Laurent Muzellec
About
Laurent Muzellec is a scholar working on Marketing, Sociology and Political Science and Strategy and Management.
According to data from OpenAlex, Laurent Muzellec has authored 34 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 19 papers in Sociology and Political Science and 16 papers in Strategy and Management. Recurrent topics in Laurent Muzellec’s work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Platforms and Economics (6 papers). Laurent Muzellec is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Platforms and Economics (6 papers). Laurent Muzellec collaborates with scholars based in Ireland, France and Italy. Laurent Muzellec's co-authors include Mary Lambkin, Sébastien Ronteau, Theo Lynn, Daniel Trabucchi and D. S. Johnson and has published in prestigious journals such as Long Range Planning, Industrial Marketing Management and European Journal of Marketing.
In The Last Decade
Fields of papers citing papers by Laurent Muzellec
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Laurent Muzellec. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Laurent Muzellec may publish in the future.
Countries citing papers authored by Laurent Muzellec
Since SpecializationCitations
This map shows the geographic impact of Laurent Muzellec's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laurent Muzellec with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laurent Muzellec more than expected).
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