M. Carole Macklin
- Marketing top 2%
- Sociology and Political Science top 10%
- Gender Studies top 5%
- Literature and Literary Theory top 5%
- Education top 10%
- Co-authors
- Richard H. KolbeLes CarlsonKaren A. MachleitNorman T. BruvoldJames U. McNealJon M. HawesTimothy L. WilsonMary Walker
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Child Development and Digital Technology (4 papers)Media, Gender, and Advertising (3 papers)
- Journals
- Journal of Marketing ResearchJournal of Consumer ResearchJournal of the Academy of Marketing Science
- Partner nations
- United StatesLatvia
In The Last Decade
M. Carole Macklin
20 papers receiving 433 citations
Peers
Comparison fields: 5 of 63
- Marketing 347
- Sociology and Political Science 211
- Gender Studies 180
- Literature and Literary Theory 99
- Education 66
Countries citing papers authored by M. Carole Macklin
This map shows the geographic impact of M. Carole Macklin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by M. Carole Macklin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites M. Carole Macklin more than expected).
Fields of papers citing papers by M. Carole Macklin
This network shows the impact of papers produced by M. Carole Macklin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by M. Carole Macklin. The network helps show where M. Carole Macklin may publish in the future.
Co-authorship network of co-authors of M. Carole Macklin
This figure shows the co-authorship network connecting the top 25 collaborators of M. Carole Macklin. A scholar is included among the top collaborators of M. Carole Macklin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with M. Carole Macklin. M. Carole Macklin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 30 | |
| 2 | 23 | |
| 3 | The proceedings of the 1997 conference of the American Academy of Advertising | 75 |
| 4 | 78 | |
| 5 | 43 | |
| 6 | 23 | |
| 7 | 8 | |
| 8 | 5 | |
| 9 | The Development of an Attitude Scale Appropriate For Use With Preschoolers | 4 |
| 10 | 2 | |
| 11 | The Effects of Question Form and Format on Children's Responses to Television Advertising | 2 |
| 12 | 1 | |
| 13 | 79 | |
| 14 | Imagery and Paired-Associate Learning in Preschoolers | 1 |
| 15 | 28 | |
| 16 | 43 | |
| 17 | Verbal Labeling Effects in Short-Term Memory For Character/Product Pairings | 3 |
| 18 | 68 | |
| 19 | The Influence of Task Demands on Outcomes: Preliminary Findings and Theoretical Implications to Advertising Research Involving Children | 1 |
| 20 | 1 |
About M. Carole Macklin
M. Carole Macklin is a scholar working on Marketing, Gender Studies and Human-Computer Interaction, having authored 22 papers that have together received 539 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Child Development and Digital Technology (4 papers) and Media, Gender, and Advertising (3 papers). The work is most often cited by research in Marketing (347 citations), Gender Studies (180 citations) and Literature and Literary Theory (99 citations). M. Carole Macklin has collaborated with scholars based in United States and Latvia. Frequent co-authors include Richard H. Kolbe, Les Carlson, Karen A. Machleit, Norman T. Bruvold, James U. McNeal, Jon M. Hawes, Timothy L. Wilson and Mary Walker. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.