Fabien Pecot

470 total citations
16 papers, 321 citations indexed

About

Fabien Pecot is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Fabien Pecot has authored 16 papers receiving a total of 321 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Fabien Pecot's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Nostalgia and Consumer Behavior (4 papers) and Diverse Aspects of Tourism Research (3 papers). Fabien Pecot is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Nostalgia and Consumer Behavior (4 papers) and Diverse Aspects of Tourism Research (3 papers). Fabien Pecot collaborates with scholars based in France, United Kingdom and Spain. Fabien Pecot's co-authors include Virginie de Barnier, Pierre Valette‐Florence, Altaf Merchant, Sofia Vasilopoulou, Gregory M. Rose, Sunmee Choi, Franck Celhay, Damien Chaney, Pedro Mir Bernal and Renaud Lunardo and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Marketing Management.

In The Last Decade

Fabien Pecot

15 papers receiving 293 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Fabien Pecot France	10	240	135	83	65	64	16	321
Gérald Mazzalovo France	6	205 0.9×	81 0.6×	63 0.8×	32 0.5×	53 0.8×	9	261
Benjamin J. Hartmann Sweden	10	189 0.8×	157 1.2×	27 0.3×	78 1.2×	54 0.8×	21	372
Allen D. Schaefer United States	9	228 0.9×	127 0.9×	29 0.3×	49 0.8×	80 1.3×	23	319
Laurie A. Meamber United States	7	217 0.9×	137 1.0×	38 0.5×	33 0.5×	100 1.6×	16	398
Junji Tsuchiya Italy	5	269 1.1×	148 1.1×	50 0.6×	16 0.2×	83 1.3×	5	331
Aurélie Kessous France	10	425 1.8×	167 1.2×	52 0.6×	206 3.2×	72 1.1×	25	548
Sara Loughran Dommer United States	6	208 0.9×	124 0.9×	26 0.3×	68 1.0×	55 0.9×	17	327
Jean‐Marc Lehu France	8	216 0.9×	187 1.4×	39 0.5×	17 0.3×	37 0.6×	28	310
Markus Wohlfeil Ireland	8	190 0.8×	167 1.2×	26 0.3×	27 0.4×	75 1.2×	20	288
Carmen Rodríguez Santos Spain	9	288 1.2×	217 1.6×	35 0.4×	44 0.7×	101 1.6×	28	451

Countries citing papers authored by Fabien Pecot

Since Specialization

Citations

This map shows the geographic impact of Fabien Pecot's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fabien Pecot with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fabien Pecot more than expected).

Fields of papers citing papers by Fabien Pecot

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fabien Pecot. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fabien Pecot. The network helps show where Fabien Pecot may publish in the future.

Co-authorship network of co-authors of Fabien Pecot

This figure shows the co-authorship network connecting the top 25 collaborators of Fabien Pecot. A scholar is included among the top collaborators of Fabien Pecot based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fabien Pecot. Fabien Pecot is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Pecot, Fabien, et al.. (2025). Why and When Do Historical Brand Transgressions Matter?. Journal of Business Ethics. 201(3). 621–637. 3 indexed citations

Pecot, Fabien, et al.. (2024). Step back in time! A construal level perspective on advertisements using brand longevity cues. Marketing Letters. 35(3). 503–518.

Bernal, Pedro Mir, et al.. (2023). Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction. Journal of Brand Management. 30(2). 144–156. 4 indexed citations

Pecot, Fabien, Gregory M. Rose, Altaf Merchant, & Sunmee Choi. (2022). Brand heritage across cultures: U.S.A., France and South Korea. Journal of Brand Management. 30(1). 49–60. 9 indexed citations

Pecot, Fabien, et al.. (2022). World of origin: The contagious ingredient of monastic products. Marketing Theory. 23(3). 385–409. 1 indexed citations

Pecot, Fabien, et al.. (2022). Expressions of the past: A practice-based approach of brand longevity visual translation in advertising. Journal of Business Research. 150. 121–133. 9 indexed citations

Pecot, Fabien, et al.. (2021). Visually communicating brand heritage on social media: champagne on Instagram. Journal of Product & Brand Management. 31(4). 654–670. 20 indexed citations

Pecot, Fabien, et al.. (2021). How political ideology drives anti-consumption manifestations. Journal of Business Research. 128. 61–69. 23 indexed citations

Pecot, Fabien, Altaf Merchant, & Virginie de Barnier. (2021). Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity. Journal of Business Research. 140. 533–545. 20 indexed citations

10.

Pecot, Fabien, Pierre Valette‐Florence, & Virginie de Barnier. (2019). Brand heritage as a temporal perception: conceptualisation, measure and consequences. Journal of Marketing Management. 35(17-18). 1624–1643. 40 indexed citations

11.

Pecot, Fabien, et al.. (2019). Theorizing rightist anti-consumption. Marketing Theory. 20(3). 385–407. 18 indexed citations

12.

Pecot, Fabien, Altaf Merchant, Pierre Valette‐Florence, & Virginie de Barnier. (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research. 85. 304–316. 116 indexed citations

13.

Pecot, Fabien & Virginie de Barnier. (2017). Brand heritage: The past in the service of brand management. Recherche et Applications en Marketing (English Edition). 32(4). 72–90. 30 indexed citations

14.

Pecot, Fabien & Virginie de Barnier. (2017). Brands using historical references: a consumers’ perspective. Journal of Brand Management. 25(2). 171–184. 19 indexed citations

15.

Pecot, Fabien & Virginie de Barnier. (2017). Patrimoine de marque : le passé au service du management de la marque. Recherche et Applications en Marketing (French Edition). 32(4). 77–96. 6 indexed citations

16.

Pecot, Fabien & Virginie de Barnier. (2015). Stratégies de marques de ville basées sur le patrimoine de marque : le rôle des symboles. Management & Avenir. N° 78(4). 143–159. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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