445 total citations 20 papers, 288 citations indexed
About
Markus Wohlfeil is a scholar working on Marketing, Sociology and Political Science and Gender Studies.
According to data from OpenAlex, Markus Wohlfeil has authored 20 papers receiving a total of 288 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Gender Studies. Recurrent topics in Markus Wohlfeil's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Media, Gender, and Advertising (7 papers) and Digital Marketing and Social Media (6 papers). Markus Wohlfeil is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Media, Gender, and Advertising (7 papers) and Digital Marketing and Social Media (6 papers). Markus Wohlfeil collaborates with scholars based in Ireland, United States and United Kingdom. Markus Wohlfeil's co-authors include Susan Whelan, Wided Batat, Anthony Patterson and Stephen Jay Gould and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Marketing Management.
In The Last Decade
Markus Wohlfeil
18 papers
receiving
256 citations
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
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Countries citing papers authored by Markus Wohlfeil
Since
Specialization
Citations
This map shows the geographic impact of Markus Wohlfeil's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Markus Wohlfeil with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Markus Wohlfeil more than expected).
This network shows the impact of papers produced by Markus Wohlfeil. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Markus Wohlfeil. The network helps show where Markus Wohlfeil may publish in the future.
Co-authorship network of co-authors of Markus Wohlfeil
This figure shows the co-authorship network connecting the top 25 collaborators of Markus Wohlfeil.
A scholar is included among the top collaborators of Markus Wohlfeil based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Markus Wohlfeil. Markus Wohlfeil is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Wohlfeil, Markus, et al.. (2013). PILED HIGHER AND DEEPER : "THE PHD COMICS" AS A CO-CREATIVE CONSUMPTION EXPERIENCE?. UEA Digital Repository (University of East Anglia).1 indexed citations
6.
Wohlfeil, Markus & Susan Whelan. (2011). The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach. DMU Open Research Archive (De Montfort University). 9. 290–296.1 indexed citations
Batat, Wided & Markus Wohlfeil. (2008). Getting Lost "Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach. Advances in consumer research. 36. 372–377.25 indexed citations
9.
Wohlfeil, Markus & Susan Whelan. (2008). Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice.'. UEA Digital Repository (University of East Anglia). 8. 137–143.7 indexed citations
Wohlfeil, Markus & Susan Whelan. (2007). Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the.1 indexed citations
12.
Wohlfeil, Markus & Susan Whelan. (2007). How Jena Malone ‘Saved!’ Me: An Introspective Study on a Consumer’s Fan Relationship with a Movie Actress. UEA Digital Repository (University of East Anglia).2 indexed citations
13.
Wohlfeil, Markus & Susan Whelan. (2006). Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement. DMU Open Research Archive (De Montfort University). 7. 125–131.8 indexed citations
Wohlfeil, Markus & Susan Whelan. (2006). Confessions of a Movie-Fan: Introspection into the Experiential Consumption of ‘Pride & Prejudice’. UEA Digital Repository (University of East Anglia).3 indexed citations
17.
Wohlfeil, Markus & Susan Whelan. (2005). Event-Marketing: When Brands Become "Real-Lived" Experiences. UEA Digital Repository (University of East Anglia).8 indexed citations
18.
Wohlfeil, Markus. (2005). When Brands Become 'Real-Lived' Experiences: Consumer Motivations to Participate in Event-Marketing Strategies.1 indexed citations
Wohlfeil, Markus & Susan Whelan. (2004). Investigating Consumer Motivations to Participate in Marketing-Events.4 indexed citations
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