Rohit Varman

2.2k total citations
51 papers, 1.6k citations indexed

About

Rohit Varman is a scholar working on Sociology and Political Science, Marketing and Business and International Management. According to data from OpenAlex, Rohit Varman has authored 51 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 13 papers in Marketing and 10 papers in Business and International Management. Recurrent topics in Rohit Varman's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Innovation and Socioeconomic Development (10 papers) and Anthropological Studies and Insights (9 papers). Rohit Varman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Innovation and Socioeconomic Development (10 papers) and Anthropological Studies and Insights (9 papers). Rohit Varman collaborates with scholars based in India, United Kingdom and United States. Rohit Varman's co-authors include Russell W. Belk, Per Skålén, Janeen Arnold Costa, Stephen J. Carson, George John, Anoop Madhok, Ismael Al‐Amoudi, Andreas Chatzidakis, Pauline Maclaran and Srinivas Sridharan and has published in prestigious journals such as Journal of Consumer Research, Organization Science and Journal of Business Research.

In The Last Decade

Rohit Varman

50 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rohit Varman India 22 582 544 279 269 253 51 1.6k
Samuel K. Bonsu Canada 14 521 0.9× 489 0.9× 84 0.3× 178 0.7× 123 0.5× 29 1.1k
William K. Darley United States 21 1.1k 1.8× 822 1.5× 90 0.3× 419 1.6× 182 0.7× 48 1.9k
Mark Tadajewski United Kingdom 26 1.1k 1.8× 568 1.0× 103 0.4× 647 2.4× 232 0.9× 91 2.0k
Terri L. Rittenburg United States 14 593 1.0× 428 0.8× 99 0.4× 249 0.9× 152 0.6× 24 1.3k
Ahmet Ekici Türkiye 20 542 0.9× 375 0.7× 135 0.5× 195 0.7× 126 0.5× 46 1.1k
Roger Layton Australia 19 1.1k 1.9× 542 1.0× 279 1.0× 577 2.1× 327 1.3× 49 1.9k
Jeff B. Murray United States 16 708 1.2× 384 0.7× 73 0.3× 258 1.0× 202 0.8× 30 1.3k
Tomasz Lenartowicz United States 17 378 0.6× 639 1.2× 71 0.3× 697 2.6× 467 1.8× 23 2.2k
Dorothy Yen United Kingdom 24 555 1.0× 761 1.4× 57 0.2× 560 2.1× 599 2.4× 57 1.9k
Julie A. Ruth United States 19 2.0k 3.5× 1.3k 2.5× 267 1.0× 814 3.0× 460 1.8× 37 2.9k

Countries citing papers authored by Rohit Varman

Since Specialization
Citations

This map shows the geographic impact of Rohit Varman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rohit Varman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rohit Varman more than expected).

Fields of papers citing papers by Rohit Varman

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rohit Varman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rohit Varman. The network helps show where Rohit Varman may publish in the future.

Co-authorship network of co-authors of Rohit Varman

This figure shows the co-authorship network connecting the top 25 collaborators of Rohit Varman. A scholar is included among the top collaborators of Rohit Varman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rohit Varman. Rohit Varman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Varman, Rohit, Michal Carrington, Andreas Chatzidakis, & Deirdre Shaw. (2024). Frames of consumer mobilization and modern slavery. International Journal of Research in Marketing. 42(3). 768–787. 1 indexed citations
2.
Saren, Michael, et al.. (2024). Responsible Marketing for Well-being and Society. University of Birmingham Research Portal (University of Birmingham). 1 indexed citations
3.
Varman, Rohit, Finola Kerrigan, & Andreas Chatzidakis. (2024). Markets are dying, long live Marketing Theory. Marketing Theory. 24(4). 547–553. 2 indexed citations
4.
Varman, Rohit, et al.. (2024). The making of negative being: Religion, humiliation, and consumer vulnerability. Marketing Theory. 25(1). 119–137. 1 indexed citations
5.
Varman, Rohit & Nidhi Srinivas. (2023). Theorizing necroptics: Invisibilization of violence and death-worlds. Organization. 32(1). 30–52. 3 indexed citations
6.
Varman, Rohit, et al.. (2023). Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising. Journal of Consumer Research. 51(2). 362–382. 3 indexed citations
7.
Varman, Rohit & Russell W. Belk. (2022). Privileging Localism and Visualizing Nationhood in Anti-Consumption. Journal of Media Literacy Education. 7(4). 2 indexed citations
8.
Chatzidakis, Andreas, Pauline Maclaran, & Rohit Varman. (2021). The Regeneration of Consumer Movement Solidarity. Journal of Consumer Research. 48(2). 289–308. 43 indexed citations
9.
Eckhardt, Giana M., Russell W. Belk, Tonya Williams Bradford, et al.. (2021). Decolonizing marketing. Consumption Markets & Culture. 25(2). 176–186. 25 indexed citations
10.
Varman, Rohit. (2018). Violence, markets and marketing. Journal of Marketing Management. 34(11-12). 903–912. 19 indexed citations
11.
Brïdson, Kerrie, et al.. (2017). Questioning worth: selling out in the music industry. European Journal of Marketing. 51(9/10). 1650–1668. 13 indexed citations
12.
Varman, Rohit, et al.. (2015). Status, Caste, and Market in a Changing Indian Village. Journal of Consumer Research. 42(3). 472–498. 70 indexed citations
13.
Belk, Russell W., Jagdish N. Sheth, Craig J. Thompson, et al.. (2014). Discipline and liberation in consumption. Sage eBooks. 1 indexed citations
14.
Varman, Rohit. (2014). Marketing Thought in India: Challenges of Hegemony and Inclusivity. Vikalpa The Journal for Decision Makers. 39(2). 1–6. 4 indexed citations
15.
Blocker, Christopher P., Julie A. Ruth, Srinivas Sridharan, et al.. (2012). Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty. Bilkent University Institutional Repository (Bilkent University). 9 indexed citations
16.
Varman, Rohit, et al.. (2011). Mimicry and Postcolonial Advertising. ACR European Advances. 1 indexed citations
17.
Varman, Rohit, Per Skålén, & Russell W. Belk. (2011). Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality. Journal of Public Policy & Marketing. 31(1). 19–35. 99 indexed citations
18.
Eckhardt, Giana M., Nikhilesh Dholakia, & Rohit Varman. (2011). Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013. Journal of Macromarketing. 31(2). 222–222. 1 indexed citations
19.
Eckhardt, Giana M., Nikhilesh Dholakia, & Rohit Varman. (2011). Special Issue on the Globalization of Marketing Ideology. Journal of Macromarketing. 31(3). 328–328. 1 indexed citations
20.
Varman, Rohit. (2008). The Political Economy of Markets and Development: A Case Study of Health Care Consumption in the State of Kerala, India. Critical Sociology. 34(1). 81–98. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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