Grady D. Bruce

878 total citations
29 papers, 643 citations indexed

About

Grady D. Bruce is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Grady D. Bruce has authored 29 papers receiving a total of 643 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Management of Technology and Innovation. Recurrent topics in Grady D. Bruce's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Management and Marketing Education (5 papers) and Digital Marketing and Social Media (3 papers). Grady D. Bruce is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Management and Marketing Education (5 papers) and Digital Marketing and Social Media (3 papers). Grady D. Bruce collaborates with scholars based in United States. Grady D. Bruce's co-authors include Peter Bloch, James W. Taylor, John Bateson, Robert F. Young, Pierre Eiglier, Éric Langeard, Christopher Lovelock, Jerome B. Kernan, Gordon R. Foxall and Charles M. Bonjean and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Social Forces.

In The Last Decade

Grady D. Bruce

28 papers receiving 531 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Grady D. Bruce United States	12	380	241	236	62	61	29	643
Stephen A. Goodwin United States	10	488 1.3×	321 1.3×	351 1.5×	49 0.8×	140 2.3×	15	788
Kaylene C. Williams United States	6	312 0.8×	273 1.1×	288 1.2×	38 0.6×	78 1.3×	8	647
Avery M. Abernethy United States	15	473 1.2×	114 0.5×	262 1.1×	75 1.2×	69 1.1×	42	760
Alan J. Resnik United States	9	640 1.7×	163 0.7×	337 1.4×	25 0.4×	88 1.4×	10	864
Yves Évrard France	11	306 0.8×	217 0.9×	228 1.0×	29 0.5×	60 1.0×	21	625
Dennis N. Bristow United States	13	204 0.5×	139 0.6×	194 0.8×	77 1.2×	42 0.7×	38	509
Dan C. Weilbaker United States	10	391 1.0×	199 0.8×	114 0.5×	65 1.0×	41 0.7×	19	661
René Y. Darmon France	15	351 0.9×	285 1.2×	169 0.7×	57 0.9×	50 0.8×	57	761
James Olver United States	8	317 0.8×	208 0.9×	227 1.0×	26 0.4×	71 1.2×	9	640
Robert H. Bosselman United States	12	363 1.0×	374 1.6×	355 1.5×	90 1.5×	58 1.0×	41	898

Countries citing papers authored by Grady D. Bruce

Since Specialization

Citations

This map shows the geographic impact of Grady D. Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Grady D. Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Grady D. Bruce more than expected).

Fields of papers citing papers by Grady D. Bruce

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Grady D. Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Grady D. Bruce. The network helps show where Grady D. Bruce may publish in the future.

Co-authorship network of co-authors of Grady D. Bruce

This figure shows the co-authorship network connecting the top 25 collaborators of Grady D. Bruce. A scholar is included among the top collaborators of Grady D. Bruce based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Grady D. Bruce. Grady D. Bruce is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Bruce, Grady D., et al.. (2008). Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA. Journal of Marketing for HIGHER EDUCATION. 18(1). 79–101. 43 indexed citations

Bruce, Grady D., et al.. (2008). Ethics Education in MBA Programs: Effectiveness and Effects. SSRN Electronic Journal. 1(1). 49–69. 3 indexed citations

Bruce, Grady D., et al.. (2008). ORGANIZATIONAL CULTURE: PREFERENCES AND REALITIES. SSRN Electronic Journal. 1 indexed citations

Bruce, Grady D., et al.. (2006). Marketers with MBAs: bridging the thinking‐doing divide. Marketing Intelligence & Planning. 24(3). 257–282. 8 indexed citations

Foxall, Gordon R., Adrian Payne, James W. Taylor, & Grady D. Bruce. (1990). Marketing and Non‐marketing Managers. Marketing Intelligence & Planning. 8(1). 21–26. 10 indexed citations

Taylor, James W., et al.. (1987). THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH. Journal of Consumer Marketing. 4(2). 41–46. 61 indexed citations

Bloch, Peter & Grady D. Bruce. (1984). Product Involvement As Leisure Behavior. ACR North American Advances. 100 indexed citations

Bruce, Grady D., Pierre Eiglier, Éric Langeard, et al.. (1978). Marketing Consumer Services: New Insights. Journal of Marketing. 42(3). 133–133. 113 indexed citations

Bruce, Grady D., et al.. (1972). Group Influence and Brand Choice Congruence. Journal of Marketing Research. 9(4). 440–443. 55 indexed citations

10.

Bruce, Grady D., et al.. (1972). Quantity and Commitment: An Empirical Investigation. Psychological Reports. 31(3). 918–918. 1 indexed citations

11.

Bruce, Grady D., et al.. (1971). Developing Empirically Derived City Typologies: An Application of Cluster Analysis. Sociological Quarterly. 12(2). 238–246. 19 indexed citations

12.

Bruce, Grady D., et al.. (1971). Socially Distant Reference Groups and Consumer Aspirations. Journal of Marketing Research. 8(3). 379–381. 51 indexed citations

13.

Bruce, Grady D., et al.. (1971). Socially Distant Reference Groups and Consumer Aspirations. Journal of Marketing Research. 8(3). 379–379. 23 indexed citations

14.

Bruce, Grady D., et al.. (1970). Personality Correlates of Innovative Buying Behavior. Journal of Marketing Research. 7(2). 259–259. 2 indexed citations

15.

Bruce, Grady D., et al.. (1970). Purchase Decisions and Group Influence. Journal of Marketing Research. 7(4). 533–535. 20 indexed citations

16.

Bruce, Grady D., et al.. (1970). Purchase Decisions and Group Influence. Journal of Marketing Research. 7(4). 533–533. 7 indexed citations

17.

Bruce, Grady D.. (1969). The Ecological Structure of Retail Institutions. Journal of Marketing Research. 6(1). 48–48. 3 indexed citations

18.

Bruce, Grady D.. (1969). The Ecological Structure of Retail Institutions. Journal of Marketing Research. 6(1). 48–53. 6 indexed citations

19.

Bonjean, Charles M., Grady D. Bruce, & Jacqueline Williams. (1967). Social Mobility and Job Satisfaction: A Replication and Extension. Social Forces. 45(4). 492–501. 6 indexed citations

20.

Bonjean, Charles M., et al.. (1967). Social Mobility and Job Satisfaction: A Replication and Extension. Social Forces. 45(4). 492–492. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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