Irene Roozen
- Education top 5%
- Marketing top 5%
- Sociology and Political Science top 10%
- Strategy and Management top 10%
- Information Systems and Management top 5%
- Co-authors
- Luc De GrezMartín ValckePatrick De PelsmackerMariet RaedtsLudo CuyversGlenn RaypMichel MeuldersHendrik Slabbinck
- Topics
- Consumer Behavior in Brand Consumption and Identification (15 papers)Digital Marketing and Social Media (12 papers)Environmental Sustainability in Business (7 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of Business EthicsComputers & Education
- Partner nations
- BelgiumUnited States
In The Last Decade
Irene Roozen
41 papers receiving 729 citations
Peers
Comparison fields: 5 of 90
- Education 269
- Marketing 259
- Sociology and Political Science 160
- Strategy and Management 99
- Information Systems and Management 82
Countries citing papers authored by Irene Roozen
This map shows the geographic impact of Irene Roozen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Irene Roozen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Irene Roozen more than expected).
Fields of papers citing papers by Irene Roozen
This network shows the impact of papers produced by Irene Roozen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Irene Roozen. The network helps show where Irene Roozen may publish in the future.
Co-authorship network of co-authors of Irene Roozen
This figure shows the co-authorship network connecting the top 25 collaborators of Irene Roozen. A scholar is included among the top collaborators of Irene Roozen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Irene Roozen. Irene Roozen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 1 | |
| 5 | 0 | |
| 6 | 3 | |
| 7 | 11 | |
| 8 | 2 | |
| 9 | 5 | |
| 10 | 17 | |
| 11 | 9 | |
| 12 | 7 | |
| 13 | 4 | |
| 14 | The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness | 3 |
| 15 | The impact of the emotional and functional component of the customer experience on the company-customer relationship in hedonic and utilitarian service contexts | 5 |
| 16 | 27 | |
| 17 | The Relative Effectiveness of Celebrity Endorsement for Print Advertisement | 36 |
| 18 | 100 | |
| 19 | The Relationship between Brand- and Media Personality Characteristics | 2 |
| 20 | 74 |
About Irene Roozen
Irene Roozen is a scholar working on Marketing, Museology and Gender Studies, having authored 42 papers that have together received 810 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Environmental Sustainability in Business (7 papers). The work is most often cited by research in Marketing (259 citations), Information Systems and Management (82 citations) and Education (269 citations). Irene Roozen has collaborated with scholars based in Belgium and United States. Frequent co-authors include Luc De Grez, Martín Valcke, Patrick De Pelsmacker, Mariet Raedts, Ludo Cuyvers, Glenn Rayp, Michel Meulders, Hendrik Slabbinck and Katie Goeman. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Ethics and Computers & Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.