Om Narasimhan

2.3k citations
18 papers · 1.7k · 1 hit paper · h-index 14

Impact in

Papers in

Om Narasimhan

18 papers receiving 1.5k citations

Om Narasimhan's Hit Papers

Success in High-Technology Markets: Is Marketing Capability Critical? 1999 · 540 citations
5400+9+18Years since publication100200300400500

Peers

Om Narasimhan
Comparison fields: 5 of 72
  • Strategy and Management 1.0k
  • Business and International Management 97
  • Marketing 424
  • Management of Technology and Innovation 232
  • Accounting 297
Replace Shanxing Gao with:
Shanxing Gao China
Tammy L. Madsen United States
Aseem Kaul United States
Yiannis E. Spanos Greece
Lubica Hikkerova France
Roberto Quaglia Italy
Jesús Galende Spain
Pınar Özcan United Kingdom
Zelong Wei China
Gianvito Lanzolla United Kingdom
Om Narasimhan relative to Shanxing Gao China Shanxing Gao's profile →
Citations per field
00.5×1.5×
Shanxing Gao · 1×
Citations per year

Countries citing papers authored by Om Narasimhan

Since Specialization
Citations

This map shows the geographic impact of Om Narasimhan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Om Narasimhan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Om Narasimhan more than expected).

Fields of papers citing papers by Om Narasimhan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Om Narasimhan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Om Narasimhan. The network helps show where Om Narasimhan may publish in the future.

Co-authors

The 12 scholars most cited alongside Om Narasimhan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Om Narasimhan Line = papers co-authored together Om Narasimhan links everyone, so they are left out of the graph.

All Works

18 of 18 papers shown
#Work
1
Success in High-Technology Markets: Is Marketing Capability Critical?
Hit paper breakdown →
1999540
2 2004373
3 2006189
4 2006135
5 2009103
6 200882
7 200863
8 200840
9 201339
10 201034
11 201728
12 200818
13 201116
14 201515
15 200911
16 20206
17 20214
18 20224

About Om Narasimhan

Om Narasimhan is a scholar working on Economics and Econometrics, Strategy and Management, Marketing, Management Science and Operations Research and Finance, having authored 18 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (7 papers), Innovation and Knowledge Management (7 papers), Innovation Diffusion and Forecasting (4 papers), Merger and Competition Analysis (4 papers), Firm Innovation and Growth (4 papers), Decision-Making and Behavioral Economics (2 papers), Capital Investment and Risk Analysis (2 papers) and Experimental Behavioral Economics Studies (2 papers). The work is most often cited by research in Strategy and Management (1.0k citations), Business and International Management (97 citations), Marketing (424 citations), Management of Technology and Innovation (232 citations) and Accounting (297 citations). Om Narasimhan has collaborated with scholars based in United States, United Kingdom and Canada. Frequent co-authors include Shantanu Dutta, Surendra Rajiv, Rajesh Chandy, George John, Raghunath Singh Rao, Xinlei Chen, Jaideep Prabhu, Nitin Mehta, Edward Blair and Madhu Viswanathan. Their work appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Strategic Management Journal and Business Strategy Review.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact