Rachel Ashman

905 total citations
21 papers, 589 citations indexed

About

Rachel Ashman is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, Rachel Ashman has authored 21 papers receiving a total of 589 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Gender Studies. Recurrent topics in Rachel Ashman's work include Digital Marketing and Social Media (6 papers), Gender, Feminism, and Media (5 papers) and Customer Service Quality and Loyalty (4 papers). Rachel Ashman is often cited by papers focused on Digital Marketing and Social Media (6 papers), Gender, Feminism, and Media (5 papers) and Customer Service Quality and Loyalty (4 papers). Rachel Ashman collaborates with scholars based in United Kingdom, France and United States. Rachel Ashman's co-authors include Anthony Patterson, Robert V. Kozinets, Chris Raddats, Jamie Burton, Michael R. Solomon, Julia Wolny, Patsy Perry, Marta Blázquez, Kathryn Waite and Stephen Brown and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Rachel Ashman

18 papers receiving 553 citations

Peers

Rachel Ashman

MARKE

SPS

OBHRM

ISM

Janice Denegri‐Knott United Kingdom

Ivonne M. Torres United States

Angeline Close Scheinbaum United States

Richard Mizerski Australia

Jennifer Wiggins Johnson United States

Ereni Markos United States

Gary R. Holmes United States

Claas Christian Germelmann Germany

Dan Hamilton Rice United States

Jihye Kim United States

Janice Denegri‐Knott United Kingdom

Rachel Ashman

443 ×1.4

MARKE

431 ×1.6

SPS

84 ×0.8

OBHRM

74 ×0.8

55 ×1.0

ISM

Citations per year, relative to Rachel Ashman Rachel Ashman (= 1×) peers Janice Denegri‐Knott

Countries citing papers authored by Rachel Ashman

Since Specialization

Citations

This map shows the geographic impact of Rachel Ashman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rachel Ashman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rachel Ashman more than expected).

Fields of papers citing papers by Rachel Ashman

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rachel Ashman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rachel Ashman. The network helps show where Rachel Ashman may publish in the future.

Co-authorship network of co-authors of Rachel Ashman

This figure shows the co-authorship network connecting the top 25 collaborators of Rachel Ashman. A scholar is included among the top collaborators of Rachel Ashman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rachel Ashman. Rachel Ashman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Ashman, Rachel, Stephen Brown, & Anthony Patterson. (2025). On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism. Journal of Marketing Management. 42(3-4). 384–421.

Ashman, Rachel, Stephen Brown, & Anthony Patterson. (2025). Character over consistency: telling tales of marketing’s ‘She-Monsters’. International Journal of Research in Marketing.

Parsons, Elizabeth, et al.. (2025). “Take back control”: exploring the relationship between neoliberal inertia and far-right populism. Consumption Markets & Culture. 28(2). 101–123.

Ashman, Rachel, et al.. (2024). Beyond the Body Productive: Exploring the Transformative Potential of Self-Tracking. Sociology. 59(3). 442–465. 2 indexed citations

Ashman, Rachel, et al.. (2024). Leveraging Livestreaming to Enrich Influencer Marketing. California Management Review. 67(2). 111–140. 4 indexed citations

Raddats, Chris, Stuart Roper, & Rachel Ashman. (2024). The role of services in creating brand loyalty for B2B manufacturers. Journal of Business Research. 174. 114506–114506. 2 indexed citations

Parsons, Elizabeth, et al.. (2023). Zine infrastructures as forms of organizing within feminist social movements. Gender Work and Organization. 31(3). 1049–1071. 1 indexed citations

Maclaran, Pauline, Elizabeth Parsons, Andreas Chatzidakis, & Rachel Ashman. (2023). Contemporary Issues in Marketing and Consumer Behaviour. 2 indexed citations

Ashman, Rachel, et al.. (2022). Re‐ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid‐19. British Journal of Management. 33(3). 1125–1143. 17 indexed citations

10.

Ashman, Rachel, Anthony Patterson, & Robert V. Kozinets. (2021). Netnography and design thinking: development and illustration in the vegan food industry. European Journal of Marketing. 55(9). 2491–2514. 15 indexed citations

11.

Patterson, Anthony & Rachel Ashman. (2020). Getting up close and personal with influencers:reflecting on the intimacy of netnography. Lancaster EPrints (Lancaster University). 2 indexed citations

12.

Brown, Stephen, Anthony Patterson, & Rachel Ashman. (2020). Raising the dead: on brands that go bump in the night. Journal of Marketing Management. 37(5-6). 417–436. 12 indexed citations

13.

Ashman, Rachel, et al.. (2018). #freethenipple – digital activism and embodiment in the contemporary feminist movement. Consumption Markets & Culture. 22(4). 337–362. 35 indexed citations

14.

Ashman, Rachel, Anthony Patterson, & Stephen Brown. (2018). ‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world. Journal of Business Research. 92. 474–483. 48 indexed citations

15.

Blázquez, Marta, Patsy Perry, Rachel Ashman, & Kathryn Waite. (2017). The influence of image interactivity upon user engagement when using mobile touch screens. Computers in Human Behavior. 77. 406–412. 82 indexed citations

16.

Kozinets, Robert V., Rachel Ashman, & Anthony Patterson. (2015). Reflections of Self in Food Sharing Interactions and Experiences. ACR North American Advances. 1 indexed citations

17.

Ashman, Rachel & Anthony Patterson. (2015). Seeing the big picture in services marketing research: infographics, SEM and data visualisation. Journal of Services Marketing. 29(6/7). 613–621. 9 indexed citations

18.

Raddats, Chris, Jamie Burton, & Rachel Ashman. (2015). Resource configurations for services success in manufacturing companies. Journal of service management. 26(1). 97–116. 72 indexed citations

19.

Ashman, Rachel, Michael R. Solomon, & Julia Wolny. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour. 14(2). 127–146. 66 indexed citations

20.

Ashman, Rachel & Delia Vazquez. (2012). Simulating attachment to pure‐play fashion retailers. International Journal of Retail & Distribution Management. 40(12). 975–996. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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