M. Carole Macklin

736 total citations
22 papers, 539 citations indexed

About

M. Carole Macklin is a scholar working on Marketing, Sociology and Political Science and Education. According to data from OpenAlex, M. Carole Macklin has authored 22 papers receiving a total of 539 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Education. Recurrent topics in M. Carole Macklin's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Child Development and Digital Technology (4 papers) and Media, Gender, and Advertising (3 papers). M. Carole Macklin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Child Development and Digital Technology (4 papers) and Media, Gender, and Advertising (3 papers). M. Carole Macklin collaborates with scholars based in United States and Latvia. M. Carole Macklin's co-authors include Richard H. Kolbe, Les Carlson, Karen A. Machleit, Norman T. Bruvold, James U. McNeal, Mary Walker, Jon M. Hawes and Timothy L. Wilson and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

M. Carole Macklin

20 papers receiving 433 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
M. Carole Macklin United States	11	347	211	180	99	66	22	539
Timothy P. Meyer United States	12	132 0.4×	188 0.9×	168 0.9×	123 1.2×	67 1.0×	36	500
Stacey Baxter Australia	17	446 1.3×	368 1.7×	113 0.6×	70 0.7×	15 0.2×	41	664
H. Bruce Lammers United States	10	126 0.4×	87 0.4×	71 0.4×	41 0.4×	30 0.5×	25	334
Kathryn A. Braun United States	6	362 1.0×	270 1.3×	85 0.5×	134 1.4×	10 0.2×	8	624
Alicia Kulczynski Australia	15	375 1.1×	305 1.4×	90 0.5×	53 0.5×	13 0.2×	33	550
Sarah F. Rosaen United States	8	127 0.4×	358 1.7×	232 1.3×	425 4.3×	47 0.7×	13	634
Monica D. Hernandez United States	12	272 0.8×	303 1.4×	28 0.2×	57 0.6×	12 0.2×	19	493
Kathryn A. Braun-LaTour United States	10	288 0.8×	245 1.2×	78 0.4×	75 0.8×	8 0.1×	12	530
Jesper H. Nielsen United States	9	193 0.6×	147 0.7×	34 0.2×	75 0.8×	10 0.2×	12	382
Daniel Langmeyer United States	11	115 0.3×	129 0.6×	86 0.5×	19 0.2×	42 0.6×	20	320

Countries citing papers authored by M. Carole Macklin

Since Specialization

Citations

This map shows the geographic impact of M. Carole Macklin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by M. Carole Macklin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites M. Carole Macklin more than expected).

Fields of papers citing papers by M. Carole Macklin

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by M. Carole Macklin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by M. Carole Macklin. The network helps show where M. Carole Macklin may publish in the future.

Co-authorship network of co-authors of M. Carole Macklin

This figure shows the co-authorship network connecting the top 25 collaborators of M. Carole Macklin. A scholar is included among the top collaborators of M. Carole Macklin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with M. Carole Macklin. M. Carole Macklin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Macklin, M. Carole & Les Carlson. (1999). Advertising to Children: Concepts and Controversies. 30 indexed citations

Macklin, M. Carole, et al.. (1998). The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods. Marketing Letters. 9(2). 209–226. 23 indexed citations

Macklin, M. Carole. (1997). The proceedings of the 1997 conference of the American Academy of Advertising. 75 indexed citations

Macklin, M. Carole. (1996). Preschoolers' Learning of Brand Names from Visual Cues. Journal of Consumer Research. 23(3). 251–251. 78 indexed citations

Macklin, M. Carole. (1994). The effects of an advertising retrieval cue on young children's memory and brand evaluations. Psychology and Marketing. 11(3). 291–311. 43 indexed citations

Macklin, M. Carole & James U. McNeal. (1993). A Bibliography of Research and Writings on Marketing and Advertising to Children. Journal of Marketing Research. 30(1). 117–117. 8 indexed citations

Walker, Mary & M. Carole Macklin. (1992). The Use of Role Modeling in Targeting Advertising to Grandparents. Journal of Advertising Research. 32(4). 37–44. 2 indexed citations

Macklin, M. Carole. (1990). The influence of model age on children's reactions to advertising stimuli. Psychology and Marketing. 7(4). 295–310. 5 indexed citations

Macklin, M. Carole & Karen A. Machleit. (1989). The Development of an Attitude Scale Appropriate For Use With Preschoolers. ACR North American Advances. 4 indexed citations

10.

Wilson, Timothy L., et al.. (1989). Book Reviews : Cognitive and Affective Responses to Advertising edited by Patricia Cafferata and Alice Tybout (Lexington, Mass.: Lexington Books, 1989, 414 pp., $59.00). Journal of the Academy of Marketing Science. 17(4). 354–356. 2 indexed citations

11.

Macklin, M. Carole. (1987). The Effects of Question Form and Format on Children's Responses to Television Advertising. ACR North American Advances. 2 indexed citations

12.

Macklin, M. Carole, et al.. (1987). Refuting a Competitor's Advertising Claim. Journal of Business Strategy. 8(1). 71–75. 1 indexed citations

13.

Macklin, M. Carole. (1987). Preschoolers' Understanding of the Informational Function of Television Advertising. Journal of Consumer Research. 14(2). 229–229. 79 indexed citations

14.

Macklin, M. Carole. (1985). Imagery and Paired-Associate Learning in Preschoolers. ACR North American Advances. 1 indexed citations

15.

Macklin, M. Carole, et al.. (1985). Is it Always as Simple as “Keep it Simple!”?. Journal of Advertising. 14(4). 28–35. 28 indexed citations

16.

Macklin, M. Carole. (1985). Do Young Children Understand the Selling Intent of Commercials?. Journal of Consumer Affairs. 19(2). 293–304. 43 indexed citations

17.

Macklin, M. Carole. (1984). Verbal Labeling Effects in Short-Term Memory For Character/Product Pairings. ACR North American Advances. 3 indexed citations

18.

Macklin, M. Carole & Richard H. Kolbe. (1984). Sex Role Stereotyping in Children's Advertising: Current and past Trends. Journal of Advertising. 13(2). 34–42. 68 indexed citations

19.

Macklin, M. Carole. (1983). The Influence of Task Demands on Outcomes: Preliminary Findings and Theoretical Implications to Advertising Research Involving Children. ACR North American Advances. 1 indexed citations

20.

Macklin, M. Carole. (1983). Do Children Understand TV Ads?. Journal of Advertising Research. 23(1). 63–70. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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