Helen Stuart

920 total citations
21 papers, 618 citations indexed

About

Helen Stuart is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Helen Stuart has authored 21 papers receiving a total of 618 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Strategy and Management, 12 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Helen Stuart's work include Corporate Identity and Reputation (14 papers), Management and Organizational Studies (8 papers) and Marketing and Advertising Strategies (6 papers). Helen Stuart is often cited by papers focused on Corporate Identity and Reputation (14 papers), Management and Organizational Studies (8 papers) and Marketing and Advertising Strategies (6 papers). Helen Stuart collaborates with scholars based in Australia and United Kingdom. Helen Stuart's co-authors include Laurent Muzellec, John M.T. Balmer, Stephen A. Greyser, Colin Jones, Dallas Hanson, Gayle Kerr, Felix Mavondo and Susan Freeman and has published in prestigious journals such as California Management Review, Journal of Product & Brand Management and Journal of Brand Management.

In The Last Decade

Helen Stuart

20 papers receiving 546 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Helen Stuart Australia	13	440	323	223	122	71	21	618
Anna Blombäck Sweden	10	301 0.7×	248 0.8×	257 1.2×	100 0.8×	28 0.4×	21	520
Claude Obadia Slovenia	13	290 0.7×	162 0.5×	154 0.7×	105 0.9×	41 0.6×	28	546
Hillbun Ho Singapore	11	308 0.7×	219 0.7×	174 0.8×	161 1.3×	44 0.6×	16	616
Percy Marquina Feldman Peru	10	242 0.6×	202 0.6×	133 0.6×	95 0.8×	30 0.4×	24	460
Gaye Açıkdilli United States	6	296 0.7×	214 0.7×	68 0.3×	94 0.8×	53 0.7×	9	472
Michael B. Goodman United States	11	336 0.8×	139 0.4×	131 0.6×	95 0.8×	265 3.7×	35	570
Carol‐Ann Tetrault Sirsly Canada	9	460 1.0×	288 0.9×	221 1.0×	69 0.6×	30 0.4×	13	598
Monica L. Perry United States	9	212 0.5×	94 0.3×	205 0.9×	135 1.1×	54 0.8×	12	480
Elad Granot United States	13	172 0.4×	189 0.6×	151 0.7×	136 1.1×	26 0.4×	17	498
Naoto Onzo Japan	9	238 0.5×	179 0.6×	210 0.9×	98 0.8×	19 0.3×	18	464

Countries citing papers authored by Helen Stuart

Since Specialization

Citations

This map shows the geographic impact of Helen Stuart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Helen Stuart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Helen Stuart more than expected).

Fields of papers citing papers by Helen Stuart

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Helen Stuart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Helen Stuart. The network helps show where Helen Stuart may publish in the future.

Co-authorship network of co-authors of Helen Stuart

This figure shows the co-authorship network connecting the top 25 collaborators of Helen Stuart. A scholar is included among the top collaborators of Helen Stuart based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Helen Stuart. Helen Stuart is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Stuart, Helen. (2017). Corporate branding and rebranding: an institutional logics perspective. Journal of Product & Brand Management. 27(1). 96–100. 13 indexed citations

Mavondo, Felix, et al.. (2017). Brand champion behaviour: Its role in corporate branding. Journal of Brand Management. 24(6). 575–591. 8 indexed citations

Stuart, Helen. (2016). Managing a Corporate Brand in a Challenging Stakeholder Environment: Charity Branding. International Studies of Management and Organization. 46(4). 228–234. 4 indexed citations

Stuart, Helen. (2013). Positioning the corporate brand as sustainable: Leadership de rigueur. Journal of Brand Management. 20(9). 793–799. 12 indexed citations

Stuart, Helen. (2012). Living the Corporate Rebrand: The Employee Perspective. Corporate Reputation Review. 15(3). 158–168. 14 indexed citations

Stuart, Helen. (2011). An identity‐based approach to the sustainable corporate brand. Corporate Communications An International Journal. 16(2). 139–149. 30 indexed citations

Stuart, Helen & Gayle Kerr. (2009). Marketing to children: The premium effect. Research Bank (Australian Catholic University). 1. 1 indexed citations

Balmer, John M.T., Helen Stuart, & Stephen A. Greyser. (2009). Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century. California Management Review. 51(3). 6–23. 84 indexed citations

Balmer, John M.T., et al.. (2008). Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century. Research Bank (Australian Catholic University). 1. 4 indexed citations

10.

Stuart, Helen. (2006). Corporate Social Responsibility :How to Act and What to Communicate. Research Bank (Australian Catholic University). 1. 1 indexed citations

11.

Stuart, Helen & Colin Jones. (2004). Corporate Branding in Marketspace. Corporate Reputation Review. 7(1). 84–93. 44 indexed citations

12.

Stuart, Helen & Laurent Muzellec. (2004). Corporate makeovers: Can a hyena be rebranded?. Journal of Brand Management. 11(6). 472–482. 96 indexed citations

13.

Stuart, Helen & John M.T. Balmer. (2004). The Changing Identities of British Airways. Research Bank (Australian Catholic University). 1. 1 indexed citations

14.

Stuart, Helen. (2003). CORPORATE REBRANDING: ISSUES AND IMPLICATIONS. Research Bank (Australian Catholic University). 172. 1 indexed citations

15.

Stuart, Helen. (2002). Employee Identification with the Corporate Identity - Issues and Implications. International Studies of Management and Organization. 32(3). 28–44. 41 indexed citations

16.

Hanson, Dallas & Helen Stuart. (2001). Failing the Reputation Management Test: The Case of BHP, the Big Australian. Corporate Reputation Review. 4(2). 128–143. 32 indexed citations

17.

Stuart, Helen. (1999). The Effect of Organizational Structure on Corporate Identity Management. Corporate Reputation Review. 2(2). 151–164. 22 indexed citations

18.

Stuart, Helen. (1999). Towards a definitive model of the corporate identity management process. Corporate Communications An International Journal. 4(4). 200–207. 138 indexed citations

19.

Stuart, Helen & Gayle Kerr. (1999). Marketing communication and corporate identity: are they integrated?. Journal of Marketing Communications. 5(4). 169–179. 25 indexed citations

20.

Stuart, Helen. (1998). Exploring the corporate identity/corporate image interface: An empirical study of accountancy firms. Journal of Communication Management. 2(4). 357–373. 42 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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