Jos Hornikx

1.4k citations
58 papers · 811 indexed · h-index 17

Jos Hornikx

55 papers receiving 743 citations

Peers

Jos Hornikx
Comparison fields: 5 of 93
  • Marketing 197
  • Literature and Literary Theory 151
  • Language and Linguistics 137
  • Communication 92
  • Applied Psychology 65
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Countries citing papers authored by Jos Hornikx

Since Specialization
Citations

This map shows the geographic impact of Jos Hornikx's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jos Hornikx with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jos Hornikx more than expected).

Fields of papers citing papers by Jos Hornikx

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jos Hornikx. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jos Hornikx. The network helps show where Jos Hornikx may publish in the future.

Co-authorship network

The 19 scholars most cited alongside Jos Hornikx, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Jos Hornikx Line = papers co-authored together Jos Hornikx links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20248
2 20241
3 202310
4 20234
5 20192
6 201922
7 201716
8 201712
9 20162
10
The potential effect of cultural priming on the effectiveness of cultural value adaptation in advertising
20161
11 201230
12 201113
13 20101
14
Overtuigende teksten. Onderzoek en ontwerp
20093
15
Overtuigen met vreemde talen: de rol van taalimago
20082
16
De effectiviteit van vreemde talen in productreclame: moet het product passen bij de taal?
20084
17 200756
18
Cultural differences in the persuasiveness of normatively strong and normatively weak expert evidence
20073
19 20043
20
Vertrouwen in nieuwe producten van nieuwe merken in reclame
20022

About Jos Hornikx

Jos Hornikx is a scholar working on Marketing, Language and Linguistics and Experimental and Cognitive Psychology, having authored 58 papers that have together received 811 indexed citations. Recurring topics across this work include Cultural Differences and Values (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Social and Intergroup Psychology (13 papers), Linguistics, Language Diversity, and Identity (10 papers), Language, Metaphor, and Cognition (10 papers), Discourse Analysis in Language Studies (6 papers), Multi-Agent Systems and Negotiation (5 papers) and Media Influence and Health (5 papers). The work is most often cited by research in Marketing (197 citations), Literature and Literary Theory (151 citations) and Language and Linguistics (137 citations). Jos Hornikx has collaborated with scholars based in Netherlands, United States and United Kingdom. Frequent co-authors include Frank van Meurs, Hans Hoeken, Daniel J. O’Keefe, Ulrike Hahn, Angela G. E. M. de Boer, Marianne Starren, Berna Hendriks, Elizabeth de Groot, Helene Tenzer and Adam J. L. Harris. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of International Business Studies and Journal of Advertising.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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