Eunsoo Baek

877 total citations · 1 hit paper
32 papers, 601 citations indexed

About

Eunsoo Baek is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Eunsoo Baek has authored 32 papers receiving a total of 601 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Eunsoo Baek's work include Consumer Retail Behavior Studies (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Digital Marketing and Social Media (7 papers). Eunsoo Baek is often cited by papers focused on Consumer Retail Behavior Studies (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Digital Marketing and Social Media (7 papers). Eunsoo Baek collaborates with scholars based in South Korea, Hong Kong and United States. Eunsoo Baek's co-authors include Ho Jung Choo, Seung Hwan Lee, Xiaoyong Wei, Ha Kyung Lee, Hee Jung Lee, Seojin Stacey Lee, Hyunjoo Oh, So–Yeon Yoon, Hee Jin Hur and Hye‐Sun Shin and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Retailing and Consumer Services.

In The Last Decade

Eunsoo Baek

25 papers receiving 557 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Let virtual creatures stay virtual: tactics to increase trust in virtual influencers

2023 47 citations Eunsoo Baek et al. Journal of Research in Interactive Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Eunsoo Baek South Korea	13	416	231	95	94	80	32	601
Seth Ketron United States	14	394 0.9×	257 1.1×	142 1.5×	102 1.1×	72 0.9×	41	727
Helen McCormick United Kingdom	14	502 1.2×	395 1.7×	51 0.5×	188 2.0×	91 1.1×	23	759
Virginia Vannucci Italy	11	362 0.9×	276 1.2×	102 1.1×	169 1.8×	89 1.1×	17	690
Hyojin Lee United States	8	369 0.9×	210 0.9×	189 2.0×	51 0.5×	160 2.0×	15	636
Liubov Skavronskaya Australia	9	154 0.4×	420 1.8×	115 1.2×	35 0.4×	45 0.6×	10	660
Jamye Foster United States	9	280 0.7×	159 0.7×	49 0.5×	90 1.0×	92 1.1×	14	444
Paco Underhill	5	354 0.9×	138 0.6×	54 0.6×	35 0.4×	84 1.1×	6	623
Jennifer Brannon Barhorst United States	8	280 0.7×	341 1.5×	84 0.9×	215 2.3×	38 0.5×	12	688
Martin Yongho Hyun South Korea	7	184 0.4×	300 1.3×	52 0.5×	120 1.3×	60 0.8×	13	492
Andrea Webb Luangrath United States	8	215 0.5×	184 0.8×	61 0.6×	47 0.5×	36 0.5×	12	434

Countries citing papers authored by Eunsoo Baek

Since Specialization

Citations

This map shows the geographic impact of Eunsoo Baek's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunsoo Baek with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunsoo Baek more than expected).

Fields of papers citing papers by Eunsoo Baek

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunsoo Baek. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunsoo Baek. The network helps show where Eunsoo Baek may publish in the future.

Co-authorship network of co-authors of Eunsoo Baek

This figure shows the co-authorship network connecting the top 25 collaborators of Eunsoo Baek. A scholar is included among the top collaborators of Eunsoo Baek based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eunsoo Baek. Eunsoo Baek is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Baek, Eunsoo, et al.. (2025). An Exploratory Study of Vietnamese Consumers for Live Commerce Using U&G Theory. The Korean Society of Costume. 75(1). 32–47.

Lo, Chris K.Y., et al.. (2025). From Humanoid to Virtual Humans: A Systematic Literature Review of Avatar Marketing. International Journal of Human-Computer Interaction. 41(20). 12602–12621.

Kim, Changju, et al.. (2024). Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms. Asia Pacific Management Review. 30(1). 100335–100335. 1 indexed citations

Baek, Eunsoo, et al.. (2024). Different Types of Product Presentation in Online Fashion Retailing. Journal of the Korean Society of Clothing and Textiles. 48(5). 855–865.

Lee, Kyu‐Hye, et al.. (2024). Fashion field needs human: Human vs. AI-generated fashion information. 1 indexed citations

Baek, Eunsoo, et al.. (2023). Understanding the relationship between the material self, belief in brand essence and luxury fashion rental. Journal of Fashion Marketing and Management. 29(1). 1–19.

Baek, Eunsoo, et al.. (2023). Let virtual creatures stay virtual: tactics to increase trust in virtual influencers. Journal of Research in Interactive Marketing. 18(1). 91–108. 47 indexed citations breakdown →

Baek, Eunsoo, et al.. (2023). Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products. Journal of Retailing and Consumer Services. 74. 103435–103435. 15 indexed citations

Baek, Eunsoo, et al.. (2022). Defining digital fashion: Reshaping the field via a systematic review. Computers in Human Behavior. 137. 107407–107407. 38 indexed citations

10.

Choo, Ho Jung, et al.. (2022). 베트남 MZ세대의 다차원적 소비가치에 대한 연구. Journal of the Korean Society of Clothing and Textiles. 46(5). 848–867. 3 indexed citations

11.

Baek, Eunsoo, et al.. (2021). More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing. Journal of Retailing and Consumer Services. 60. 102504–102504. 11 indexed citations

12.

Baek, Eunsoo, et al.. (2020). Diverse values of fashion rental service and contamination concern of consumers. Journal of Business Research. 123. 165–175. 82 indexed citations

13.

Baek, Eunsoo, Ha Kyung Lee, & Ho Jung Choo. (2019). Cross-border online shopping experiences of Chinese shoppers. Asia Pacific Journal of Marketing and Logistics. 32(2). 366–385. 34 indexed citations

14.

Baek, Eunsoo, et al.. (2018). Store design : visual complexity and consumer responses. PolyU Institutional Research Archive (Hong Kong Polytechnic University). 12(2). 105–118. 35 indexed citations

15.

Baek, Eunsoo, Ho Jung Choo, & Seung Hwan Lee. (2018). Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions. Journal of Business Research. 88. 91–101. 55 indexed citations

16.

Baek, Eunsoo, et al.. (2017). The Effect of Self-Presentation and Self-Expression attitude on Selfie Behavior in SNS. Fashion & Textile Research Journal. 19(6). 701–711. 9 indexed citations

17.

Oh, Hyunjoo, Chris Janiszewski, Eunsoo Baek, Ho Jung Choo, & So–Yeon Yoon. (2016). The Effect of Processing Modes and Lighting Types on Shoppers’ Engagement in a Store. ACR North American Advances. 570–571. 3 indexed citations

18.

Baek, Eunsoo & Ho Jung Choo. (2015). Effects of Peer Consumption on Hedonic Purchase Decisions. Social Behavior and Personality An International Journal. 43(7). 1085–1099. 5 indexed citations

19.

Choo, Ho Jung, et al.. (2015). Human Ecology Research (2000-2013) on Sustainable Consumption of Natural Resources. Family and environment research. 53(1). 93–106. 1 indexed citations

20.

Moon, Heekang, Ho Jung Choo, Hye Sun Park, & Eunsoo Baek. (2013). The Roles of Benefit and Risk Perception in Ethical Fashion Consumption. Journal of the Korean Society of Clothing and Textiles. 37(2). 159–173. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact