Debora Bettiga

550 total citations
17 papers, 352 citations indexed

About

Debora Bettiga is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Debora Bettiga has authored 17 papers receiving a total of 352 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Social Psychology. Recurrent topics in Debora Bettiga's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (4 papers). Debora Bettiga is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (4 papers). Debora Bettiga collaborates with scholars based in Italy. Debora Bettiga's co-authors include Lucio Lamberti, Giuliano Noci, Emanuele Lettieri, Federica Ciccullo, Anna Maria Bianchi, Ilaria Mancuso, Umberto Panniello, Alessandra Mazzola, S. Cerutti and Antonio Messeni Petruzzelli and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Tourism Management.

In The Last Decade

Debora Bettiga

15 papers receiving 341 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Debora Bettiga Italy	11	177	134	57	56	43	17	352
John B. Dinsmore United States	10	177 1.0×	140 1.0×	31 0.5×	74 1.3×	44 1.0×	16	342
Stéphanie Feiereisen United Kingdom	10	239 1.4×	208 1.6×	44 0.8×	38 0.7×	30 0.7×	16	451
Ouidade Sabri France	12	202 1.1×	186 1.4×	79 1.4×	38 0.7×	48 1.1×	35	395
Mikyeung Bae United States	10	212 1.2×	229 1.7×	72 1.3×	74 1.3×	71 1.7×	14	429
Weisha Wang United Kingdom	12	121 0.7×	111 0.8×	50 0.9×	54 1.0×	52 1.2×	21	404
Magdalena Bekk Germany	10	176 1.0×	243 1.8×	61 1.1×	83 1.5×	45 1.0×	16	532
Yacheng Sun China	7	207 1.2×	161 1.2×	57 1.0×	61 1.1×	67 1.6×	13	417
Bruno Kocher Switzerland	11	184 1.0×	152 1.1×	52 0.9×	20 0.4×	32 0.7×	27	318
Promothesh Chatterjee United States	9	192 1.1×	92 0.7×	69 1.2×	45 0.8×	48 1.1×	19	385
Aimee Riedel Australia	11	156 0.9×	135 1.0×	50 0.9×	44 0.8×	39 0.9×	25	320

Countries citing papers authored by Debora Bettiga

Since Specialization

Citations

This map shows the geographic impact of Debora Bettiga's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Debora Bettiga with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Debora Bettiga more than expected).

Fields of papers citing papers by Debora Bettiga

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Debora Bettiga. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Debora Bettiga. The network helps show where Debora Bettiga may publish in the future.

Co-authorship network of co-authors of Debora Bettiga

This figure shows the co-authorship network connecting the top 25 collaborators of Debora Bettiga. A scholar is included among the top collaborators of Debora Bettiga based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Debora Bettiga. Debora Bettiga is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Mancuso, Ilaria, et al.. (2025). Metaverse business transformation: four companies’ virtual experiences. Management Decision. 63(13). 349–371.

Bettiga, Debora & Giuliano Noci. (2024). The influence of television content on advertisement: a neurophysiological study. Frontiers in Psychology. 15. 1266906–1266906. 2 indexed citations

Bettiga, Debora, et al.. (2024). Leveraging social capital for destination promotion in the metaverse: The Enoverse case. Tourism Management. 107. 105072–105072. 11 indexed citations

Bettiga, Debora, et al.. (2022). Influence of Sales Promotion on Impulse Buying: A Dual Process Approach. Journal of Promotion Management. 28(8). 1212–1234. 20 indexed citations

Bettiga, Debora, Anna Maria Bianchi, Lucio Lamberti, & Giuliano Noci. (2020). Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research. Frontiers in Psychology. 11. 559779–559779. 30 indexed citations

Bettiga, Debora & Lucio Lamberti. (2020). Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products. Frontiers in Psychology. 11. 28 indexed citations

Bettiga, Debora, Lucio Lamberti, & Emanuele Lettieri. (2019). Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach. Health Care Management Science. 23(2). 203–214. 52 indexed citations

Bettiga, Debora & Lucio Lamberti. (2019). Crowd Size and Crowdsourcing Performances in Online Ideation Contests. Virtual Community of Pathological Anatomy (University of Castilla La Mancha). 50. 1–6.

Bettiga, Debora & Federica Ciccullo. (2018). Co-creation with customers and suppliers: an exploratory study. Business Process Management Journal. 25(2). 250–270. 30 indexed citations

10.

Bettiga, Debora, et al.. (2018). Does one design fit them all? Study of drivers of co-creation interest along different consumer segments. Journal of Strategic Marketing. 27(7). 630–650. 16 indexed citations

11.

Bettiga, Debora & Lucio Lamberti. (2018). Exploring the role of anticipated emotions in product adoption and usage. Journal of Consumer Marketing. 35(3). 300–316. 38 indexed citations

12.

Bettiga, Debora, et al.. (2017). Assessing consumer emotions toward new products: application of physiological and self-reported methods. 1–20. 1 indexed citations

13.

Bettiga, Debora, Lucio Lamberti, & Giuliano Noci. (2017). Do mind and body agree? Unconscious versus conscious arousal in product attitude formation. Journal of Business Research. 75. 108–117. 58 indexed citations

14.

Bettiga, Debora, Lucio Lamberti, & Giuliano Noci. (2017). Investigating social motivations, opportunity and ability to participate in communities of virtual co‐creation. International Journal of Consumer Studies. 42(1). 155–163. 36 indexed citations

15.

Bettiga, Debora & Lucio Lamberti. (2017). Exploring the adoption process of personal technologies: A cognitive-affective approach. The Journal of High Technology Management Research. 28(2). 179–187. 26 indexed citations

16.

Cerutti, S., et al.. (2017). Integrated data analysis for the quantification of emotional responses during video observation. Virtual Community of Pathological Anatomy (University of Castilla La Mancha). 9. 1–5. 1 indexed citations

17.

Bettiga, Debora, et al.. (2013). Exploring Media Convergence: Evidence from Italy. SHILAP Revista de lepidopterología. 5. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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