James A. Karrh

1.3k total citations
9 papers, 896 citations indexed

About

James A. Karrh is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, James A. Karrh has authored 9 papers receiving a total of 896 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Management of Technology and Innovation. Recurrent topics in James A. Karrh's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Management and Marketing Education (3 papers) and Digital Marketing and Social Media (3 papers). James A. Karrh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Management and Marketing Education (3 papers) and Digital Marketing and Social Media (3 papers). James A. Karrh collaborates with scholars based in United States and Latvia. James A. Karrh's co-authors include Hemant Patwardhan, Siva K. Balasubramanian, Coy Callison, Katherine Frith, Dolf Zillmann, Rhonda Gibson and Silvia Knobloch and has published in prestigious journals such as Journal of Advertising, Journal of Applied Social Psychology and Journal of Advertising Research.

In The Last Decade

James A. Karrh

9 papers receiving 793 citations

Peers

James A. Karrh

MARKE

SPS

LLT

GS

OBHRM

Gary R. Holmes United States

Paul Surgi Speck United States

Anne Hamby United States

Dan Hamilton Rice United States

Yih Hwai Lee Singapore

Kathleen Debevec United States

Ashesh Mukherjee Canada

Kendra Fowler United States

Prashant Malaviya United States

Dae Hee Kwak United States

Gary R. Holmes United States

James A. Karrh

721 ×1.0

MARKE

500 ×1.1

SPS

83 ×0.3

LLT

150 ×0.8

GS

115 ×1.1

OBHRM

Citations per year, relative to James A. Karrh James A. Karrh (= 1×) peers Gary R. Holmes

Countries citing papers authored by James A. Karrh

Since Specialization

Citations

This map shows the geographic impact of James A. Karrh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James A. Karrh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James A. Karrh more than expected).

Fields of papers citing papers by James A. Karrh

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by James A. Karrh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James A. Karrh. The network helps show where James A. Karrh may publish in the future.

Co-authorship network of co-authors of James A. Karrh

This figure shows the co-authorship network connecting the top 25 collaborators of James A. Karrh. A scholar is included among the top collaborators of James A. Karrh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with James A. Karrh. James A. Karrh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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9 of 9 papers shown

1.

Balasubramanian, Siva K., James A. Karrh, & Hemant Patwardhan. (2006). Audience Response to Product Placements: An Integrative Framework and Future Research Agenda. Journal of Advertising. 35(3). 115–141. 325 indexed citations

2.

Karrh, James A.. (2004). Does Advertising Influence Investors? Evidence and Research Propositions. Journal of Current Issues & Research in Advertising. 26(2). 1–10. 17 indexed citations

3.

Karrh, James A., et al.. (2003). Practitioners' evolving views on product placement effectiveness. Journal of Advertising Research. 43(2). 138–149. 189 indexed citations

4.

Callison, Coy, James A. Karrh, & Dolf Zillmann. (2002). The Aura of Tobacco Smoke: Cigars and Cigarettes as Image Makers. Journal of Applied Social Psychology. 32(7). 1329–1343. 8 indexed citations

5.

Knobloch, Silvia, Dolf Zillmann, Rhonda Gibson, & James A. Karrh. (2002). Effects of Salient News Items on Information Acquisition and Issue Perception. 14(1). 14–22. 13 indexed citations

6.

Karrh, James A.. (2001). Evaluating Belief Strength and Consistency in the Assessment of University Image. Journal of Marketing for HIGHER EDUCATION. 10(2). 1–9. 5 indexed citations

7.

Karrh, James A., Katherine Frith, & Coy Callison. (2001). Audience attitudes towards brand (product) placement: Singapore and the United States. International Journal of Advertising. 20(1). 3–24. 77 indexed citations

8.

Karrh, James A.. (1998). Brand Placement: A Review. Journal of Current Issues & Research in Advertising. 20(2). 31–49. 247 indexed citations

9.

Karrh, James A., et al.. (1996). Video news releases: Effects on viewer recall and attitudes. Public Relations Review. 22(4). 369–378. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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