Bruno Godey

2.4k total citations · 1 hit paper
18 papers, 1.6k citations indexed

About

Bruno Godey is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bruno Godey has authored 18 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bruno Godey's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers). Bruno Godey is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers). Bruno Godey collaborates with scholars based in France, Italy and India. Bruno Godey's co-authors include Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Rahul Singh, Aikaterini Manthiou, Joonas Rokka, Hyunjoo Oh, Nadine Hennigs, Klaus‐Peter Wiedmann and Junji Tsuchiya and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Product & Brand Management.

In The Last Decade

Bruno Godey

16 papers receiving 1.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

2016 900 citations Bruno Godey, Aikaterini Manthiou et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Bruno Godey France	12	1.2k	1.1k	320	312	148	18	1.6k
Daniele Pederzoli France	12	1.2k 1.0×	1.1k 1.0×	325 1.0×	309 1.0×	187 1.3×	20	1.7k
Raffaele Donvito Italy	15	1.4k 1.1×	1.3k 1.2×	353 1.1×	369 1.2×	157 1.1×	44	1.9k
Abhishek Dwivedi Australia	20	1.2k 1.0×	1.2k 1.1×	559 1.7×	270 0.9×	148 1.0×	36	1.8k
Colleen M. Harmeling United States	12	986 0.8×	1.0k 0.9×	587 1.8×	387 1.2×	148 1.0×	19	1.6k
Ainsworth Anthony Bailey United States	21	826 0.7×	871 0.8×	265 0.8×	499 1.6×	195 1.3×	32	1.6k
Angella J. Kim United States	5	1.2k 1.0×	1.6k 1.5×	361 1.1×	658 2.1×	87 0.6×	6	2.0k
Ronald A. Clark United States	19	1.0k 0.8×	729 0.7×	390 1.2×	172 0.6×	126 0.9×	27	1.6k
Christy Ashley United States	12	778 0.6×	1.1k 1.0×	287 0.9×	353 1.1×	108 0.7×	22	1.5k
Nwamaka A. Anaza United States	21	621 0.5×	689 0.6×	636 2.0×	266 0.9×	199 1.3×	50	1.3k
Tom Chen Australia	15	1.3k 1.1×	1.4k 1.3×	899 2.8×	434 1.4×	150 1.0×	18	1.9k

Countries citing papers authored by Bruno Godey

Since Specialization

Citations

This map shows the geographic impact of Bruno Godey's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruno Godey with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruno Godey more than expected).

Fields of papers citing papers by Bruno Godey

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruno Godey. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruno Godey. The network helps show where Bruno Godey may publish in the future.

Co-authorship network of co-authors of Bruno Godey

This figure shows the co-authorship network connecting the top 25 collaborators of Bruno Godey. A scholar is included among the top collaborators of Bruno Godey based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruno Godey. Bruno Godey is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

18 of 18 papers shown

Manthiou, Aikaterini, et al.. (2021). Customer engagement and performance in social media: a managerial perspective. Electronic Markets. 31(4). 965–987. 17 indexed citations

Donvito, Raffaele, Gaetano Aiello, Laura Grazzini, et al.. (2020). Does personality congruence explain luxury brand attachment? The results of an international research study. Journal of Business Research. 120. 462–472. 45 indexed citations

Godey, Bruno, et al.. (2018). HOW SOCIAL MEDIA INFLUENCE ON CONSUMERS’ LUXURY VALUE PERCEPTION. Global Fashion Management Conference. 2018. 287–292.

Mazzucchelli, Alice, et al.. (2018). Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook. Journal of Global Fashion Marketing. 9(3). 270–286. 24 indexed citations

Godey, Bruno, Aikaterini Manthiou, Daniele Pederzoli, et al.. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research. 69(12). 5833–5841. 900 indexed citations breakdown →

Godey, Bruno, Aikaterini Manthiou, Daniele Pederzoli, et al.. (2015). LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR. Global Fashion Management Conference. 1(3). 68–68. 1 indexed citations

Wiedmann, Klaus‐Peter, Carmen Rodríguez Santos, Gaetano Aiello, et al.. (2015). THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?. Global Fashion Management Conference. 5(6). 799–800. 1 indexed citations

Aiello, Gaetano, Raffaele Donvito, Laura Grazzini, et al.. (2015). An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom. Journal of Global Fashion Marketing. 6(2). 136–149. 14 indexed citations

Godey, Bruno, et al.. (2014). A cross-cultural analysis of the perception of luxury. Florence Research (University of Florence). 1–26. 1 indexed citations

10.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, et al.. (2013). A cross‐cultural exploratory content analysis of the perception of luxury from six countries. Journal of Product & Brand Management. 22(3). 229–237. 83 indexed citations

11.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, et al.. (2013). Modeling links between the decision-making process and luxury brand attachment: An international comparison. Journal of Global Scholars of Marketing Science. 23(4). 361–378. 23 indexed citations

12.

Hennigs, Nadine, Klaus‐Peter Wiedmann, Christiane Klarmann, et al.. (2012). What is the Value of Luxury? A Cross‐Cultural Consumer Perspective. Psychology and Marketing. 29(12). 1018–1034. 205 indexed citations

13.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, et al.. (2011). Brand and country-of-origin effect on consumers' decision to purchase luxury products. Journal of Business Research. 65(10). 1461–1470. 199 indexed citations

14.

Godey, Bruno, et al.. (2011). Construction of international brand portfolios: impact on local brands. Journal of Product & Brand Management. 20(5). 402–407. 16 indexed citations

15.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, & Klaus‐Peter Wiedmann. (2010). Luxury brand and country of origin effect : results of an international empirical study. HAL (Le Centre pour la Communication Scientifique Directe). 1 indexed citations

16.

Godey, Bruno, et al.. (2009). Restructuration d’un portefeuille de marques local : l’expérience de Procter&Gamble en France sur le marché des lessives. Décisions Marketing. 56. 79–82.

17.

Aiello, Gaetano, Raffaele Donvito, Bruno Godey, et al.. (2009). An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management. 16(5-6). 323–337. 57 indexed citations

18.

Godey, Bruno, et al.. (2009). A measurement scale of “aesthetic style” applied to luxury goods stores. International Journal of Retail & Distribution Management. 37(6). 527–537. 45 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact