Beatriz Casais

1.5k total citations · 1 hit paper
48 papers, 808 citations indexed

About

Beatriz Casais is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Beatriz Casais has authored 48 papers receiving a total of 808 indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Sociology and Political Science, 22 papers in Marketing and 9 papers in Strategy and Management. Recurrent topics in Beatriz Casais's work include Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Diverse Aspects of Tourism Research (12 papers). Beatriz Casais is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Diverse Aspects of Tourism Research (12 papers). Beatriz Casais collaborates with scholars based in Portugal, United States and Spain. Beatriz Casais's co-authors include Ana Rita Conde, Bruno Oliveira, Juliana Fernandes, João F. Proença, Bruno Barbosa Sousa, Joaquim Silva, Elisabete Sá, Joana Barbosa, Ricardo F. Ramos and Diana Pereira and has published in prestigious journals such as Journal of Business Research, Sustainability and International Journal of Retail & Distribution Management.

In The Last Decade

Beatriz Casais

41 papers receiving 766 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship

2023 124 citations Beatriz Casais et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Beatriz Casais Portugal	15	530	370	112	95	54	48	808
Atefeh Yazdanparast United States	16	444 0.8×	444 1.2×	121 1.1×	142 1.5×	101 1.9×	39	897
Mohammadali Zolfagharian United States	17	497 0.9×	412 1.1×	224 2.0×	150 1.6×	71 1.3×	30	832
Soyeon Kim South Korea	14	500 0.9×	271 0.7×	192 1.7×	86 0.9×	19 0.4×	63	851
Janice Denegri‐Knott United Kingdom	16	431 0.8×	443 1.2×	84 0.8×	55 0.6×	22 0.4×	32	808
Claas Christian Germelmann Germany	12	418 0.8×	344 0.9×	120 1.1×	83 0.9×	39 0.7×	39	626
Jisu Yi South Korea	9	465 0.9×	319 0.9×	74 0.7×	139 1.5×	61 1.1×	19	636
Chang‐Hyun Jin South Korea	17	409 0.8×	326 0.9×	141 1.3×	251 2.6×	34 0.6×	52	835
Natalia Yannopoulou United Kingdom	14	444 0.8×	475 1.3×	146 1.3×	88 0.9×	24 0.4×	29	799
Carol M. Megehee United States	18	397 0.7×	453 1.2×	169 1.5×	61 0.6×	44 0.8×	30	800
Juan Miguel Alcántara‐Pilar Spain	15	483 0.9×	385 1.0×	140 1.3×	129 1.4×	15 0.3×	40	795

Countries citing papers authored by Beatriz Casais

Since Specialization

Citations

This map shows the geographic impact of Beatriz Casais's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Beatriz Casais with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Beatriz Casais more than expected).

Fields of papers citing papers by Beatriz Casais

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Beatriz Casais. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Beatriz Casais. The network helps show where Beatriz Casais may publish in the future.

Co-authorship network of co-authors of Beatriz Casais

This figure shows the co-authorship network connecting the top 25 collaborators of Beatriz Casais. A scholar is included among the top collaborators of Beatriz Casais based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Beatriz Casais. Beatriz Casais is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Casais, Beatriz, et al.. (2025). Sensory marketing in the metaverse for tourism preview and tourism pre-experience: the effect on the intention to visit tourist destinations. Tourism Review. 80(8). 1558–1577. 5 indexed citations

Soares, Ana Maria, et al.. (2025). The 'Insta' effect on the intention to visit a destination: a case for conspicuous consumption?. Tourism & Management Studies. 21(2). 1–11.

Casais, Beatriz, et al.. (2025). Attributes of Virtual and Augmented Reality Tourism Mobile Applications Predicting Tourist Behavioral Engagement. International Journal of Human-Computer Interaction. 41(21). 13335–13348. 1 indexed citations

Casais, Beatriz, et al.. (2025). Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram. Journal of Creative Communications.

Pereira, Diana, Joaquim Silva, & Beatriz Casais. (2024). Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands. Journal of Nonprofit & Public Sector Marketing. 36(5). 685–712. 9 indexed citations

Casais, Beatriz, et al.. (2024). Audit independence and customer relationship marketing: an ethical conflict or an ethical mutual effect?. Journal of Business Economics and Management. 25(6). 1220–1237. 1 indexed citations

Casais, Beatriz, et al.. (2024). Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts. Journal of Relationship Marketing. 24(2). 120–147. 1 indexed citations

Casais, Beatriz, et al.. (2023). Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review. International Review on Public and Nonprofit Marketing. 20(3). 605–634. 10 indexed citations

Soares, Ana Maria & Beatriz Casais. (2023). Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector. Springer proceedings in business and economics. 1 indexed citations

10.

Casais, Beatriz, et al.. (2023). Cosmopolitan tourists in P2P accommodation: An exploratory study of online reviews on airbnb. Tourism and Hospitality Research. 25(3). 375–386. 2 indexed citations

11.

Casais, Beatriz, et al.. (2023). Smart and sustainable hotels: Tourism Agenda 2030 perspective article. Tourism Review. 78(2). 344–351. 45 indexed citations

12.

Casais, Beatriz. (2023). Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change. Social Marketing Quarterly. 29(3). 208–224. 6 indexed citations

13.

Casais, Beatriz, et al.. (2021). Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal. Journal of Fashion Marketing and Management. 26(3). 420–435. 8 indexed citations

14.

Casais, Beatriz, et al.. (2021). The prevalence of emotional and rational tone in social advertising appeals. RAUSP Management Journal. 56(3). 282–294. 27 indexed citations

15.

Casais, Beatriz, et al.. (2021). The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities. Journal of Macromarketing. 42(1). 100–113. 40 indexed citations

16.

Casais, Beatriz, et al.. (2019). Motivations for Tourism Shopping in Department Stores: An Exploratory Research about Tourists’ Profiles Visiting El Corte Inglés Gaia. RepositóriUM (Universidade do Minho). 9(1). 18–26. 5 indexed citations

17.

Sousa, Bruno Barbosa, et al.. (2019). A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. RepositóriUM (Universidade do Minho). 1(27). 789–800. 8 indexed citations

18.

Casais, Beatriz & Bruno Barbosa Sousa. (2019). 'Portugal, the best destination': the case study of a CSR communication that changed mentalities and increased business performance. World Review of Entrepreneurship Management and Sustainable Development. 15(1/2). 29–29. 3 indexed citations

19.

Oliveira, Bruno & Beatriz Casais. (2018). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology. 10(1). 2–14. 74 indexed citations

20.

Casais, Beatriz, et al.. (2018). Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. International Review on Public and Nonprofit Marketing. 15(4). 591–607. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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