William K. Darley

2.7k total citations
48 papers, 1.9k citations indexed

About

William K. Darley is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, William K. Darley has authored 48 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 14 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in William K. Darley's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (12 papers) and Consumer Market Behavior and Pricing (7 papers). William K. Darley is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (12 papers) and Consumer Market Behavior and Pricing (7 papers). William K. Darley collaborates with scholars based in United States, Saudi Arabia and Lebanon. William K. Darley's co-authors include Robert E. Smith, Jeen‐Su Lim, Charles Blankson, Denise J. Luethge, Denise M. Johnson, John O. Summers, Naomi Moswete, Kirsten Cowan, Brijesh Thapa and Scott MacKenzie and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

William K. Darley

46 papers receiving 1.7k citations

Peers

William K. Darley

MARKE

SPS

OBHRM

ISM

Markus Giesler Canada

Debra A. Laverie United States

Shaun McQuitty United States

Chiranjeev Kohli United States

Michael S. Minor United States

Henrik Sattler Germany

Swee Hoon Ang Singapore

Wei‐Na Lee United States

Rodoula H. Tsiotsou Greece

Manfred Bruhn Switzerland

Markus Giesler Canada

William K. Darley

1.4k ×1.3

MARKE

1.1k ×1.4

SPS

443 ×1.1

OBHRM

220 ×0.9

ISM

292 ×1.6

Citations per year, relative to William K. Darley William K. Darley (= 1×) peers Markus Giesler

Countries citing papers authored by William K. Darley

Since Specialization

Citations

This map shows the geographic impact of William K. Darley's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William K. Darley with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William K. Darley more than expected).

Fields of papers citing papers by William K. Darley

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William K. Darley. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William K. Darley. The network helps show where William K. Darley may publish in the future.

Co-authorship network of co-authors of William K. Darley

This figure shows the co-authorship network connecting the top 25 collaborators of William K. Darley. A scholar is included among the top collaborators of William K. Darley based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William K. Darley. William K. Darley is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Darley, William K. & Jeen‐Su Lim. (2022). Advertising creativity and its effects: a meta-analysis of the moderating role of modality. Marketing Letters. 34(1). 99–111. 7 indexed citations

Moswete, Naomi, Brijesh Thapa, & William K. Darley. (2020). Local Communities’ Attitudes and Support Towards the Kgalagadi Transfrontier Park in Southwest Botswana. Sustainability. 12(4). 1524–1524. 9 indexed citations

Darley, William K. & Jeen‐Su Lim. (2018). Mavenism and e-maven propensity: antecedents, mediators and transferability. Journal of Research in Interactive Marketing. 12(3). 293–308. 18 indexed citations

Lim, Jeen‐Su, et al.. (2017). Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence. Journal of Business and Industrial Marketing. 32(7). 913–924. 42 indexed citations

Darley, William K., et al.. (2013). The Role for African Universities in a Changing World. The Journal of Third World Studies. 30(1). 11. 2 indexed citations

Darley, William K., Denise J. Luethge, & Charles Blankson. (2013). Culture and International Marketing: A Sub-Saharan African Context. Journal of Global Marketing. 26(4). 188–202. 23 indexed citations

Darley, William K.. (2012). Increasing Sub-Saharan Africa's Share of Foreign Direct Investment: Public Policy Challenges, Strategies, and Implications. Journal of African Business. 13(1). 62–69. 83 indexed citations

Darley, William K. & Charles Blankson. (2008). African culture and business markets: implications for marketing practices. Journal of Business and Industrial Marketing. 23(6). 374–383. 55 indexed citations

Darley, William K.. (2001). The Internet and Emerging E-commerce: Challenges and Implications for Management in Sub-Saharan Africa. Journal of Global Information Technology Management. 4(4). 4–18. 10 indexed citations

10.

Darley, William K.. (2000). Status of Replication Studies in Marketing: A Validation and Extension. 10(2).

11.

Darley, William K.. (1999). The moderating influence of style of information processing on media perceptions and information exposure. Journal of Marketing Communications. 5(4). 181–194. 8 indexed citations

12.

Darley, William K. & Jeen‐Su Lim. (1999). Effects of store image and attitude toward secondhand stores on shopping frequency and distance traveled. International Journal of Retail & Distribution Management. 27(8). 311–318. 43 indexed citations

13.

Lim, Jeen‐Su & William K. Darley. (1997). An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches. International Marketing Review. 14(4). 201–217. 30 indexed citations

14.

Darley, William K. & Robert E. Smith. (1995). Gender differences in information processing strategies: An empirical test of the selectivity. Journal of Advertising. 24(1). 41–56. 5 indexed citations

15.

Darley, William K. & Robert E. Smith. (1993). Advertising Claim Objectivity: Antecedents and Effects. Journal of Marketing. 57(4). 100–113. 151 indexed citations

16.

Darley, William K. & Denise M. Johnson. (1993). Cross‐National Comparison of Consumer Attitudes Toward Consumerism in Four Developing Countries. Journal of Consumer Affairs. 27(1). 37–54. 43 indexed citations

17.

Darley, William K.. (1992). The Role of Need for Cognition in Media Evaluation and Usage. Journal of Promotion Management. 1(3). 21–38. 2 indexed citations

18.

Darley, William K. & Jeen‐Su Lim. (1991). Personal Relevance As Moderator of the Effect of Public Service Advertising on Behavior. ACR North American Advances. 8 indexed citations

19.

Darley, William K. & Jeen‐Su Lim. (1986). Family Decision Making in Leisure-Time Activities: an Exploratory Investigation of the Impact of Locus of Control, Child Age Influence Factor and Parental Type on Perceived Child Influence. ACR North American Advances. 83 indexed citations

20.

Darley, William K. & Denise M. Johnson. (1985). A Contemporary Analysis of the Low Income Consumer: an International Perspective. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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