Hira Cho

497 total citations
9 papers, 344 citations indexed

About

Hira Cho is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Hira Cho has authored 9 papers receiving a total of 344 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. Recurrent topics in Hira Cho's work include Consumer Retail Behavior Studies (6 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Hira Cho is often cited by papers focused on Consumer Retail Behavior Studies (6 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Hira Cho collaborates with scholars based in United States, South Korea and Taiwan. Hira Cho's co-authors include Susan S. Fiorito, Huiju Park, Charles F. Hofacker, Yun Wang, Byoungho Jin and Hyeon Jeong Cho and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.

In The Last Decade

Hira Cho

9 papers receiving 314 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hira Cho United States	6	232	173	123	120	31	9	344
He Jia China	6	195 0.8×	215 1.2×	67 0.5×	68 0.6×	23 0.7×	12	322
Tim Böttger Switzerland	5	229 1.0×	191 1.1×	73 0.6×	63 0.5×	23 0.7×	8	345
Jewon Lyu United States	11	173 0.7×	178 1.0×	55 0.4×	113 0.9×	16 0.5×	24	303
Evmorfia Argyriou United Kingdom	4	171 0.7×	203 1.2×	94 0.8×	69 0.6×	12 0.4×	5	292
Sara Hanson United States	7	144 0.6×	190 1.1×	67 0.5×	49 0.4×	23 0.7×	14	274
Alastair Tombs Australia	10	238 1.0×	178 1.0×	212 1.7×	33 0.3×	40 1.3×	28	389
Lélis Balestrin Espartel Brazil	8	138 0.6×	120 0.7×	60 0.5×	86 0.7×	16 0.5×	33	255
Sandra Praxmarer Germany	7	154 0.7×	133 0.8×	103 0.8×	43 0.4×	36 1.2×	25	307
Steve Dix Australia	9	215 0.9×	188 1.1×	35 0.3×	40 0.3×	16 0.5×	19	323
Vessélina Tossan France	6	139 0.6×	243 1.4×	87 0.7×	114 0.9×	16 0.5×	14	307

Countries citing papers authored by Hira Cho

Since Specialization

Citations

This map shows the geographic impact of Hira Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hira Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hira Cho more than expected).

Fields of papers citing papers by Hira Cho

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hira Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hira Cho. The network helps show where Hira Cho may publish in the future.

Co-authorship network of co-authors of Hira Cho

This figure shows the co-authorship network connecting the top 25 collaborators of Hira Cho. A scholar is included among the top collaborators of Hira Cho based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hira Cho. Hira Cho is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

9 of 9 papers shown

1.

Cho, Hira, et al.. (2023). Why do consumers leave fast fashion stores? Role of shoppers' confusion. Journal of Fashion Marketing and Management. 28(1). 186–207. 4 indexed citations

2.

Jin, Byoungho, et al.. (2016). US consumers’ subjective hand, sensibility, and preference for textile products made of bast fiber. Journal of the Textile Institute. 107(12). 1554–1564. 1 indexed citations

3.

Park, Huiju & Hira Cho. (2012). Social network online communities: information sources for apparel shopping. Journal of Consumer Marketing. 29(6). 400–411. 101 indexed citations

4.

Cho, Hyeon Jeong, Byoungho Jin, & Hira Cho. (2010). An Examination of Regional Differences in China by Socio-Cultural Factors. International Journal of Market Research. 52(5). 613–633. 10 indexed citations

5.

Cho, Hira & Susan S. Fiorito. (2010). Self-Service Technology in Retailing. The Case of Retail Kiosks. SHILAP Revista de lepidopterología. 43–55. 20 indexed citations

6.

Cho, Hira & Yun Wang. (2010). Cultural comparison for the acceptance of online apparel customization. Journal of Consumer Marketing. 27(6). 550–557. 14 indexed citations

7.

Cho, Hira & Susan S. Fiorito. (2009). Acceptance of online customization for apparel shopping. International Journal of Retail & Distribution Management. 37(5). 389–407. 85 indexed citations

8.

Cho, Hira. (2007). Consumer Acceptance of Online Customization for Apparel. 3 indexed citations

9.

Fiorito, Susan S., et al.. (2007). Effects of design factors on store image and expectation of merchandise quality in web-based stores. Journal of Retailing and Consumer Services. 15(4). 237–249. 106 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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