Märt Ots
Impact in
- General Energy top 2%
- Global Energy Security and Policy
- Communication top 5%
- Media Studies and Communication
Papers in
-
- Digital Marketing and Social Media 12
- Media Influence and Politics 6
- Diverse Aspects of Tourism Research 2
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 8
- Marketing and Advertising Strategies 5
- Co-authors
- Christofer Laurell (2 shared papers)Christian Sandström (1 shared paper)Gergely Nyilasy (3 shared papers)Crystal Abidin (1 shared paper)Kati Förster (1 shared paper)Sylvia M. Chan‐Olmsted (1 shared paper)Gabriele Siegert (1 shared paper)Lucia Naldi (1 shared paper)
- Journals
- Journal of Media Business Studies (6 papers)The International Journal on Media Management (2 papers)European Journal of Marketing (1 paper)Strategic Entrepreneurship Journal (1 paper)Journal of Advertising Research (1 paper)
- Partner nations
- SwedenUnited KingdomEstonia
In The Last Decade
Märt Ots
36 papers receiving 532 citations
Märt Ots's Hit Papers
Peers
Comparison fields: 5 of 82
- General Energy 58
- Communication 102
- Marketing 124
- Strategy and Management 131
- Management of Technology and Innovation 48
Countries citing papers authored by Märt Ots
This map shows the geographic impact of Märt Ots's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Märt Ots with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Märt Ots more than expected).
Fields of papers citing papers by Märt Ots
This network shows the impact of papers produced by Märt Ots. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Märt Ots. The network helps show where Märt Ots may publish in the future.
Co-authors
The 23 scholars most cited alongside Märt Ots, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 43 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Digital innovation and the effects of artificial intelligence on firms’ research and development – Automation or augmentation, exploration or exploitation? Hit paper breakdown → | 2022 | 194 |
| 2 | 2016 | 75 | |
| 3 | 2015 | 40 | |
| 4 | 2015 | 32 | |
| 5 | 2019 | 30 | |
| 6 | 2023 | 20 | |
| 7 | The Influencer’s dilemma : The shaping of new brand professions between credibility and commerce | 2015 | 20 |
| 8 | 2018 | 16 | |
| 9 | 2017 | 16 | |
| 10 | 2012 | 14 | |
| 11 | 2009 | 13 | |
| 12 | Understanding value formation A study of marketing communications practices at the food retailer ICA | 2010 | 13 |
| 13 | 2016 | 13 | |
| 14 | 2018 | 10 | |
| 15 | 2015 | 8 | |
| 16 | 2014 | 7 | |
| 17 | Media Brands and Branding | 2008 | 6 |
| 18 | 2009 | 5 | |
| 19 | 2023 | 5 | |
| 20 | 2023 | 4 |
About Märt Ots
Märt Ots is a scholar working on Sociology and Political Science, Marketing, Strategy and Management, Communication and Organizational Behavior and Human Resource Management, having authored 43 papers that have together received 581 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Political Influence and Corporate Strategies (7 papers), Media Influence and Politics (6 papers), Media Studies and Communication (6 papers), Marketing and Advertising Strategies (5 papers), Customer Service Quality and Loyalty (3 papers) and Diverse Aspects of Tourism Research (2 papers). The work is most often cited by research in General Energy (58 citations), Communication (102 citations), Marketing (124 citations), Strategy and Management (131 citations) and Management of Technology and Innovation (48 citations). Märt Ots has collaborated with scholars based in Sweden, United Kingdom and Estonia. Frequent co-authors include Christofer Laurell, Christian Sandström, Gergely Nyilasy, Crystal Abidin, Kati Förster, Sylvia M. Chan‐Olmsted, Gabriele Siegert, Lucia Naldi, Arne H. Krumsvik and Leona Achtenhagen. Their work appears in journals such as Journal of Media Business Studies, The International Journal on Media Management, European Journal of Marketing, Strategic Entrepreneurship Journal and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.