Flora F. Gu

2.6k total citations · 3 hit papers
32 papers, 1.9k citations indexed

About

Flora F. Gu is a scholar working on Strategy and Management, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Flora F. Gu has authored 32 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Strategy and Management, 13 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Flora F. Gu's work include Customer Service Quality and Loyalty (12 papers), Outsourcing and Supply Chain Management (9 papers) and Innovation and Knowledge Management (8 papers). Flora F. Gu is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Outsourcing and Supply Chain Management (9 papers) and Innovation and Knowledge Management (8 papers). Flora F. Gu collaborates with scholars based in Hong Kong, China and United States. Flora F. Gu's co-authors include Kineta Hung, David K. Tse, Fine F. Leung, Robert W. Palmatier, Danny T. Wang, Chi Kin Yim, Yiwei Li, Jonathan Z. Zhang, Maggie Chuoyan Dong and Zhan Wu and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Flora F. Gu

30 papers receiving 1.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

When DoesGuanxiMatter? Issues of Capitalization and Its Dark Sides

2008 433 citations Flora F. Gu, Kineta Hung et al. Journal of Marketing profile →
Online influencer marketing

2022 297 citations Fine F. Leung, Flora F. Gu et al. Journal of the Academy of Marketing Science profile →
Influencer Marketing Effectiveness

2022 212 citations Fine F. Leung, Flora F. Gu et al. Journal of Marketing profile →

Peers

Countries citing papers authored by Flora F. Gu

Since Specialization

Citations

This map shows the geographic impact of Flora F. Gu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Flora F. Gu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Flora F. Gu more than expected).

Fields of papers citing papers by Flora F. Gu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Flora F. Gu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Flora F. Gu. The network helps show where Flora F. Gu may publish in the future.

Co-authorship network of co-authors of Flora F. Gu

This figure shows the co-authorship network connecting the top 25 collaborators of Flora F. Gu. A scholar is included among the top collaborators of Flora F. Gu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Flora F. Gu. Flora F. Gu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Acquiring cross-border business customers: The roles of relevance and novelty in online communication 2025 ·Industrial Marketing Management ·(unknown), Meng Wang, Flora F. Gu, Guijun Zhuang	0
2	Why Platforms Become Scapegoats: Extending Attribution Theory in Multi-Actor Service Contexts 2025 ·Journal of Service Research ·Xiaorong Fu, (unknown), Flora F. Gu	4
3	Sales representative vs. firm commitment: The moderating role of national distance 2025 ·Industrial Marketing Management ·Meng Wang, Flora F. Gu, (unknown), Dongjin He	0
4	Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention 2023 ·International Journal of Research in Marketing ·Flora F. Gu, Fine F. Leung, Danny T. Wang, Yi Tang	1
5	Forms of supplier relationship exploration and distributor performance 2023 ·European Journal of Marketing ·Meng Wang, (unknown), Flora F. Gu	5
6	Influencer Marketing Effectiveness breakdown → 2022 ·Journal of Marketing ·Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, Robert W. Palmatier	212
7	Online influencer marketing breakdown → 2022 ·Journal of the Academy of Marketing Science ·Fine F. Leung, Flora F. Gu, Robert W. Palmatier	297
8	The use of ambiguous language in contract adjustment: An empirical study of its impact on interfirm relationship performance 2022 ·Industrial Marketing Management ·(unknown), (unknown), Flora F. Gu	5
9	Distributors' customer-driving capability under supplier encroachment 2021 ·Industrial Marketing Management ·Meng Wang, (unknown), Flora F. Gu	9
10	The effect of distributors' relationship exploration on relationship quality under market uncertainty 2020 ·Industrial Marketing Management ·Junfeng Zhang, (unknown), Danny T. Wang, Flora F. Gu	11
11	Exploratory and exploitative OFDI from emerging markets: Impacts on firm performance 2020 ·International Business Review ·(unknown), Flora F. Gu, En Xie, Zhan Wu	57
12	Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships 2018 ·Industrial Marketing Management ·Zhang Chun, Xuan Bai, Flora F. Gu	26
13	Observer Effects of Punishment in a Distribution Network 2013 ·Journal of Marketing Research ·Danny T. Wang, Flora F. Gu, Maggie Chuoyan Dong	18
14	The role of program fairness in asymmetrical channel relationships 2011 ·Industrial Marketing Management ·Flora F. Gu, Danny T. Wang	32
15	Managing Distributors’ Changing Motivations over the Courseofa Joint Sales Program 2010 ·Journal of Marketing ·Flora F. Gu, Namwoon Kim, David K. Tse, Danny T. Wang	7
16	When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides 2008 ·Journal of Marketing ·Flora F. Gu, Kineta Hung, David K. Tse	305
17	When DoesGuanxiMatter? Issues of Capitalization and Its Dark Sides breakdown → 2008 ·Journal of Marketing ·Flora F. Gu, Kineta Hung, David K. Tse	433
18	A social institutional approach to identifying generation cohorts in China with a comparison with American consumers 2007 ·Journal of International Business Studies ·Kineta Hung, Flora F. Gu, Chi Kin Yim	130
19	Determinants For Consumption Materialism Among Late Adolescents in China 2005 ·Advances in consumer research ·Flora F. Gu, Kineta Hung, David K. Tse	10
20	Justice-based Service Recovery Expectations: Measurement and Antecedents 2003 ·The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior ·Chi Kin Yim, Flora F. Gu, Kimmy Wa Chan, David K. Tse	37

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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