Grady D. Bruce
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 3
- Marketing and Advertising Strategies 2
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- Digital Marketing and Social Media 3
- Urban, Neighborhood, and Segregation Studies 2
- Co-authors
- Peter Bloch (2 shared papers)James W. Taylor (3 shared papers)Robert F. Young (1 shared paper)John Bateson (1 shared paper)Pierre Eiglier (1 shared paper)Éric Langeard (1 shared paper)Christopher Lovelock (1 shared paper)Jerome B. Kernan (2 shared papers)
- Journals
- Journal of Marketing Research (12 papers)Social Forces (2 papers)Journal of Leisure Research (1 paper)Journal of Consumer Marketing (1 paper)Journal of Education for Business (1 paper)
- Partner nations
- United States
In The Last Decade
Grady D. Bruce
28 papers receiving 535 citations
Peers
Comparison fields: 5 of 70
- Marketing 378
- Organizational Behavior and Human Resource Management 241
- Tourism, Leisure and Hospitality Management 27
- Management of Technology and Innovation 62
- Information Systems and Management 61
Countries citing papers authored by Grady D. Bruce
This map shows the geographic impact of Grady D. Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Grady D. Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Grady D. Bruce more than expected).
Fields of papers citing papers by Grady D. Bruce
This network shows the impact of papers produced by Grady D. Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Grady D. Bruce. The network helps show where Grady D. Bruce may publish in the future.
Co-authors
The 14 scholars most cited alongside Grady D. Bruce, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 29 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1978 | 114 | |
| 2 | Product Involvement As Leisure Behavior | 1984 | 100 |
| 3 | 1987 | 61 | |
| 4 | 1972 | 55 | |
| 5 | 1971 | 49 | |
| 6 | 2008 | 45 | |
| 7 | 1984 | 39 | |
| 8 | 2009 | 29 | |
| 9 | 1971 | 23 | |
| 10 | 1970 | 20 | |
| 11 | 1971 | 20 | |
| 12 | 1972 | 17 | |
| 13 | 1990 | 10 | |
| 14 | 2006 | 8 | |
| 15 | 1970 | 8 | |
| 16 | 1972 | 7 | |
| 17 | 1970 | 7 | |
| 18 | 1969 | 6 | |
| 19 | 1967 | 6 | |
| 20 | Ethics Education in MBA Programs: Effectiveness and Effects | 2008 | 3 |
About Grady D. Bruce
Grady D. Bruce is a scholar working on Marketing, Sociology and Political Science, Management of Technology and Innovation, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 29 papers that have together received 645 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Management and Marketing Education (5 papers), Digital Marketing and Social Media (3 papers), Consumer Retail Behavior Studies (3 papers), Behavioral Health and Interventions (2 papers), Accounting Education and Careers (2 papers), Marketing and Advertising Strategies (2 papers) and Urban, Neighborhood, and Segregation Studies (2 papers). The work is most often cited by research in Marketing (378 citations), Organizational Behavior and Human Resource Management (241 citations), Tourism, Leisure and Hospitality Management (27 citations), Management of Technology and Innovation (62 citations) and Information Systems and Management (61 citations). Grady D. Bruce has collaborated with scholars based in United States. Frequent co-authors include Peter Bloch, James W. Taylor, Robert F. Young, John Bateson, Pierre Eiglier, Éric Langeard, Christopher Lovelock, Jerome B. Kernan, Charles M. Bonjean and Adrian Payne. Their work appears in journals such as Journal of Marketing Research, Social Forces, Journal of Leisure Research, Journal of Consumer Marketing and Journal of Education for Business.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.