Johanna Moisander

3.2k total citations · 1 hit paper
55 papers, 2.2k citations indexed

About

Johanna Moisander is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Johanna Moisander has authored 55 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 14 papers in Sociology and Political Science and 11 papers in Strategy and Management. Recurrent topics in Johanna Moisander's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Management and Organizational Studies (10 papers) and Environmental Sustainability in Business (9 papers). Johanna Moisander is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Management and Organizational Studies (10 papers) and Environmental Sustainability in Business (9 papers). Johanna Moisander collaborates with scholars based in Finland, United Kingdom and United States. Johanna Moisander's co-authors include Anu Valtonen, Sinikka Pesonen, Kirsi Eräranta, Claudia Groß, Joonas Rokka, Mikko Villi, A. Fuat Fırat, Nando Malmelin, Pikka‐Maaria Laine and Päivi Eriksson and has published in prestigious journals such as Journal of Business Ethics, Journal of Management Studies and Technological Forecasting and Social Change.

In The Last Decade

Johanna Moisander

51 papers receiving 2.0k citations

Hit Papers

Motivational complexity of green consumerism 2007 2026 2013 2019 2007 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Motivational complexity of green consumerism
    2007 538 citations Johanna Moisander International Journal of Consumer Studies profile →

Peers

Johanna Moisander
Susan Dobscha United States
Hélène Cherrier Australia
Kumju Hwang South Korea
Sadrudin A. Ahmed Canada
Easwar S. Iyer United States
Ida E. Berger Canada
Lalita A. Manrai United States
Stacy Landreth Grau United States
Alessandro M. Peluso Italy
Lynne Eagle United Kingdom
Susan Dobscha United States
Johanna Moisander
Citations per year, relative to Johanna Moisander Johanna Moisander (= 1×) peers Susan Dobscha

Countries citing papers authored by Johanna Moisander

Since Specialization
Citations

This map shows the geographic impact of Johanna Moisander's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Johanna Moisander with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Johanna Moisander more than expected).

Fields of papers citing papers by Johanna Moisander

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Johanna Moisander. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Johanna Moisander. The network helps show where Johanna Moisander may publish in the future.

Co-authorship network of co-authors of Johanna Moisander

This figure shows the co-authorship network connecting the top 25 collaborators of Johanna Moisander. A scholar is included among the top collaborators of Johanna Moisander based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Johanna Moisander. Johanna Moisander is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Moisander, Johanna, et al.. (2023). Emergence of Hybrid CSR Models as a Conflict‐Driven Communicative Process in a Nordic Welfare State. Journal of Management Studies. 61(5). 2072–2100. 1 indexed citations
2.
Eräranta, Kirsi, et al.. (2023). Doing inclusion as counter-conduct: Navigating the paradoxes of organizing for refugee and migrant inclusion. Human Relations. 77(3). 299–328. 15 indexed citations
3.
Moisander, Johanna, et al.. (2022). Interspace for empathy: engaging with work-related uncertainty through artistic intervention in management education. Culture and Organization. 28(3-4). 227–244. 6 indexed citations
4.
Arsel, Zeynep, Kirsi Eräranta, & Johanna Moisander. (2015). Introduction: theorising gender and gendering theory in marketing and consumer research. Journal of Marketing Management. 31(15-16). 1553–1558. 27 indexed citations
5.
Moisander, Johanna, et al.. (2014). The Strategic Challenge of Continuous Change in Multi-Platform Media Organizations—A Strategy-as-Practice Perspective. The International Journal on Media Management. 16(3-4). 123–138. 50 indexed citations
6.
Brembeck, Helene, Franck Cochoy, & Johanna Moisander. (2014). Moving consumption. Consumption Markets & Culture. 18(1). 1–9. 16 indexed citations
7.
Villi, Mikko, Johanna Moisander, & Annamma Joy. (2012). Social Curation in Consumer Communities: Consumers as Curators of Online Media Content. Advances in consumer research. 40. 20 indexed citations
8.
Valtonen, Anu & Johanna Moisander. (2012). "Great Sleep" as a form of hedonic consumption. Advances in consumer research. 40. 436–441. 2 indexed citations
9.
Villi, Mikko, Johanna Moisander, & Annamma Joy. (2012). Social curation in consumer communities. Advances in consumer research. 40. 490–495. 10 indexed citations
10.
Moisander, Johanna, et al.. (2012). Consumer workers as immaterial labour in the converging media markets: three value‐creation practices. International Journal of Consumer Studies. 37(2). 222–227. 18 indexed citations
11.
Eräranta, Kirsi & Johanna Moisander. (2011). Psychological Regimes of Truth and Father Identity: Challenges for Work/Life Integration. Organization Studies. 32(4). 509–526. 48 indexed citations
12.
Moisander, Johanna, et al.. (2011). Discursive Confusion over Sustainable Consumption: A Discursive Perspective on the Perplexity of Marketplace Knowledge. Journal of Consumer Policy. 35(1). 105–125. 74 indexed citations
13.
Moisander, Johanna, et al.. (2010). CO-CREATING AN IMPLEMENTATION NARRATIVE ON CORPORATE BRANDING IN A STREAM OF SENSE-MAKING ACTIVITIES -- A PRACTICE PERSPECTIVE.. Academy of Management Proceedings. 2010(1). 1–6. 2 indexed citations
14.
Moisander, Johanna, et al.. (2009). Personal interviews in cultural consumer research – post‐structuralist challenges. Consumption Markets & Culture. 12(4). 329–348. 99 indexed citations
15.
Eräranta, Kirsi, Johanna Moisander, & Sinikka Pesonen. (2009). NARRATIVES OF SELF AND RELATEDNESS IN ECO-COMMUNES. European Societies. 11(3). 347–367. 16 indexed citations
16.
Rokka, Joonas & Johanna Moisander. (2009). Environmental dialogue in online communities: negotiating ecological citizenship among global travellers. International Journal of Consumer Studies. 33(2). 199–205. 65 indexed citations
17.
Moisander, Johanna, et al.. (2008). Messut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla. Aaltodoc (Aalto University). 1 indexed citations
18.
García-Rosell, José-Carlos & Johanna Moisander. (2007). Ethical Dimensions of Sustainable Marketing: a Consumer Policy Perspective. LaCRIS (University of Lapland). 210–215. 24 indexed citations
19.
Eräranta, Kirsi & Johanna Moisander. (2006). Miten kuluttajaa hallitaan markkinoilla ympäristöpoliittisena toimijana. 17–32. 1 indexed citations
20.
Moisander, Johanna, et al.. (2000). The masculine mindset of environmental management and green marketing. Business Strategy and the Environment. 9(3). 151–162. 32 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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