Bruno Godey
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Retail Behavior Studies 7
- Management, Economics, and Public Policy 1
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- Digital Marketing and Social Media 8
- Co-authors
- Daniele Pederzoli (14 shared papers)Gaetano Aiello (12 shared papers)Raffaele Donvito (12 shared papers)Rahul Singh (6 shared papers)Aikaterini Manthiou (3 shared papers)Joonas Rokka (2 shared papers)Hyunjoo Oh (5 shared papers)Klaus‐Peter Wiedmann (5 shared papers)
In The Last Decade
Bruno Godey
16 papers receiving 1.6k citations
Bruno Godey's Hit Papers
Peers
Comparison fields: 5 of 73
- Marketing 1.2k
- Information Systems and Management 318
- Tourism, Leisure and Hospitality Management 52
- Organizational Behavior and Human Resource Management 322
- Sociology and Political Science 1.1k
Countries citing papers authored by Bruno Godey
This map shows the geographic impact of Bruno Godey's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruno Godey with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruno Godey more than expected).
Fields of papers citing papers by Bruno Godey
This network shows the impact of papers produced by Bruno Godey. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruno Godey. The network helps show where Bruno Godey may publish in the future.
Co-authors
The 25 scholars most cited alongside Bruno Godey, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior Hit paper breakdown → | 2016 | 932 |
| 2 | 2012 | 213 | |
| 3 | 2011 | 201 | |
| 4 | 2013 | 85 | |
| 5 | 2009 | 57 | |
| 6 | 2020 | 46 | |
| 7 | 2009 | 45 | |
| 8 | 2018 | 25 | |
| 9 | 2013 | 23 | |
| 10 | 2021 | 18 | |
| 11 | 2011 | 16 | |
| 12 | 2015 | 15 | |
| 13 | Luxury brand and country of origin effect : results of an international empirical study | 2010 | 2 |
| 14 | 2015 | 2 | |
| 15 | 2015 | 1 | |
| 16 | A cross-cultural analysis of the perception of luxury | 2014 | 1 |
| 17 | 2018 | 0 | |
| 18 | 2009 | 0 |
About Bruno Godey
Bruno Godey is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 18 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (7 papers), Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (3 papers), International Business and FDI (2 papers), Management, Economics, and Public Policy (1 paper) and Corporate Identity and Reputation (1 paper). The work is most often cited by research in Marketing (1.2k citations), Information Systems and Management (318 citations), Tourism, Leisure and Hospitality Management (52 citations), Organizational Behavior and Human Resource Management (322 citations) and Sociology and Political Science (1.1k citations). Bruno Godey has collaborated with scholars based in France, Italy and India. Frequent co-authors include Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Rahul Singh, Aikaterini Manthiou, Joonas Rokka, Hyunjoo Oh, Klaus‐Peter Wiedmann, Nadine Hennigs and Junji Tsuchiya. Their work appears in journals such as Journal of Business Research, Journal of Product & Brand Management, Journal of Global Fashion Marketing, Journal of Brand Management and Electronic Markets.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.