Gordon E. Greenley

5.4k total citations · 2 hit papers
73 papers, 3.8k citations indexed

About

Gordon E. Greenley is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Management of Technology and Innovation. According to data from OpenAlex, Gordon E. Greenley has authored 73 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 39 papers in Strategy and Management, 31 papers in Organizational Behavior and Human Resource Management and 22 papers in Management of Technology and Innovation. Recurrent topics in Gordon E. Greenley's work include Management and Marketing Education (18 papers), Customer Service Quality and Loyalty (18 papers) and Innovation and Knowledge Management (18 papers). Gordon E. Greenley is often cited by papers focused on Management and Marketing Education (18 papers), Customer Service Quality and Loyalty (18 papers) and Innovation and Knowledge Management (18 papers). Gordon E. Greenley collaborates with scholars based in United Kingdom, United States and Australia. Gordon E. Greenley's co-authors include Gordon R. Foxall, Graham Hooley, John Fahy, John W. Cadogan, Mehmet Oktemgil, Ian Lings, John M. Rudd, Ian Combe, Amanda J. Broderick and Barry L. Bayus and has published in prestigious journals such as Strategic Management Journal, European Journal of Operational Research and Journal of Business Research.

In The Last Decade

Gordon E. Greenley

71 papers receiving 3.2k citations

Hit Papers

Market Orientation and Company Performance: Empirical Evi... 1995 2026 2005 2015 1995 2003 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Market Orientation and Company Performance: Empirical Evidence From UK Companies
    1995 592 citations Gordon E. Greenley profile →
  2. The performance impact of marketing resources
    2003 500 citations Graham Hooley, Gordon E. Greenley et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Gordon E. Greenley United Kingdom 28 2.3k 1.6k 1.1k 589 537 73 3.8k
Graham Hooley United Kingdom 28 2.1k 0.9× 1.3k 0.8× 1.1k 1.0× 433 0.7× 564 1.1× 84 3.6k
Robin Wensley United Kingdom 22 2.4k 1.1× 1.5k 0.9× 1.2k 1.0× 696 1.2× 531 1.0× 60 4.3k
Bernard L. Simonin United States 18 3.4k 1.5× 1.2k 0.7× 1.5k 1.3× 696 1.2× 1.2k 2.2× 29 5.4k
John Fahy Ireland 25 2.1k 0.9× 1.2k 0.7× 1.2k 1.1× 408 0.7× 1.4k 2.6× 43 4.3k
Satish Jayachandran United States 18 2.5k 1.1× 1.8k 1.1× 1.6k 1.4× 546 0.9× 847 1.6× 20 4.6k
Tasadduq A. Shervani United States 16 2.2k 1.0× 2.3k 1.4× 1.8k 1.6× 418 0.7× 784 1.5× 19 5.0k
Chekitan S. Dev United States 26 1.5k 0.7× 1.3k 0.8× 1.2k 1.1× 267 0.5× 1.1k 2.1× 83 3.5k
Ahmet H. Kirca United States 16 1.9k 0.8× 1.0k 0.6× 756 0.7× 503 0.9× 464 0.9× 27 3.1k
Bryan A. Lukas Australia 23 1.4k 0.6× 951 0.6× 1.3k 1.1× 414 0.7× 821 1.5× 41 3.1k
Patriya Tansuhaj United States 22 1.4k 0.6× 789 0.5× 964 0.9× 400 0.7× 536 1.0× 52 2.8k

Countries citing papers authored by Gordon E. Greenley

Since Specialization
Citations

This map shows the geographic impact of Gordon E. Greenley's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gordon E. Greenley with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gordon E. Greenley more than expected).

Fields of papers citing papers by Gordon E. Greenley

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gordon E. Greenley. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gordon E. Greenley. The network helps show where Gordon E. Greenley may publish in the future.

