Ling Jiang

442 total citations
13 papers, 286 citations indexed

About

Ling Jiang is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Ling Jiang has authored 13 papers receiving a total of 286 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Ling Jiang's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Ling Jiang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Ling Jiang collaborates with scholars based in Canada, China and United States. Ling Jiang's co-authors include Juan Shan, Annie Peng Cui, Véronique Cova, Huachao Gao, Linda Hui Shi, Yan Wang and William Wei and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Marketing Review.

In The Last Decade

Ling Jiang

11 papers receiving 267 citations

Peers

Ling Jiang

MARKE

SPS

OBHRM

SP

CN

Fengyan Cai China

Yossi Gavish Israel

Sara Loughran Dommer United States

Hsuan‐Hsuan Ku Taiwan

Ruochen Jiang China

Hyun Hee Park South Korea

Huachao Gao Canada

Marc Linzmajer Switzerland

Luisa M. Martinez Portugal

Nathalie Fleck France

Fengyan Cai China

Ling Jiang

190 ×0.8

MARKE

177 ×1.3

SPS

63 ×1.2

OBHRM

48 ×1.1

SP

15 ×0.6

CN

Citations per year, relative to Ling Jiang Ling Jiang (= 1×) peers Fengyan Cai

Countries citing papers authored by Ling Jiang

Since Specialization

Citations

This map shows the geographic impact of Ling Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ling Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ling Jiang more than expected).

Fields of papers citing papers by Ling Jiang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ling Jiang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ling Jiang. The network helps show where Ling Jiang may publish in the future.

Co-authorship network of co-authors of Ling Jiang

This figure shows the co-authorship network connecting the top 25 collaborators of Ling Jiang. A scholar is included among the top collaborators of Ling Jiang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ling Jiang. Ling Jiang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

1.

Jiang, Ling, Juan Shan, & Annie Peng Cui. (2025). Cause-related marketing of luxury brands: does the global versus local scope matter?. Journal of Product & Brand Management. 35(1). 45–58.

2.

Jiang, Ling, et al.. (2025). Bridging old and new: a comparison of the perceived value of firsthand and secondhand luxury among Millennials and Gen Z. Journal of Product & Brand Management. 35(3). 358–373.

3.

Jiang, Ling, Annie Peng Cui, & Juan Shan. (2023). The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?. European Journal of Marketing. 57(8). 1996–2020. 13 indexed citations

4.

Jiang, Ling, Annie Peng Cui, & Juan Shan. (2021). Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?. International Marketing Review. 39(2). 309–334. 12 indexed citations

5.

Shan, Juan, Ling Jiang, & Annie Peng Cui. (2021). A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption. Journal of Business Research. 134. 59–69. 37 indexed citations

6.

Shan, Juan, et al.. (2021). How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: A moderated mediation model. International Journal of Consumer Studies. 46(3). 818–830. 40 indexed citations

7.

Jiang, Ling, Huachao Gao, & Linda Hui Shi. (2021). The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA. Journal of Marketing Management. 37(15-16). 1459–1489. 32 indexed citations

8.

Jiang, Ling & Juan Shan. (2018). Heterogeneity of luxury value perception: a generational comparison in China. International Marketing Review. 35(3). 458–474. 36 indexed citations

9.

Jiang, Ling. (2016). Call for Copy- The Culture of Counterfeit in China. 3 indexed citations

10.

Jiang, Ling & Juan Shan. (2016). Genuine brands or high quality counterfeits: An investigation of luxury consumption in China. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. 35(2). 183–197. 17 indexed citations

11.

Jiang, Ling & Juan Shan. (2016). Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption. Psychological Reports. 119(1). 181–199. 35 indexed citations

12.

Shan, Juan, Ling Jiang, & William Wei. (2016). Who is the real fan for luxury? Generational differences in China. Social Behavior and Personality An International Journal. 44(6). 953–963. 9 indexed citations

13.

Jiang, Ling & Véronique Cova. (2012). Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China. International Journal of Marketing Studies. 4(6). 52 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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