Laurent Muzellec
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 14
- Sharing Economy and Platforms 6
- Consumer Market Behavior and Pricing 4
- Consumer Retail Behavior Studies 4
- Strategy and Management top 2%
- Corporate Identity and Reputation 6
- Digital Platforms and Economics 6
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- Customer Service Quality and Loyalty 4
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- Digital Marketing and Social Media 17
- Co-authors
- Mary LambkinSébastien RonteauD. S. JohnsonHelen StuartDaniel TrabucchiTheo LynnTommaso BuganzaDebra Zahay
- Journals
- Industrial Marketing Management (3 papers)International Journal of Retail & Distribution Management (3 papers)Journal of Product & Brand Management (3 papers)
- Partner nations
- IrelandFranceUnited States
In The Last Decade
Laurent Muzellec
36 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 84
- Marketing 713
- Strategy and Management 455
- Information Systems and Management 174
- Organizational Behavior and Human Resource Management 242
- Tourism, Leisure and Hospitality Management 25
Countries citing papers authored by Laurent Muzellec
This map shows the geographic impact of Laurent Muzellec's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laurent Muzellec with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laurent Muzellec more than expected).
Fields of papers citing papers by Laurent Muzellec
This network shows the impact of papers produced by Laurent Muzellec. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Laurent Muzellec. The network helps show where Laurent Muzellec may publish in the future.
Co-authorship network
The 15 scholars most cited alongside Laurent Muzellec, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 5 | |
| 2 | 2022 | 1 | |
| 3 | 2022 | 4 | |
| 4 | 2022 | 22 | |
| 5 | 2021 | 10 | |
| 6 | 2019 | 30 | |
| 7 | 2019 | 42 | |
| 8 | 2017 | 15 | |
| 9 | 2017 | 24 | |
| 10 | 2015 | 21 | |
| 11 | 2015 | 194 | |
| 12 | 2014 | 4 | |
| 13 | 2014 | 101 | |
| 14 | 2013 | 23 | |
| 15 | 2012 | 23 | |
| 16 | 2008 | 26 | |
| 17 | 2008 | 46 | |
| 18 | 2007 | 15 | |
| 19 | 2004 | 96 | |
| 20 | Corporate rebranding-an exploratory review | 2003 | 44 |
About Laurent Muzellec
Laurent Muzellec is a scholar working on Marketing, Strategy and Management and Tourism, Leisure and Hospitality Management, having authored 36 papers that have together received 1.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Corporate Identity and Reputation (6 papers), Digital Platforms and Economics (6 papers), Sharing Economy and Platforms (6 papers), Consumer Market Behavior and Pricing (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (4 papers). The work is most often cited by research in Marketing (713 citations), Strategy and Management (455 citations) and Information Systems and Management (174 citations). Laurent Muzellec has collaborated with scholars based in Ireland, France and United States. Frequent co-authors include Mary Lambkin, Sébastien Ronteau, D. S. Johnson, Helen Stuart, Daniel Trabucchi, Theo Lynn, Tommaso Buganza, Debra Zahay, Barbara Caemmerer and Darach Turley. Their work appears in journals such as Industrial Marketing Management, International Journal of Retail & Distribution Management, Journal of Product & Brand Management, Journal of Advertising Research and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.