Hyun‐Hwa Lee
- Marketing top 0.5%
- Consumer Retail Behavior Studies 24
- Consumer Behavior in Brand Consumption and Identification 22
- Consumer Perception and Purchasing Behavior 21
- Environmental Sustainability in Business 7
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour 15
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- Customer Service Quality and Loyalty 17
- Human-Computer Interaction top 2%
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- Digital Marketing and Social Media 14
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- Eating Disorders and Behaviors 9
Hyun‐Hwa Lee
78 papers receiving 1.7k citations
Peers
Comparison fields: 5 of 122
- Marketing 1.1k
- Information Systems and Management 565
- Organizational Behavior and Human Resource Management 421
- Human-Computer Interaction 171
- Sociology and Political Science 819
Countries citing papers authored by Hyun‐Hwa Lee
This map shows the geographic impact of Hyun‐Hwa Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyun‐Hwa Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyun‐Hwa Lee more than expected).
Fields of papers citing papers by Hyun‐Hwa Lee
This network shows the impact of papers produced by Hyun‐Hwa Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyun‐Hwa Lee. The network helps show where Hyun‐Hwa Lee may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Hyun‐Hwa Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 6 | |
| 2 | 2020 | 1 | |
| 3 | 2018 | 1 | |
| 4 | 2017 | 0 | |
| 5 | A Study on Consumer Perception of Image Dimensions in Modernized Hanbok - Focusing on Consumers in Twenties - | 2016 | 1 |
| 6 | Shopping for Oneself | 2016 | 0 |
| 7 | Investigating Consumer Attitudes and Purchase Intentions to Fashion Brands’ Extended Retail Format -Focusing on Lifestyle Shop- | 2015 | 5 |
| 8 | 2013 | 1 | |
| 9 | An Exploratory Study on Attributes of a Virtual Store | 2013 | 0 |
| 10 | 2012 | 7 | |
| 11 | 2010 | 89 | |
| 12 | A Study on Chatter Stability of High Speed Spindle | 2010 | 3 |
| 13 | Questionnaire Study for Commercialization of Souvenir T-shirts | 2009 | 2 |
| 14 | Different of Total Phenolics and Flavonoids, Radical Scavenging Activities and Nitrite Scavenging Effects of Momordica charantia L. According to Cultivars | 2009 | 39 |
| 15 | 2008 | 40 | |
| 16 | Average Score-to-Allotted Point Ratio Analysis of Each Assessment Item of Green Apartment Complex Certification System | 2008 | 1 |
| 17 | Effects of Dandelion (Taraxacum coreanum) Extracts on the Mouse Liver with Acute Toxicated by Mercury Chloride | 2008 | 1 |
| 18 | Injection-Acupuncture Combined by Conventional Treatment in Canine Demodicosis : Case Report | 2007 | 0 |
| 19 | Utilizing Geographic Information System for Analyzing Land Use Suitability in a Urban Area - A Case Study of Kumi City - | 2001 | 0 |
| 20 | Esterase isozyme patterns in developing plant regeneration from calli of Citrus junos Sieb. | 1999 | 1 |
About Hyun‐Hwa Lee
Hyun‐Hwa Lee is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 101 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (24 papers), Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Perception and Purchasing Behavior (21 papers), Customer Service Quality and Loyalty (17 papers), Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (14 papers), Eating Disorders and Behaviors (9 papers) and Environmental Sustainability in Business (7 papers). The work is most often cited by research in Marketing (1.1k citations), Information Systems and Management (565 citations) and Organizational Behavior and Human Resource Management (421 citations). Hyun‐Hwa Lee has collaborated with scholars based in South Korea and United States. Frequent co-authors include Jihyun Kim, Ann Marie Fiore, Yoon Jin, Minsun Lee, Eun-Young Chang, Heekang Moon, Mary Lynn Damhorst, Seung‐Eun Lee, Chun‐Sung Kim and Ui‐Jeen Yu. Their work appears in journals such as Computers in Human Behavior, Planta and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.