Heekang Moon

415 total citations
36 papers, 289 citations indexed

About

Heekang Moon is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Museology. According to data from OpenAlex, Heekang Moon has authored 36 papers receiving a total of 289 indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 7 papers in Museology. Recurrent topics in Heekang Moon's work include Consumer Perception and Purchasing Behavior (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (10 papers). Heekang Moon is often cited by papers focused on Consumer Perception and Purchasing Behavior (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (10 papers). Heekang Moon collaborates with scholars based in South Korea. Heekang Moon's co-authors include Hyun‐Hwa Lee, Ho Jung Choo, Hyunsook Kim, Namhee Yoon, Chorong Youn, Ji Eun Park, Yoon-Jung Lee, Eunsoo Baek, Hye Sun Park and Eun-Young Chang and has published in prestigious journals such as International Journal of Human-Computer Interaction, Journal of Fashion Marketing and Management and Journal of Research in Interactive Marketing.

In The Last Decade

Heekang Moon

24 papers receiving 243 citations

Peers

Heekang Moon
Comparison fields: 5 of 52
  • Marketing 235
  • Sociology and Political Science 98
  • Organizational Behavior and Human Resource Management 98
  • Information Systems and Management 35
  • Social Psychology 32
Replace Allen D. Schaefer with:
Allen D. Schaefer United States
Hira Cho United States
Hyunsook Kim South Korea
Ling Jiang Canada
Aniruddha Pangarkar United States
Markus Wohlfeil Ireland
Yossi Gavish Israel
Suzane Strehlau Brazil
Peter Weinberg Germany
Srikant Manchiraju United States
Allen D. Schaefer United States View profile →
Citations per field, relative to Heekang Moon
Heekang Moon · 1×
Citations per year, relative to Heekang Moon
Heekang Moon · 1×

Countries citing papers authored by Heekang Moon

Since Specialization
Citations

This map shows the geographic impact of Heekang Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heekang Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heekang Moon more than expected).

Fields of papers citing papers by Heekang Moon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heekang Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heekang Moon. The network helps show where Heekang Moon may publish in the future.

Co-authorship network of co-authors of Heekang Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Heekang Moon. A scholar is included among the top collaborators of Heekang Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heekang Moon. Heekang Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 8
3 0
4 18
5
An Exploratory Study on Attributes of a Virtual Store
0
6 1
7 8
8 2
9 4
10
Perceptions of Multicultural Family Life Culture and Multicultural Efficacy of Middle School Students in Daejeon
1
11
Consumer Responses to Retailer's Location-based Mobile Shopping Service : Focusing on PAD Emotional State Model and Information Relevance
7
12 130
13
Design of a Professional Development Program for Fashion Designers in Fashion Enterprise
0
14 2
15 0
16
Research Trends in Clothing and Textiles Education
1
17
Brand Relationship Quality of Brand Loyal Fashion Consumers and Their Loyalty Orientation
0
18
The Effects of Clothing Consumption Values on Ambivalent Clothing Consuming Behavior
11
19
The Effects of Perceived Experiential Marketing Activity on Consumers' Attitude toward Apparel Brands
10
20
Composite Loyalty Orientation of Store and Brand Choice of Department Store Fashion Consumers
1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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