 18 1.7k
Shanxing Gao China 18 1.2k 1.2× 441 0.9× 444 1.0× 276 0.9× 135 0.5× 49 1.7k
Yiannis E. Spanos Greece 16 1.2k 1.2× 396 0.8× 186 0.4× 317 1.1× 152 0.6× 24 1.9k
Zelong Wei China 24 1.4k 1.4× 335 0.7× 615 1.5× 244 0.8× 235 0.9× 64 2.1k
Tammy L. Madsen United States 14 1.4k 1.4× 335 0.7× 218 0.5× 301 1.0× 176 0.7× 26 2.1k
Aseem Kaul United States 19 1.2k 1.1× 409 0.8× 256 0.6× 472 1.6× 127 0.5× 54 1.7k
Lubica Hikkerova France 16 611 0.6× 449 0.9× 555 1.3× 233 0.8× 149 0.6× 84 1.6k
Cristina Quintana García Spain 17 1.1k 1.0× 354 0.7× 333 0.8× 251 0.8× 114 0.4× 53 1.8k
Roberto Quaglia Italy 11 783 0.8× 386 0.8× 435 1.0× 199 0.7× 117 0.5× 20 1.5k
Michael J. Mol United Kingdom 24 1.6k 1.5× 415 0.8× 277 0.7× 252 0.8× 201 0.8× 50 2.3k
Hai Guo China 21 963 0.9× 389 0.8× 251 0.6× 265 0.9× 169 0.7× 33 1.7k

Countries citing papers authored by Om Narasimhan

Since Specialization
Citations

This map shows the geographic impact of Om Narasimhan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Om Narasimhan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Om Narasimhan more than expected).

Fields of papers citing papers by Om Narasimhan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Om Narasimhan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Om Narasimhan. The network helps show where Om Narasimhan may publish in the future.

Co-authorship network of co-authors of Om Narasimhan

This figure shows the co-authorship network connecting the top 25 collaborators of Om Narasimhan. A scholar is included among the top collaborators of Om Narasimhan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Om Narasimhan. Om Narasimhan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Prabhu, Jaideep, et al.. (2022). When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Marketing Science. 42(1). 137–165. 4 indexed citations
2.
Viswanathan, Madhu, et al.. (2021). The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry. Journal of Marketing Research. 58(4). 801–826. 4 indexed citations
3.
Viswanathan, Madhu, Om Narasimhan, & George John. (2020). Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science. 40(2). 261–282. 6 indexed citations
4.
Viswanathan, Madhu, Xiaolin Li, George John, & Om Narasimhan. (2017). Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention. Journal of Marketing Research. 55(3). 368–381. 28 indexed citations
5.
Chandy, Rajesh & Om Narasimhan. (2015). Millions of Opportunities: An Agenda for Research in Emerging Markets. RePEc: Research Papers in Economics. 2(4). 251–263. 15 indexed citations
6.
Rao, Raghunath Singh, et al.. (2013). Bonuses versus Commissions: A Field Study. Journal of Marketing Research. 50(3). 317–333. 39 indexed citations
7.
Chandy, Rajesh & Om Narasimhan. (2011). HOW MICRO‐ENTREPRENEURS COULD CHANGE THE WORLD. Business Strategy Review. 22(1). 52–55. 16 indexed citations
8.
Narasimhan, Om, et al.. (2010). An Empirical Investigation of Private Label Supply by National Label Producers. Marketing Science. 29(4). 738–755. 34 indexed citations
9.
Mehta, Nitin, Xinlei Chen, & Om Narasimhan. (2009). Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis. Marketing Science. 29(3). 422–437. 11 indexed citations
10.
Rao, Raghunath Singh, Om Narasimhan, & George John. (2009). Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence. Marketing Science. 28(5). 950–967. 103 indexed citations
11.
Narasimhan, Om, et al.. (2008). Competitive Response to Radical Product Innovations. Journal of Marketing. 72(3). 94–110. 40 indexed citations
12.
Chen, Xinlei, George John, & Om Narasimhan. (2008). Assessing the Consequences of a Channel Switch. Marketing Science. 27(3). 398–416. 18 indexed citations
13.
Mehta, Nitin, Xinlei Chen, & Om Narasimhan. (2008). Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. Marketing Science. 27(3). 334–355. 82 indexed citations
14.
Narasimhan, Om, et al.. (2008). Competitive Response to Radical Product Innovations. Journal of Marketing. 72(3). 94–110. 63 indexed citations
15.
Chandy, Rajesh, et al.. (2006). From Invention to Innovation: Conversion Ability in Product Development. Journal of Marketing Research. 43(3). 494–508. 135 indexed citations
16.
Narasimhan, Om, Surendra Rajiv, & Shantanu Dutta. (2006). Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves. Marketing Science. 25(5). 510–524. 189 indexed citations
17.
Dutta, Shantanu, Om Narasimhan, & Surendra Rajiv. (2004). Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal. 26(3). 277–285. 373 indexed citations
18.
Dutta, Shantanu, Om Narasimhan, & Surendra Rajiv. (1999). Success in High-Technology Markets: Is Marketing Capability Critical?. Marketing Science. 18(4). 547–568. 540 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Shanxing Gao Breakdown of academic impact, for papers by Yiannis E. Spanos Breakdown of academic impact, for papers by Zelong Wei Breakdown of academic impact, for papers by Tammy L. Madsen Breakdown of academic impact, for papers by Aseem Kaul Breakdown of academic impact, for papers by Lubica Hikkerova Breakdown of academic impact, for papers by Cristina Quintana García Breakdown of academic impact, for papers by Roberto Quaglia Breakdown of academic impact, for papers by Michael J. Mol Breakdown of academic impact, for papers by Hai Guo
Rankless by CCL
2026