Silvia Ranfagni

2.8k total citations · 2 hit papers
53 papers, 1.1k citations indexed

About

Silvia Ranfagni is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Silvia Ranfagni has authored 53 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 23 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Silvia Ranfagni's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (7 papers). Silvia Ranfagni is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (7 papers). Silvia Ranfagni collaborates with scholars based in Italy, United Kingdom and France. Silvia Ranfagni's co-authors include Wilson Ozuem, Kerry E. Howell, Muhammad Naeem, Simone Guercini, Monica Faraoni, Michelle Willis, Belinda Crawford Camiciottoli, Andrea Runfola, David Martín‐Consuegra and Estrella Díaz and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability.

In The Last Decade

Silvia Ranfagni

50 papers receiving 1.1k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

2023 486 citations Muhammad Naeem, Wilson Ozuem et al. International Journal of Qualitative Methods profile →
Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis

2024 69 citations Muhammad Naeem, Wilson Ozuem et al. International Journal of Qualitative Methods profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Silvia Ranfagni	382	351	145	96	82	53	1.1k
Muhammad Imran Malik	304 0.8×	237 0.7×	291 2.0×	178 1.9×	54 0.7×	60	1.1k
Rajiv Vaidyanathan	407 1.1×	615 1.8×	223 1.5×	140 1.5×	176 2.1×	36	1.4k
Sulaiman Sajilan	339 0.9×	243 0.7×	281 1.9×	222 2.3×	68 0.8×	15	1.1k
Adriana Zaiţ	394 1.0×	209 0.6×	199 1.4×	141 1.5×	191 2.3×	37	1.5k
Bryan Marshall	401 1.0×	111 0.3×	146 1.0×	121 1.3×	111 1.4×	23	1.3k
David L. Loudon	293 0.8×	390 1.1×	206 1.4×	127 1.3×	67 0.8×	71	1.0k
Tung‐Ju Wu	282 0.7×	166 0.5×	411 2.8×	132 1.4×	87 1.1×	61	1.1k
Robert Harrison	240 0.6×	260 0.7×	121 0.8×	67 0.7×	67 0.8×	31	800
James D. Westaby	462 1.2×	335 1.0×	196 1.4×	94 1.0×	43 0.5×	28	1.4k
Jinyoung Kim	420 1.1×	172 0.5×	145 1.0×	158 1.6×	56 0.7×	91	1.5k

Countries citing papers authored by Silvia Ranfagni

Since Specialization

Citations

This map shows the geographic impact of Silvia Ranfagni's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Silvia Ranfagni with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Silvia Ranfagni more than expected).

Fields of papers citing papers by Silvia Ranfagni

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Silvia Ranfagni. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Silvia Ranfagni. The network helps show where Silvia Ranfagni may publish in the future.

Co-authorship network of co-authors of Silvia Ranfagni

This figure shows the co-authorship network connecting the top 25 collaborators of Silvia Ranfagni. A scholar is included among the top collaborators of Silvia Ranfagni based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Silvia Ranfagni. Silvia Ranfagni is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Naeem, Muhammad, et al.. (2025). User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram. Computers in Human Behavior. 168. 108642–108642. 2 indexed citations

Ozuem, Wilson, et al.. (2025). Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process. International Journal of Qualitative Methods. 24. 1 indexed citations

Ozuem, Wilson, Silvia Ranfagni, & Michelle Willis. (2024). Digital Transformation for Fashion and Luxury Brands. Insight (University of Cumbria). 2 indexed citations

Naeem, Muhammad, Wilson Ozuem, Kerry E. Howell, & Silvia Ranfagni. (2024). The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps. Psychology and Marketing. 41(5). 1060–1081. 3 indexed citations

Ozuem, Wilson, et al.. (2024). Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective. Psychology and Marketing. 41(10). 2253–2273. 16 indexed citations

Ozuem, Wilson, et al.. (2024). The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands. Qualitative Market Research An International Journal. 27(5). 866–891. 2 indexed citations

Naeem, Muhammad, Wilson Ozuem, Kerry E. Howell, & Silvia Ranfagni. (2024). Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis. International Journal of Qualitative Methods. 23. 69 indexed citations breakdown →

Naeem, Muhammad, Wilson Ozuem, Kerry E. Howell, & Silvia Ranfagni. (2023). A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research. International Journal of Qualitative Methods. 22. 486 indexed citations breakdown →

Barbierato, Elena, et al.. (2023). Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences. International Journal of Wine Business Research. 35(3). 365–389. 14 indexed citations

10.

Ozuem, Wilson, et al.. (2023). Dynamics of user-generated content and service failure recovery: evidence from millennials. Qualitative Market Research An International Journal. 26(5). 600–631. 1 indexed citations

11.

Ranfagni, Silvia, Matilde Milanesi, & Simone Guercini. (2022). An online research approach for a dual perspective analysis of brand associations in art museums. International Review on Public and Nonprofit Marketing. 20(1). 149–167. 3 indexed citations

12.

Naeem, Muhammad, Wilson Ozuem, Kerry E. Howell, & Silvia Ranfagni. (2022). Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets. 32(4). 2445–2469. 8 indexed citations

13.

Ranfagni, Silvia. (2021). From E-commerce to Digital Transformation: The Case of Luisaviaroma. Micro & macro marketing. 461–480. 1 indexed citations

14.

Ranfagni, Silvia. (2019). Online Marketing Research: New Trends and Challenges. Micro & macro marketing. 227–230.

15.

Ranfagni, Silvia, Monica Faraoni, & Belinda Crawford Camiciottoli. (2016). Brand personality nelle comunità online. Micro & macro marketing. 25(1). 55–76. 1 indexed citations

16.

Faraoni, Monica, Belinda Crawford Camiciottoli, & Silvia Ranfagni. (2015). BRAND PERSONALITY ALIGNMENT AND CONSUMER ENGAGEMENT TO DEFINE COMPETITIVE POSITIONING IN ONLINE FASHION COMMUNITIES: AN INTERDISCIPLINARY METHODOLOGY. Global Fashion Management Conference. 3(3). 348–353. 1 indexed citations

17.

Guercini, Simone & Silvia Ranfagni. (2015). Buyer-seller interaction in facility services. Journal of Service Theory and Practice. 25(2). 162–180. 4 indexed citations

18.

Ranfagni, Silvia & Simone Guercini. (2014). On the trail of supply side authenticity: Paradoxes and compromises emerging from an action research. Journal of Consumer Behaviour. 13(3). 176–187. 4 indexed citations

19.

Donvito, Raffaele, Gaetano Aiello, & Silvia Ranfagni. (2013). Creative networks in Florence and Paris: empirical results on project networks. Journal of Global Scholars of Marketing Science. 23(4). 379–393. 4 indexed citations

20.

Guercini, Simone & Silvia Ranfagni. (2013). Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China. Marketing Intelligence & Planning. 31(5). 508–521. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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