Namhee Yoon
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Perception and Purchasing Behavior
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- Customer Service Quality and Loyalty
Papers in
- Marketing 23
- Consumer Perception and Purchasing Behavior 13
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Retail Behavior Studies 9
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- Digital Marketing and Social Media 11
- Co-authors
- Ho Jung Choo (8 shared papers)Hyunsook Kim (4 shared papers)Ha Kyung Lee (11 shared papers)Heekang Moon (2 shared papers)Dooyoung Choi (5 shared papers)Eun Young Kim (1 shared paper)Mi‐Young Choi (2 shared papers)Yoon-Jung Lee (3 shared papers)
- Journals
- Journal of Global Fashion Marketing (2 papers)Fashion and Textiles (2 papers)Journal of Fashion Marketing and Management (2 papers)Journal of the Korean Society of Clothing and Textiles (13 papers)Journal of Consumer Behaviour (1 paper)
- Partner nations
- South KoreaUnited StatesGhana
In The Last Decade
Namhee Yoon
22 papers receiving 353 citations
Peers
Comparison fields: 5 of 60
- Marketing 282
- Organizational Behavior and Human Resource Management 88
- Museology 28
- Information Systems and Management 44
- Human-Computer Interaction 17
Countries citing papers authored by Namhee Yoon
This map shows the geographic impact of Namhee Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Namhee Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Namhee Yoon more than expected).
Fields of papers citing papers by Namhee Yoon
This network shows the impact of papers produced by Namhee Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Namhee Yoon. The network helps show where Namhee Yoon may publish in the future.
Co-authors
The 12 scholars most cited alongside Namhee Yoon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 133 | |
| 2 | 2013 | 82 | |
| 3 | 2021 | 60 | |
| 4 | 2020 | 30 | |
| 5 | 2023 | 11 | |
| 6 | 2022 | 10 | |
| 7 | 2024 | 10 | |
| 8 | 2011 | 8 | |
| 9 | 2014 | 7 | |
| 10 | 2010 | 4 | |
| 11 | 2020 | 4 | |
| 12 | 2025 | 3 | |
| 13 | 2009 | 3 | |
| 14 | 2016 | 2 | |
| 15 | 2024 | 2 | |
| 16 | 2021 | 2 | |
| 17 | 2023 | 2 | |
| 18 | 2022 | 2 | |
| 19 | 2018 | 2 | |
| 20 | 2009 | 1 |
About Namhee Yoon
Namhee Yoon is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Organizational Behavior and Human Resource Management and Cultural Studies, having authored 37 papers that have together received 387 indexed citations. Recurring topics across this work include Consumer Perception and Purchasing Behavior (13 papers), Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (9 papers), Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (6 papers), Virtual Reality Applications and Impacts (4 papers) and Diverse Topics in Contemporary Research (4 papers). The work is most often cited by research in Marketing (282 citations), Organizational Behavior and Human Resource Management (88 citations), Museology (28 citations), Information Systems and Management (44 citations) and Human-Computer Interaction (17 citations). Namhee Yoon has collaborated with scholars based in South Korea, United States and Ghana. Frequent co-authors include Ho Jung Choo, Hyunsook Kim, Ha Kyung Lee, Heekang Moon, Dooyoung Choi, Eun Young Kim, Mi‐Young Choi, Yoon-Jung Lee, Do Yeon Kim and Eun Young Kim. Their work appears in journals such as Journal of Global Fashion Marketing, Fashion and Textiles, Journal of Fashion Marketing and Management, Journal of the Korean Society of Clothing and Textiles and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.