Irene Roozen

1.2k total citations
42 papers, 810 citations indexed

About

Irene Roozen is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Irene Roozen has authored 42 papers receiving a total of 810 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 13 papers in Sociology and Political Science and 5 papers in Gender Studies. Recurrent topics in Irene Roozen's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Environmental Sustainability in Business (7 papers). Irene Roozen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Environmental Sustainability in Business (7 papers). Irene Roozen collaborates with scholars based in Belgium and United States. Irene Roozen's co-authors include Luc De Grez, Martín Valcke, Patrick De Pelsmacker, Mariet Raedts, Ludo Cuyvers, Glenn Rayp, Michel Meulders, Hendrik Slabbinck and Katie Goeman and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Ethics and Computers & Education.

In The Last Decade

Irene Roozen

41 papers receiving 729 citations

Peers

Irene Roozen

EDUCA

MARKE

SPS

ISM

Cynthia S. Deale United States

Katrin R. Harich United States

Norhayati Zakaria Malaysia

Rahul Govind Australia

Jayoung Choi United States

Charles R. Duke United States

Cara Peters United States

Judi Brownell United States

Kathleen A. Krentler United States

Ji-Hye Park South Korea

Cynthia S. Deale United States

Irene Roozen

230 ×0.9

EDUCA

317 ×1.2

MARKE

328 ×2.0

SPS

72 ×0.7

52 ×0.6

ISM

Citations per year, relative to Irene Roozen Irene Roozen (= 1×) peers Cynthia S. Deale

Countries citing papers authored by Irene Roozen

Since Specialization

Citations

This map shows the geographic impact of Irene Roozen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Irene Roozen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Irene Roozen more than expected).

Fields of papers citing papers by Irene Roozen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Irene Roozen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Irene Roozen. The network helps show where Irene Roozen may publish in the future.

Co-authorship network of co-authors of Irene Roozen

This figure shows the co-authorship network connecting the top 25 collaborators of Irene Roozen. A scholar is included among the top collaborators of Irene Roozen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Irene Roozen. Irene Roozen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Roozen, Irene, et al.. (2025). Gendered AI in banking services: the influence of financial chatbots’ gender on consumer behaviour. International Journal of Bank Marketing. 43(6). 1231–1251. 2 indexed citations

Roozen, Irene, Katie Goeman, & Luc De Grez. (2024). Motivation and Performance of First-year Students. Higher Education Studies. 14(1). 109–109. 1 indexed citations

Roozen, Irene, et al.. (2024). Does a chatbot's location influence consumer attitude and intentions. International Journal of Internet Marketing and Advertising. 20(3/4). 292–310. 1 indexed citations

Roozen, Irene, et al.. (2024). Exploring the role of green brand extensions and greenwashing in the fashion industry. Journal of Global Fashion Marketing. 16(1). 32–46. 1 indexed citations

Raedts, Mariet & Irene Roozen. (2023). Subtitles in English-only TV commercials. SHILAP Revista de lepidopterología. 12.

Roozen, Irene, et al.. (2023). Is it worth investing in an online fashion pop-up store?. Journal of Global Fashion Marketing. 14(3). 279–293. 3 indexed citations

Roozen, Irene, et al.. (2022). Are Retail Customers Ready for Service Robot Assistants?. International Journal of Social Robotics. 15(1). 15–25. 11 indexed citations

Roozen, Irene, et al.. (2022). Does a chatbots location influence consumer attitude and intentions. International Journal of Internet Marketing and Advertising. 1(1). 1–1. 2 indexed citations

Roozen, Irene & Mariet Raedts. (2021). The Effects of Language Errors in Service Recovery Communication on Customers’ Hotel Perceptions and Booking Intentions. Journal of Quality Assurance in Hospitality & Tourism. 23(3). 615–638. 5 indexed citations

10.

Roozen, Irene, et al.. (2019). The Importance of the Service and Shopping Customer Experience in a Retail Environment. Journal of Relationship Marketing. 18(4). 247–279. 17 indexed citations

11.

Roozen, Irene & Mariet Raedts. (2017). The Impact of Negative Endorser Information and their Facial Appearance on Advertising Effectiveness for Profit and Not-for-Profit Organizations. Atlantic Journal of Communication. 25(2). 114–126. 9 indexed citations

12.

Roozen, Irene, et al.. (2017). Does institutional nation branding exist in a Singaporean context?. Place Branding and Public Diplomacy. 13(4). 325–347. 7 indexed citations

13.

Roozen, Irene & Michel Meulders. (2015). Has TV advertising lost its effectiveness to other touch points?. Communications. 40(4). 4 indexed citations

14.

Roozen, Irene. (2014). The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness. 58(4). 428–452. 3 indexed citations

15.

Roozen, Irene, et al.. (2014). The impact of the emotional and functional component of the customer experience on the company-customer relationship in hedonic and utilitarian service contexts. 58(3). 260–275. 5 indexed citations

16.

Grez, Luc De, Martín Valcke, & Irene Roozen. (2013). The differential impact of observational learning and practice-based learning on the development of oral presentation skills in higher education. Higher Education Research & Development. 33(2). 256–271. 27 indexed citations

17.

Roozen, Irene, et al.. (2009). The Relative Effectiveness of Celebrity Endorsement for Print Advertisement. Lirias (KU Leuven). 55(1). 76–90. 36 indexed citations

18.

Grez, Luc De, Martín Valcke, & Irene Roozen. (2009). The impact of an innovative instructional intervention on the acquisition of oral presentation skills in higher education. Computers & Education. 53(1). 112–120. 100 indexed citations

19.

Slabbinck, Hendrik & Irene Roozen. (2008). The Relationship between Brand- and Media Personality Characteristics. Ghent University Academic Bibliography (Ghent University). 2 indexed citations

20.

Roozen, Irene, et al.. (2001). The Ethical Dimensions of Decision Processes of Employees. Journal of Business Ethics. 33(2). 87–99. 74 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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