Helen Stuart
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Strategy and Management top 2%
- Corporate Identity and Reputation
- Corporate Social Responsibility Reporting
Papers in
-
- Corporate Identity and Reputation 14
- Corporate Social Responsibility Reporting 5
- Organizational Leadership and Management Strategies 2
- Marketing 12
- Marketing and Advertising Strategies 6
- Consumer Behavior in Brand Consumption and Identification 4
- Co-authors
- Laurent Muzellec (1 shared paper)John M.T. Balmer (3 shared papers)Stephen A. Greyser (1 shared paper)Colin Jones (1 shared paper)Dallas Hanson (1 shared paper)Gayle Kerr (2 shared papers)Felix Mavondo (1 shared paper)Raisa Yakimova (1 shared paper)
- Journals
- Corporate Reputation Review (4 papers)Journal of Brand Management (3 papers)Corporate Communications An International Journal (2 papers)Journal of Communication Management (1 paper)Journal of Marketing Communications (1 paper)
- Partner nations
- AustraliaUnited Kingdom
In The Last Decade
Helen Stuart
20 papers receiving 551 citations
Peers
Comparison fields: 5 of 62
- Marketing 322
- Strategy and Management 439
- Organizational Behavior and Human Resource Management 223
- Communication 71
- Tourism, Leisure and Hospitality Management 10
Countries citing papers authored by Helen Stuart
This map shows the geographic impact of Helen Stuart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Helen Stuart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Helen Stuart more than expected).
Fields of papers citing papers by Helen Stuart
This network shows the impact of papers produced by Helen Stuart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Helen Stuart. The network helps show where Helen Stuart may publish in the future.
Co-authors
The 9 scholars most cited alongside Helen Stuart, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 138 | |
| 2 | 2004 | 96 | |
| 3 | 2009 | 85 | |
| 4 | 2004 | 44 | |
| 5 | 1998 | 42 | |
| 6 | 2002 | 41 | |
| 7 | 2001 | 33 | |
| 8 | 2011 | 31 | |
| 9 | 1999 | 25 | |
| 10 | 1999 | 22 | |
| 11 | 2012 | 14 | |
| 12 | 2017 | 13 | |
| 13 | 2013 | 12 | |
| 14 | 2017 | 8 | |
| 15 | Risky Business :Communicating Corporate Social Responsibility | 2004 | 5 |
| 16 | Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century | 2008 | 4 |
| 17 | 2016 | 4 | |
| 18 | CORPORATE REBRANDING: ISSUES AND IMPLICATIONS | 2003 | 1 |
| 19 | The Changing Identities of British Airways | 2004 | 1 |
| 20 | Marketing to children: The premium effect | 2009 | 1 |
About Helen Stuart
Helen Stuart is a scholar working on Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science and Communication, having authored 21 papers that have together received 621 indexed citations. Recurring topics across this work include Corporate Identity and Reputation (14 papers), Management and Organizational Studies (8 papers), Marketing and Advertising Strategies (6 papers), Corporate Social Responsibility Reporting (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers), Ethics in Business and Education (3 papers) and Organizational Leadership and Management Strategies (2 papers). The work is most often cited by research in Marketing (322 citations), Strategy and Management (439 citations), Organizational Behavior and Human Resource Management (223 citations), Communication (71 citations) and Tourism, Leisure and Hospitality Management (10 citations). Helen Stuart has collaborated with scholars based in Australia and United Kingdom. Frequent co-authors include Laurent Muzellec, John M.T. Balmer, Stephen A. Greyser, Colin Jones, Dallas Hanson, Gayle Kerr, Felix Mavondo, Raisa Yakimova and Susan Freeman. Their work appears in journals such as Corporate Reputation Review, Journal of Brand Management, Corporate Communications An International Journal, Journal of Communication Management and Journal of Marketing Communications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.