Co-authorship network of co-authors of Gordon E. Greenley

This figure shows the co-authorship network connecting the top 25 collaborators of Gordon E. Greenley. A scholar is included among the top collaborators of Gordon E. Greenley based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gordon E. Greenley. Gordon E. Greenley is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Combe, Ian, John M. Rudd, Peter S. H. Leeflang, & Gordon E. Greenley. (2012). Antecedents to strategic flexibility. European Journal of Marketing. 46(10). 1320–1339. 74 indexed citations
2.
Greenley, Gordon E. & Nick Lee. (2008). From the incoming Editors. European Journal of Marketing. 42(1/2). 1 indexed citations
3.
Broderick, Amanda J., Gordon E. Greenley, & Rene Dentiste Mueller. (2007). The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation. Journal of International Business Studies. 38(5). 746–763. 34 indexed citations
4.
Broderick, Amanda J., Rene Dentiste Mueller, & Gordon E. Greenley. (2006). Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation. The International Review of Retail Distribution and Consumer Research. 16(5). 533–557. 3 indexed citations
5.
Douglas, Susan P., et al.. (2002). Measuring Marketing Capabilities: a Cross-national Study. Aston Publications Explorer (Aston University). 7 indexed citations
6.
Greenley, Gordon E., et al.. (2001). Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle?. Aston Publications Explorer (Aston University). 1 indexed citations
7.
Foxall, Gordon R. & Gordon E. Greenley. (2000). Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model. Service Industries Journal. 20(2). 39–63. 44 indexed citations
8.
Greenley, Gordon E. & Gordon R. Foxall. (1998). External moderation of associations among stakeholder orientations and company performance. International Journal of Research in Marketing. 15(1). 51–69. 156 indexed citations
9.
Oktemgil, Mehmet & Gordon E. Greenley. (1997). Consequences of high and low adaptive capability in UK companies. European Journal of Marketing. 31(7). 445–466. 117 indexed citations
10.
Greenley, Gordon E. & Mehmet Oktemgil. (1997). An Investigation of Modulator Effects on Alignment Skill. Journal of Business Research. 39(2). 93–105. 10 indexed citations
11.
Greenley, Gordon E. & Gordon R. Foxall. (1996). Consumer and nonconsumer stakeholder orientation in U.K. companies. Journal of Business Research. 35(2). 105–116. 78 indexed citations
12.
Greenley, Gordon E.. (1995). FORMS OF MARKET ORIENTATION IN UK COMPANIES. Journal of Management Studies. 32(1). 47–66. 209 indexed citations
13.
Greenley, Gordon E.. (1994). Strategic planning and company performance: An appraisal of the empirical evidence. Scandinavian Journal of Management. 10(4). 383–396. 68 indexed citations
14.
Greenley, Gordon E.. (1989). The logic of strategic marketing planning: A comment. Journal of Marketing Management. 5(2). 231–234. 10 indexed citations
15.
Greenley, Gordon E.. (1988). MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]. Journal of Management Studies. 25(6). 575–601. 16 indexed citations
16.
Greenley, Gordon E., et al.. (1986). Marketing Orientation in the Service of Incoming Tourism. European Journal of Marketing. 20(7). 64–73. 16 indexed citations
17.
Greenley, Gordon E.. (1986). The Interface of Strategic and Marketing Plans. Journal of General Management. 12(1). 54–62. 4 indexed citations
18.
Greenley, Gordon E.. (1985). An investigation of company product decision making. Omega. 13(3). 175–180. 8 indexed citations
19.
Greenley, Gordon E.. (1983). Effectiveness in marketing planning. Strategic Management Journal. 4(1). 1–10. 19 indexed citations
20.
Greenley, Gordon E.. (1982). An Overview of Marketing Planning in UK Manufacturing Companies. European Journal of Marketing. 16(7). 3–15. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Graham Hooley Breakdown of academic impact, for papers by Robin Wensley Breakdown of academic impact, for papers by Bernard L. Simonin Breakdown of academic impact, for papers by John Fahy Breakdown of academic impact, for papers by Satish Jayachandran Breakdown of academic impact, for papers by Tasadduq A. Shervani Breakdown of academic impact, for papers by Chekitan S. Dev Breakdown of academic impact, for papers by Ahmet H. Kirca Breakdown of academic impact, for papers by Bryan A. Lukas Breakdown of academic impact, for papers by Patriya Tansuhaj
Rankless by CCL
2026