Neeru Paharia
- Marketing top 1%
- Sociology and Political Science top 2%
- Social Psychology top 5%
- Strategy and Management top 5%
- Cognitive Neuroscience top 10%
- Co-authors
- Anat KeinanSilvia BellezzaJill AveryChris HydockJuliet B. SchorSean BlairVanitha SwaminathanRohit Deshpandé
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Ethics in Business and Education (7 papers)Environmental Sustainability in Business (6 papers)
- Partner nations
- United StatesBelgium
In The Last Decade
Neeru Paharia
26 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 88
- Marketing 708
- Sociology and Political Science 583
- Social Psychology 248
- Strategy and Management 207
- Cognitive Neuroscience 202
Countries citing papers authored by Neeru Paharia
This map shows the geographic impact of Neeru Paharia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neeru Paharia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neeru Paharia more than expected).
Fields of papers citing papers by Neeru Paharia
This network shows the impact of papers produced by Neeru Paharia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neeru Paharia. The network helps show where Neeru Paharia may publish in the future.
Co-authorship network of co-authors of Neeru Paharia
This figure shows the co-authorship network connecting the top 25 collaborators of Neeru Paharia. A scholar is included among the top collaborators of Neeru Paharia based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Neeru Paharia. Neeru Paharia is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 131 | |
| 3 | 0 | |
| 4 | 24 | |
| 5 | 54 | |
| 6 | Market Structure and Firm Engagement in Divisive Political Issues | 2 |
| 7 | 32 | |
| 8 | 204 | |
| 9 | The upside to large competitors | 3 |
| 10 | When Underdog Narratives Backfire: the Effect of Perceived Market Advantage on Brand Status | 1 |
| 11 | 74 | |
| 12 | 108 | |
| 13 | Emotional Marketing: How Pride and Compassion Impact Preferences For Underdog and Top Dog Brands | 10 |
| 14 | Underdog Branding: Why Underdogs Win in Recessions | 1 |
| 15 | The Underdog Effect: the Marketing of Disadvantage Through Brand Biography | 4 |
| 16 | Cómo capitalizar el efecto del desaventejado | 4 |
| 17 | Capitalizing on the Underdog Effect | 5 |
| 18 | 233 | |
| 19 | 12 | |
| 20 | 100 |
About Neeru Paharia
Neeru Paharia is a scholar working on Marketing, Information Systems and Management and Strategy and Management, having authored 28 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Ethics in Business and Education (7 papers) and Environmental Sustainability in Business (6 papers). The work is most often cited by research in Marketing (708 citations), General Decision Sciences (44 citations) and Information Systems and Management (154 citations). Neeru Paharia has collaborated with scholars based in United States and Belgium. Frequent co-authors include Anat Keinan, Silvia Bellezza, Jill Avery, Chris Hydock, Juliet B. Schor, Sean Blair, Vanitha Swaminathan, Rohit Deshpandé, Kathleen D. Vohs and Max H. Bazerman. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.