Jean‐Marc Lehu
- Marketing top 5%
- Sociology and Political Science top 10%
- Literature and Literary Theory top 10%
- Gender Studies top 10%
- Strategy and Management
- Co-authors
- Cristel Antonia RussellDale W. RussellAndrea C. MoralesJean J. BoddewynOlivier LamotteInsaf KhelladiSylvaine CastellanoVincent Dutot
- Topics
- Consumer Behavior in Brand Consumption and Identification (12 papers)Digital Marketing and Social Media (9 papers)Business Strategy and Innovation (4 papers)
- Journals
- Journal of Business ResearchJournal of Advertising ResearchJournal of Marketing Communications
- Partner nations
- FranceUnited StatesNew Zealand
In The Last Decade
Jean‐Marc Lehu
25 papers receiving 282 citations
Peers
Comparison fields: 5 of 54
- Marketing 216
- Sociology and Political Science 187
- Literature and Literary Theory 51
- Gender Studies 48
- Strategy and Management 39
Countries citing papers authored by Jean‐Marc Lehu
This map shows the geographic impact of Jean‐Marc Lehu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jean‐Marc Lehu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jean‐Marc Lehu more than expected).
Fields of papers citing papers by Jean‐Marc Lehu
This network shows the impact of papers produced by Jean‐Marc Lehu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jean‐Marc Lehu. The network helps show where Jean‐Marc Lehu may publish in the future.
Co-authorship network of co-authors of Jean‐Marc Lehu
This figure shows the co-authorship network connecting the top 25 collaborators of Jean‐Marc Lehu. A scholar is included among the top collaborators of Jean‐Marc Lehu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jean‐Marc Lehu. Jean‐Marc Lehu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 46 | |
| 2 | 1 | |
| 3 | 25 | |
| 4 | 1 | |
| 5 | 53 | |
| 6 | 1 | |
| 7 | 8 | |
| 8 | Integrating placement and audience characteristics to assess the recall of product placements in film: findings from a field study | 3 |
| 9 | L'acceptabilité du placement de marques dans les jeux vidéo : une application aux joueurs de 15 à 35 ans | 1 |
| 10 | 2 | |
| 11 | 3 | |
| 12 | 13 | |
| 13 | 2 | |
| 14 | L'encyclopédie du marketing | 7 |
| 15 | 49 | |
| 16 | Fidelizar al cliente: marketing, Internet e imagen de marca | 3 |
| 17 | 1 | |
| 18 | La communication interdite: Sources, motifs, nature et solutions | 1 |
| 19 | Le marketing interactif | 2 |
| 20 | 1 |
About Jean‐Marc Lehu
Jean‐Marc Lehu is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Visual Arts and Performing Arts, having authored 28 papers that have together received 310 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (9 papers) and Business Strategy and Innovation (4 papers). The work is most often cited by research in Marketing (216 citations), Tourism, Leisure and Hospitality Management (10 citations) and Gender Studies (48 citations). Jean‐Marc Lehu has collaborated with scholars based in France, United States and New Zealand. Frequent co-authors include Cristel Antonia Russell, Dale W. Russell, Andrea C. Morales, Jean J. Boddewyn, Olivier Lamotte, Insaf Khelladi, Sylvaine Castellano and Vincent Dutot. Their work appears in journals such as Journal of Business Research, Journal of Advertising Research and Journal of Marketing Communications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.