Pedro Mir Bernal
- Sociology and Political Science top 10%
- Marketing top 5%
- Strategy and Management
- Economics and Econometrics
- Organizational Behavior and Human Resource Management
- Co-authors
- Arch G. WoodsideJoan-Francesc Fondevila-GascónSimone GuerciniCatherine PrenticeAlicia CodurasTeresa SádabaJosep A. Rom RodríguezSebastián Martínez
- Topics
- Digital Marketing and Social Media (13 papers)Consumer Behavior in Brand Consumption and Identification (10 papers)Communication and COVID-19 Impact (7 papers)
- Journals
- SHILAP Revista de lepidopterologíaSustainabilityIndustrial Marketing Management
- Partner nations
- SpainUnited StatesAustralia
In The Last Decade
Pedro Mir Bernal
40 papers receiving 297 citations
Peers
Comparison fields: 5 of 69
- Sociology and Political Science 137
- Marketing 121
- Strategy and Management 41
- Economics and Econometrics 35
- Organizational Behavior and Human Resource Management 32
Countries citing papers authored by Pedro Mir Bernal
This map shows the geographic impact of Pedro Mir Bernal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pedro Mir Bernal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pedro Mir Bernal more than expected).
Fields of papers citing papers by Pedro Mir Bernal
This network shows the impact of papers produced by Pedro Mir Bernal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pedro Mir Bernal. The network helps show where Pedro Mir Bernal may publish in the future.
Co-authorship network of co-authors of Pedro Mir Bernal
This figure shows the co-authorship network connecting the top 25 collaborators of Pedro Mir Bernal. A scholar is included among the top collaborators of Pedro Mir Bernal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pedro Mir Bernal. Pedro Mir Bernal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 4 | |
| 4 | 5 | |
| 5 | 25 | |
| 6 | 19 | |
| 7 | 10 | |
| 8 | 4 | |
| 9 | 55 | |
| 10 | 6 | |
| 11 | Achieving Requisite Variety in Customer Experience Research for Improving Marketing Relationship Performances | 3 |
| 12 | El uso de las brand fan pages de Facebook entre jóvenes y profesionales: análisis empírico | 1 |
| 13 | USE OF SOCIAL NETWORKS FOR HOTEL RESERVATIONS IN YOUNG PEOPLE: EMPIRICAL ANALYSIS | 0 |
| 14 | El factor reputacional y los medios sociales: propuestas métricas comparadas | 1 |
| 15 | El sexismo y los estereotipos en la publicidad y en el cine. Análisis comparativo | 1 |
| 16 | 3 | |
| 17 | 5 | |
| 18 | Análisis cualitativo sobre el periodismo digital especializado en moda | 2 |
| 19 | El impacto de la mensajería instantánea en los estudiantes en forma de estrés y ansiedad para el aprendizaje : análisis empírico | 7 |
| 20 | USE OF INSTANT MESSAGING AMONG SPANISH YOUNG POPULATION: USES AND ABUSES | 2 |
About Pedro Mir Bernal
Pedro Mir Bernal is a scholar working on Communication, Marketing and Neuropsychology and Physiological Psychology, having authored 44 papers that have together received 314 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Communication and COVID-19 Impact (7 papers). The work is most often cited by research in Marketing (121 citations), Business and International Management (12 citations) and Communication (32 citations). Pedro Mir Bernal has collaborated with scholars based in Spain, United States and Australia. Frequent co-authors include Arch G. Woodside, Joan-Francesc Fondevila-Gascón, Simone Guercini, Catherine Prentice, Alicia Coduras, Teresa Sádaba, Josep A. Rom Rodríguez, Sebastián Martínez, Nikolas Mittag and Javaeria A. Qureshi. Their work appears in journals such as SHILAP Revista de lepidopterología, Sustainability and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.