Kenneth C. Schneider

816 total citations
40 papers, 627 citations indexed

About

Kenneth C. Schneider is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kenneth C. Schneider has authored 40 papers receiving a total of 627 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 9 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kenneth C. Schneider's work include Management and Marketing Education (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Psychology of Social Influence (5 papers). Kenneth C. Schneider is often cited by papers focused on Management and Marketing Education (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Psychology of Social Influence (5 papers). Kenneth C. Schneider collaborates with scholars based in United States and France. Kenneth C. Schneider's co-authors include Dennis N. Bristow, James C. Johnson, Drue K. Schuler, James E. Weber, Paula S. Weber, W. J. Costello, Richard J. Sebastian, Rajesh Gulati and C. W. Carlson and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Kenneth C. Schneider

38 papers receiving 533 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kenneth C. Schneider United States 14 288 165 160 118 85 40 627
Dennis N. Bristow United States 13 204 0.7× 121 0.7× 194 1.2× 139 1.2× 39 0.5× 38 509
Calvin P. Duncan United States 13 380 1.3× 91 0.6× 217 1.4× 76 0.6× 44 0.5× 15 642
Chow‐Hou Wee Singapore 11 323 1.1× 57 0.3× 154 1.0× 82 0.7× 65 0.8× 19 484
Jon B. Freiden United States 13 496 1.7× 60 0.4× 290 1.8× 158 1.3× 44 0.5× 20 741
Julie Tinson United Kingdom 15 358 1.2× 132 0.8× 349 2.2× 163 1.4× 47 0.6× 47 778
Stephen Brown United Kingdom 8 208 0.7× 51 0.3× 126 0.8× 154 1.3× 126 1.5× 21 540
Murray Young United States 8 161 0.6× 38 0.2× 145 0.9× 115 1.0× 88 1.0× 13 574
Keith K. Cox United States 14 379 1.3× 56 0.3× 144 0.9× 99 0.8× 45 0.5× 25 699
Dan Padgett United States 8 462 1.6× 61 0.4× 326 2.0× 207 1.8× 75 0.9× 14 753
Jeffrey J. Stoltman United States 11 336 1.2× 34 0.2× 204 1.3× 130 1.1× 68 0.8× 26 525

Countries citing papers authored by Kenneth C. Schneider

Since Specialization
Citations

This map shows the geographic impact of Kenneth C. Schneider's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kenneth C. Schneider with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kenneth C. Schneider more than expected).

Fields of papers citing papers by Kenneth C. Schneider

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kenneth C. Schneider. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kenneth C. Schneider. The network helps show where Kenneth C. Schneider may publish in the future.

Co-authorship network of co-authors of Kenneth C. Schneider

This figure shows the co-authorship network connecting the top 25 collaborators of Kenneth C. Schneider. A scholar is included among the top collaborators of Kenneth C. Schneider based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kenneth C. Schneider. Kenneth C. Schneider is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bristow, Dennis N., et al.. (2014). Sixty-Seven Students, One Baseball Park and Eight Hundred Fans: Experiential Learning in Marketing. DigitalCommons - Kennesaw State University (Kennesaw State University). 3(2). 22. 1 indexed citations
2.
Johnson, James C., et al.. (2010). Long-distance Truck Drivers Discuss Their Occupation. 77(1). 8 indexed citations
3.
Bristow, Dennis N. & Kenneth C. Schneider. (2006). An Investigation of the Customer Orientation of Professional Sports Organizations: Development of the Sports Fan Orientation Scale (SFOS). Journal of Hospitality & Leisure Marketing. 15(1). 27–44. 3 indexed citations
4.
Bristow, Dennis N., Kenneth C. Schneider, & Drue K. Schuler. (2002). The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives. Journal of Product & Brand Management. 11(6). 343–356. 47 indexed citations
5.
Johnson, James C., et al.. (2002). Short-line railroad managers discuss class I railroads. Human Biology. 13(2). 27–44. 1 indexed citations
6.
Schneider, Kenneth C., et al.. (1999). Bargaining over the price of a product: delightful anticipation or abject dread?. Journal of Product & Brand Management. 8(3). 232–244. 15 indexed citations
7.
Schneider, Kenneth C., et al.. (1998). A note on applying retail location models in franchise systems: a view from the trenches. Journal of Consumer Marketing. 15(3). 290–296. 10 indexed citations
8.
Schneider, Kenneth C., et al.. (1996). An QImportanceQ Subscale For the Consumer Involvement Profile. ACR North American Advances. 4 indexed citations
9.
Schneider, Kenneth C. & James C. Johnson. (1995). Stimulating response to market surveys of business professionals. Industrial Marketing Management. 24(4). 265–276. 25 indexed citations
10.
Schneider, Kenneth C. & James C. Johnson. (1994). Link between Response‐inducing Strategies and Uninformed Response. Marketing Intelligence & Planning. 12(1). 29–36. 4 indexed citations
11.
Schneider, Kenneth C., et al.. (1993). Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information. Journal of Direct Marketing. 7(4). 20–28. 20 indexed citations
12.
Schneider, Kenneth C., et al.. (1993). An empirical evaluation of the kapferer‐laurent consumer involvement profile scale. Psychology and Marketing. 10(4). 333–345. 51 indexed citations
13.
Schneider, Kenneth C. & James C. Johnson. (1992). Professionalism and Ethical Standards Among Salespeople in a Deregulated Environment: A Case Study of the Trucking Industry. Journal of Personal Selling and Sales Management. 12(1). 33–43. 12 indexed citations
14.
Schneider, Kenneth C., et al.. (1990). Differences between nonrespondents and refusers in market surveys using mixed modes of contact. Journal of Business Research. 21(2). 91–107. 2 indexed citations
15.
Schneider, Kenneth C.. (1985). Uninformed response rates in survey research: New evidence. Journal of Business Research. 13(2). 153–162. 22 indexed citations
16.
Johnson, James C. & Kenneth C. Schneider. (1984). Those who can, Do—Those who can’t...: Marketing professors and the Robinson-Patman act. Journal of the Academy of Marketing Science. 12(3). 123–134. 1 indexed citations
17.
Schneider, Kenneth C., et al.. (1979). Trends in Sex Roles in Television Commercials. Journal of Marketing. 43(3). 79–84. 112 indexed citations
18.
Schneider, Kenneth C.. (1979). Integrating Voice and Data on Circuit-Switched Networks. IEEE Transactions on Aerospace and Electronic Systems. AES-15(4). 481–493. 5 indexed citations
19.
Schneider, Kenneth C.. (1977). Prevention of Accidental Poisoning Through Package and Label Design. Journal of Consumer Research. 4(2). 67–67. 44 indexed citations
20.
Schneider, Kenneth C.. (1975). An experimental evaluation of relationships between product package and label characteristics and preschool children's awareness of and behavior toward package contents : a study in prevention of childhood poisoning. Medical Entomology and Zoology. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Dennis N. Bristow Breakdown of academic impact, for papers by Calvin P. Duncan Breakdown of academic impact, for papers by Chow‐Hou Wee Breakdown of academic impact, for papers by Jon B. Freiden Breakdown of academic impact, for papers by Julie Tinson Breakdown of academic impact, for papers by Stephen Brown Breakdown of academic impact, for papers by Murray Young Breakdown of academic impact, for papers by Keith K. Cox Breakdown of academic impact, for papers by Dan Padgett Breakdown of academic impact, for papers by Jeffrey J. Stoltman
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