Katharina Hutter

543 total citations
12 papers, 323 citations indexed

About

Katharina Hutter is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Katharina Hutter has authored 12 papers receiving a total of 323 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Katharina Hutter's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (3 papers). Katharina Hutter is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (3 papers). Katharina Hutter collaborates with scholars based in Germany and Belgium. Katharina Hutter's co-authors include Stefan Hoffmann, Robert Mai and Kathrin Klein and has published in prestigious journals such as Journal of Retailing, Business & Society and The British Journal of Social Work.

In The Last Decade

Katharina Hutter

11 papers receiving 292 citations

Peers

Katharina Hutter
Robert S. Heiser United States
Fanny Fong Yee Chan Hong Kong
Doori Song United States
Nicole Votolato Montgomery United States
Anca C. Micu United States
Frederik Meyer Germany
Jane Boyd Thomas United States
Fredrik Törn Sweden
Ignacio Redondo Spain
Henri Weijo Finland
Robert S. Heiser United States
Katharina Hutter
Citations per year, relative to Katharina Hutter Katharina Hutter (= 1×) peers Robert S. Heiser

Countries citing papers authored by Katharina Hutter

Since Specialization
Citations

This map shows the geographic impact of Katharina Hutter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Katharina Hutter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Katharina Hutter more than expected).

Fields of papers citing papers by Katharina Hutter

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Katharina Hutter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Katharina Hutter. The network helps show where Katharina Hutter may publish in the future.

Co-authorship network of co-authors of Katharina Hutter

This figure shows the co-authorship network connecting the top 25 collaborators of Katharina Hutter. A scholar is included among the top collaborators of Katharina Hutter based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Katharina Hutter. Katharina Hutter is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
1.
Klein, Kathrin, et al.. (2021). Nature and Extent of Quantitative Research in Social Work Journals: A Systematic Review from 2016 to 2020. The British Journal of Social Work. 52(4). 2008–2023. 5 indexed citations
2.
Hutter, Katharina. (2015). Dogs as assistants in dyadic pedagogue-child interations in residential youth welfare services. University of Vienna. 1 indexed citations
3.
Hoffmann, Stefan, et al.. (2015). Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads. Journal of Current Issues & Research in Advertising. 36(1). 70–87. 20 indexed citations
4.
Hutter, Katharina, Stefan Hoffmann, & Robert Mai. (2015). Carrotmob. Business & Society. 55(7). 1059–1077. 11 indexed citations
5.
Hutter, Katharina. (2014). Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements. Journal of Marketing Communications. 21(1). 33–47. 28 indexed citations
6.
Hoffmann, Stefan, et al.. (2014). Humor in Cross-cultural Advertising: A Content Analysis and Test of Effectiveness in German and Spanish Print Advertisements. Procedia - Social and Behavioral Sciences. 148. 94–101. 15 indexed citations
7.
Hutter, Katharina & Stefan Hoffmann. (2013). Surprise, Surprise. Ambient Media as Promotion Tool for Retailers. Journal of Retailing. 90(1). 93–110. 72 indexed citations
8.
Hutter, Katharina & Stefan Hoffmann. (2013). Carrotmob and Anti-consumption. Journal of Macromarketing. 33(3). 217–231. 51 indexed citations
9.
Hutter, Katharina & Stefan Hoffmann. (2013). Professionelles Guerilla-Marketing. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)).
10.
Hoffmann, Stefan & Katharina Hutter. (2011). Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research. Journal of Consumer Policy. 35(2). 215–236. 52 indexed citations
11.
Hutter, Katharina & Stefan Hoffmann. (2011). Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research. 5(2). 39–54. 66 indexed citations
12.
Hutter, Katharina & Stefan Hoffmann. (2010). Guerilla-Marketing – eine nüchterne Betrachtung einer viel diskutierten Werbeform. 50(2). 121–135. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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