Alan Pomering

1.7k total citations
32 papers, 1.1k citations indexed

About

Alan Pomering is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Alan Pomering has authored 32 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 13 papers in Strategy and Management and 13 papers in Sociology and Political Science. Recurrent topics in Alan Pomering's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Corporate Social Responsibility Reporting (13 papers) and Environmental Sustainability in Business (12 papers). Alan Pomering is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Corporate Social Responsibility Reporting (13 papers) and Environmental Sustainability in Business (12 papers). Alan Pomering collaborates with scholars based in Australia. Alan Pomering's co-authors include Sara Dolničar, Lester W. Johnson, Gary Noble, Leanne White, Clifford Lewis, Greg Kerr, Peter Massingham and Zhengfeng Li and has published in prestigious journals such as Journal of Business Ethics, Annals of the Rheumatic Diseases and Sustainability.

In The Last Decade

Alan Pomering

31 papers receiving 1.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Alan Pomering Australia 12 662 619 349 175 124 32 1.1k
Sarah Glozer United Kingdom 11 416 0.6× 389 0.6× 282 0.8× 151 0.9× 92 0.7× 19 909
Hanna Kim South Korea 10 750 1.1× 591 1.0× 345 1.0× 324 1.9× 126 1.0× 39 1.1k
Magdalena Öberseder Austria 6 653 1.0× 665 1.1× 214 0.6× 200 1.1× 221 1.8× 7 1.0k
Bridgette M. Braig United States 3 838 1.3× 719 1.2× 392 1.1× 413 2.4× 172 1.4× 3 1.3k
Longinos Marín Rives Spain 12 959 1.4× 902 1.5× 378 1.1× 442 2.5× 150 1.2× 30 1.5k
Hans Ruediger Kaufmann Cyprus 17 826 1.2× 343 0.6× 564 1.6× 361 2.1× 102 0.8× 51 1.3k
Jingzhi Shang Canada 6 867 1.3× 661 1.1× 251 0.7× 187 1.1× 184 1.5× 10 1.3k
Daniel Korschun United States 15 702 1.1× 852 1.4× 330 0.9× 421 2.4× 184 1.5× 31 1.4k
Mark D. Groza United States 13 524 0.8× 389 0.6× 467 1.3× 273 1.6× 119 1.0× 23 1.0k
Kyoko Fukukawa United Kingdom 14 509 0.8× 616 1.0× 194 0.6× 251 1.4× 348 2.8× 24 1.1k

Countries citing papers authored by Alan Pomering

Since Specialization
Citations

This map shows the geographic impact of Alan Pomering's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alan Pomering with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alan Pomering more than expected).

Fields of papers citing papers by Alan Pomering

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alan Pomering. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alan Pomering. The network helps show where Alan Pomering may publish in the future.

Co-authorship network of co-authors of Alan Pomering

This figure shows the co-authorship network connecting the top 25 collaborators of Alan Pomering. A scholar is included among the top collaborators of Alan Pomering based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alan Pomering. Alan Pomering is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Massingham, Peter, et al.. (2022). Managing diverse knowledge systems of tourism operators in vulnerable marine ecosystems: addressing sustainability challenges through nature-based solutions. Asia Pacific Journal of Tourism Research. 27(4). 333–356. 3 indexed citations
2.
Pomering, Alan, et al.. (2022). People with a mild intellectual disability: inclusive research lessons. International Journal of Market Research. 65(2-3). 259–278. 3 indexed citations
3.
Pomering, Alan & Lester W. Johnson. (2018). Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix. Sustainability. 10(9). 2992–2992. 20 indexed citations
4.
Pomering, Alan. (2017). Marketing for Sustainability: Extending the Conceptualisation of the Marketing Mix to Drive Value for Individuals and Society at Large. Australasian Marketing Journal (AMJ). 25(2). 157–165. 75 indexed citations
5.
Pomering, Alan. (2014). Strategic marketing sustainability: from a marketing mix to a marketing matrix. Annals of the Rheumatic Diseases. 34(5). 80–465. 2 indexed citations
6.
Noble, Gary, Alan Pomering, & Lester W. Johnson. (2014). Gender and message appeal: their influence in a pro-environmental social advertising context. Journal of Social Marketing. 4(1). 4–21. 59 indexed citations
7.
Pomering, Alan, Lester W. Johnson, & Gary Noble. (2013). Advertising corporate social responsibility. Corporate Communications An International Journal. 18(2). 249–263. 24 indexed citations
8.
Pomering, Alan & Leanne White. (2011). The portrayal of Indigenous identity in Australian tourism brand advertising: Engendering an image of extraordinary reality or staged authenticity?. Place Branding and Public Diplomacy. 7(3). 165–174. 15 indexed citations
9.
Pomering, Alan, Lester W. Johnson, & Gary Noble. (2010). Conceptualising a contemporary marketing mix for sustainable tourism marketing. Research Online (University of Wollongong). 1–15. 4 indexed citations
10.
Pomering, Alan. (2010). The portrayal of aboriginal spiritual identity in tourism advertising: creating an image of extraordinary reality or mere confusion?. Research Online (University of Wollongong). 1–15. 1 indexed citations
11.
Lewis, Clifford, Greg Kerr, & Alan Pomering. (2010). Self-identity and Social Norms in Destination Choice by Young Australian Travellers. Tourist Studies. 10(3). 265–283. 11 indexed citations
12.
Lewis, Clifford, et al.. (2010). Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem. Research Online (University of Wollongong). 1–16. 2 indexed citations
13.
Pomering, Alan. (2009). The impact of claim diagnosticity on consumer scepticism to corporate social responsibility advertising claims. Research Online (University of Wollongong). 1 indexed citations
14.
Pomering, Alan, Lester W. Johnson, & Gary Noble. (2009). Sustainable tourism marketing: what should be in the mix?. Research Online (University of Wollongong). 1–8. 4 indexed citations
15.
Pomering, Alan & Lester W. Johnson. (2009). Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising. Australasian Marketing Journal (AMJ). 17(2). 106–114. 99 indexed citations
16.
Pomering, Alan & Lester W. Johnson. (2009). Advertising corporate social responsibility initiatives to communicate corporate image. Corporate Communications An International Journal. 14(4). 420–439. 191 indexed citations
17.
Johnson, Lester W., et al.. (2008). Brazilian Food Retailer Satisfaction with Suppliers. Swinburne Research Bank (Swinburne University of Technology). 21. 137–151. 1 indexed citations
18.
Pomering, Alan & Sara Dolničar. (2008). Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?. Journal of Business Ethics. 85(S2). 285–301. 448 indexed citations
19.
Dolničar, Sara & Alan Pomering. (2007). Consumer response to corporate social responsibility initiatives: an investigation of two necessary awareness states. 10 indexed citations
20.
Pomering, Alan. (2005). Corporate Social Responsibility (CSR): an examination of consumer awareness, evaluation and purchase action. Research Online (University of Wollongong). 55(11). 75–81. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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