Neeru Paharia
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 11
- Environmental Sustainability in Business 6
- General Decision Sciences top 10%
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- Ethics in Business and Education 7
- Applied Psychology top 5%
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- Psychology of Moral and Emotional Judgment 6
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- Corporate Social Responsibility Reporting 5
- Political Influence and Corporate Strategies 3
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- Digital Marketing and Social Media 4
- Social and Cultural Dynamics 2
- Co-authors
- Anat KeinanSilvia BellezzaJill AveryChris HydockJuliet B. SchorSean BlairVanitha SwaminathanRohit Deshpandé
- Partner nations
- United StatesBelgium
In The Last Decade
Neeru Paharia
26 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 88
- Marketing 708
- General Decision Sciences 44
- Information Systems and Management 154
- Applied Psychology 94
- Organizational Behavior and Human Resource Management 158
Countries citing papers authored by Neeru Paharia
This map shows the geographic impact of Neeru Paharia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neeru Paharia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neeru Paharia more than expected).
Fields of papers citing papers by Neeru Paharia
This network shows the impact of papers produced by Neeru Paharia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neeru Paharia. The network helps show where Neeru Paharia may publish in the future.
Co-authorship network
The 20 scholars most cited alongside Neeru Paharia, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 3 | |
| 2 | 2021 | 131 | |
| 3 | 2021 | 0 | |
| 4 | 2021 | 24 | |
| 5 | 2019 | 54 | |
| 6 | Market Structure and Firm Engagement in Divisive Political Issues | 2018 | 2 |
| 7 | 2018 | 32 | |
| 8 | 2016 | 204 | |
| 9 | The upside to large competitors | 2014 | 3 |
| 10 | When Underdog Narratives Backfire: the Effect of Perceived Market Advantage on Brand Status | 2014 | 1 |
| 11 | 2014 | 74 | |
| 12 | 2013 | 108 | |
| 13 | Emotional Marketing: How Pride and Compassion Impact Preferences For Underdog and Top Dog Brands | 2012 | 10 |
| 14 | Underdog Branding: Why Underdogs Win in Recessions | 2011 | 1 |
| 15 | The Underdog Effect: the Marketing of Disadvantage Through Brand Biography | 2010 | 4 |
| 16 | Cómo capitalizar el efecto del desaventejado | 2010 | 4 |
| 17 | Capitalizing on the Underdog Effect | 2010 | 5 |
| 18 | 2010 | 233 | |
| 19 | 2009 | 12 | |
| 20 | 2009 | 100 |
About Neeru Paharia
Neeru Paharia is a scholar working on Marketing, Information Systems and Management and Strategy and Management, having authored 28 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Ethics in Business and Education (7 papers), Environmental Sustainability in Business (6 papers), Psychology of Moral and Emotional Judgment (6 papers), Corporate Social Responsibility Reporting (5 papers), Digital Marketing and Social Media (4 papers), Political Influence and Corporate Strategies (3 papers) and Social and Cultural Dynamics (2 papers). The work is most often cited by research in Marketing (708 citations), General Decision Sciences (44 citations) and Information Systems and Management (154 citations). Neeru Paharia has collaborated with scholars based in United States and Belgium. Frequent co-authors include Anat Keinan, Silvia Bellezza, Jill Avery, Chris Hydock, Juliet B. Schor, Sean Blair, Vanitha Swaminathan, Rohit Deshpandé, Kathleen D. Vohs and Max H. Bazerman.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.