Eunsoo Baek
- Marketing top 2%
- Sociology and Political Science top 10%
- Social Psychology top 10%
- Information Systems and Management top 5%
- Organizational Behavior and Human Resource Management top 10%
- Co-authors
- Ho Jung ChooSeung Hwan LeeXiaoyong WeiHa Kyung LeeHee Jung LeeSeojin Stacey LeeHyunjoo OhSo–Yeon Yoon
- Topics
- Consumer Retail Behavior Studies (16 papers)Consumer Behavior in Brand Consumption and Identification (16 papers)Digital Marketing and Social Media (7 papers)
- Journals
- Journal of Business ResearchComputers in Human BehaviorJournal of Retailing and Consumer Services
- Partner nations
- South KoreaHong KongUnited States
In The Last Decade
Eunsoo Baek
25 papers receiving 557 citations
Hit Papers
Peers
Comparison fields: 5 of 63
- Marketing 416
- Sociology and Political Science 231
- Social Psychology 95
- Information Systems and Management 94
- Organizational Behavior and Human Resource Management 80
Countries citing papers authored by Eunsoo Baek
This map shows the geographic impact of Eunsoo Baek's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunsoo Baek with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunsoo Baek more than expected).
Fields of papers citing papers by Eunsoo Baek
This network shows the impact of papers produced by Eunsoo Baek. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunsoo Baek. The network helps show where Eunsoo Baek may publish in the future.
Co-authorship network of co-authors of Eunsoo Baek
This figure shows the co-authorship network connecting the top 25 collaborators of Eunsoo Baek. A scholar is included among the top collaborators of Eunsoo Baek based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eunsoo Baek. Eunsoo Baek is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 0 | |
| 5 | 1 | |
| 6 | 0 | |
| 7 | Let virtual creatures stay virtual: tactics to increase trust in virtual influencersbreakdown → | 47 |
| 8 | 15 | |
| 9 | 38 | |
| 10 | 3 | |
| 11 | 11 | |
| 12 | 82 | |
| 13 | 34 | |
| 14 | Store design : visual complexity and consumer responses | 35 |
| 15 | 55 | |
| 16 | 9 | |
| 17 | The Effect of Processing Modes and Lighting Types on Shoppers’ Engagement in a Store | 3 |
| 18 | 5 | |
| 19 | 1 | |
| 20 | 8 |
About Eunsoo Baek
Eunsoo Baek is a scholar working on Marketing, Museology and Business and International Management, having authored 32 papers that have together received 601 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Digital Marketing and Social Media (7 papers). The work is most often cited by research in Marketing (416 citations), Human-Computer Interaction (79 citations) and Information Systems and Management (94 citations). Eunsoo Baek has collaborated with scholars based in South Korea, Hong Kong and United States. Frequent co-authors include Ho Jung Choo, Seung Hwan Lee, Xiaoyong Wei, Ha Kyung Lee, Hee Jung Lee, Seojin Stacey Lee, Hyunjoo Oh, So–Yeon Yoon, Hee Jin Hur and Hye‐Sun Shin. Their work appears in journals such as Journal of Business Research, Computers in Human Behavior and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.