Debora Bettiga
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Retail Behavior Studies 4
- Service and Product Innovation 4
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- Digital Marketing and Social Media 8
- Co-authors
- Lucio Lamberti (14 shared papers)Giuliano Noci (6 shared papers)Emanuele Lettieri (1 shared paper)Federica Ciccullo (1 shared paper)Anna Maria Bianchi (3 shared papers)Antonio Messeni Petruzzelli (1 shared paper)Ilaria Mancuso (1 shared paper)Umberto Panniello (1 shared paper)
- Journals
- Frontiers in Psychology (3 papers)Tourism Management (1 paper)Journal of Consumer Marketing (1 paper)Management Decision (1 paper)The Journal of High Technology Management Research (1 paper)
- Partner nations
- Italy
In The Last Decade
Debora Bettiga
15 papers receiving 341 citations
Peers
Comparison fields: 5 of 78
- Marketing 177
- Information Systems and Management 56
- Applied Psychology 24
- Organizational Behavior and Human Resource Management 43
- Human-Computer Interaction 20
Countries citing papers authored by Debora Bettiga
This map shows the geographic impact of Debora Bettiga's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Debora Bettiga with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Debora Bettiga more than expected).
Fields of papers citing papers by Debora Bettiga
This network shows the impact of papers produced by Debora Bettiga. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Debora Bettiga. The network helps show where Debora Bettiga may publish in the future.
Co-authors
The 10 scholars most cited alongside Debora Bettiga, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 58 | |
| 2 | 2019 | 52 | |
| 3 | 2018 | 38 | |
| 4 | 2017 | 36 | |
| 5 | 2020 | 30 | |
| 6 | 2018 | 30 | |
| 7 | 2020 | 28 | |
| 8 | 2017 | 26 | |
| 9 | 2022 | 20 | |
| 10 | 2018 | 16 | |
| 11 | 2024 | 11 | |
| 12 | 2013 | 3 | |
| 13 | 2024 | 2 | |
| 14 | Assessing consumer emotions toward new products: application of physiological and self-reported methods | 2017 | 1 |
| 15 | 2017 | 1 | |
| 16 | 2019 | 0 | |
| 17 | 2025 | 0 |
About Debora Bettiga
Debora Bettiga is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Information Systems and Management and Communication, having authored 17 papers that have together received 352 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (4 papers), Service and Product Innovation (4 papers), Cultural Differences and Values (3 papers), Technology Adoption and User Behaviour (3 papers), Open Source Software Innovations (2 papers) and Color perception and design (2 papers). The work is most often cited by research in Marketing (177 citations), Information Systems and Management (56 citations), Applied Psychology (24 citations), Organizational Behavior and Human Resource Management (43 citations) and Human-Computer Interaction (20 citations). Debora Bettiga has collaborated with scholars based in Italy. Frequent co-authors include Lucio Lamberti, Giuliano Noci, Emanuele Lettieri, Federica Ciccullo, Anna Maria Bianchi, Antonio Messeni Petruzzelli, Ilaria Mancuso, Umberto Panniello, S. Cerutti and Alessandra Mazzola. Their work appears in journals such as Frontiers in Psychology, Tourism Management, Journal of Consumer Marketing, Management Decision and The Journal of High Technology Management Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.