Jae Woo Hong
- Marketing top 2%
- Sociology and Political Science top 5%
- Gender Studies top 5%
- Organizational Behavior and Human Resource Management top 5%
- Social Psychology top 10%
- Co-authors
- George M. ZinkhanMinion K. C. MorrisonBetsy D. GelbKeith K. CoxROBERT W. LAWSONHyun Woong RohEun Jung Lee
- Topics
- Consumer Behavior in Brand Consumption and Identification (4 papers)Electoral Systems and Political Participation (3 papers)Digital Marketing and Social Media (3 papers)
- Partner nations
- United StatesSouth Korea
In The Last Decade
Jae Woo Hong
10 papers receiving 575 citations
Peers
Comparison fields: 5 of 63
- Marketing 517
- Sociology and Political Science 309
- Gender Studies 162
- Organizational Behavior and Human Resource Management 136
- Social Psychology 133
Countries citing papers authored by Jae Woo Hong
This map shows the geographic impact of Jae Woo Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jae Woo Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jae Woo Hong more than expected).
Fields of papers citing papers by Jae Woo Hong
This network shows the impact of papers produced by Jae Woo Hong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jae Woo Hong. The network helps show where Jae Woo Hong may publish in the future.
Co-authorship network of co-authors of Jae Woo Hong
This figure shows the co-authorship network connecting the top 25 collaborators of Jae Woo Hong. A scholar is included among the top collaborators of Jae Woo Hong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jae Woo Hong. Jae Woo Hong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 1 | |
| 5 | 0 | |
| 6 | 0 | |
| 7 | 0 | |
| 8 | Migrants’ Political Participation: Principles, Patterns and Institutional Design | 1 |
| 9 | 29 | |
| 10 | 275 | |
| 11 | Self Concept and Advertising Effectiveness: a Conceptual Model of Congruency Conspicuousness, and Response Mode | 79 |
| 12 | 13 | |
| 13 | 229 | |
| 14 | 16 | |
| 15 | 28 |
About Jae Woo Hong
Jae Woo Hong is a scholar working on Neuropsychology and Physiological Psychology, Marketing and Public Administration, having authored 15 papers that have together received 677 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Electoral Systems and Political Participation (3 papers) and Digital Marketing and Social Media (3 papers). The work is most often cited by research in Marketing (517 citations), Gender Studies (162 citations) and Organizational Behavior and Human Resource Management (136 citations). Jae Woo Hong has collaborated with scholars based in United States and South Korea. Frequent co-authors include George M. Zinkhan, Minion K. C. Morrison, Betsy D. Gelb, Keith K. Cox, ROBERT W. LAWSON, Hyun Woong Roh and Eun Jung Lee. Their work appears in journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.