Pedro Mir Bernal
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 10
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- Communication and COVID-19 Impact 7
- Advertising and Communication Studies 5
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- Digital Marketing and Social Media 13
- Diverse Aspects of Tourism Research 5
- Impact of Technology on Adolescents 5
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- Media, Gender, and Advertising 5
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- Media and Digital Communication 4
- Co-authors
- Arch G. WoodsideJoan-Francesc Fondevila-GascónSimone GuerciniCatherine PrenticeAlicia CodurasTeresa SádabaJosep A. Rom RodríguezSebastián Martínez
- Journals
- SHILAP Revista de lepidopterología (2 papers)Sustainability (2 papers)Industrial Marketing Management (1 paper)
- Partner nations
- SpainUnited StatesAustralia
In The Last Decade
Pedro Mir Bernal
40 papers receiving 297 citations
Peers
Comparison fields: 5 of 69
- Marketing 121
- Business and International Management 12
- Communication 32
- Information Systems and Management 29
- Management of Technology and Innovation 26
Countries citing papers authored by Pedro Mir Bernal
This map shows the geographic impact of Pedro Mir Bernal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pedro Mir Bernal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pedro Mir Bernal more than expected).
Fields of papers citing papers by Pedro Mir Bernal
This network shows the impact of papers produced by Pedro Mir Bernal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pedro Mir Bernal. The network helps show where Pedro Mir Bernal may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Pedro Mir Bernal, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 1 | |
| 3 | 2023 | 4 | |
| 4 | 2023 | 5 | |
| 5 | 2020 | 25 | |
| 6 | 2019 | 19 | |
| 7 | 2019 | 10 | |
| 8 | 2018 | 4 | |
| 9 | 2018 | 55 | |
| 10 | 2018 | 6 | |
| 11 | Achieving Requisite Variety in Customer Experience Research for Improving Marketing Relationship Performances | 2017 | 3 |
| 12 | El uso de las brand fan pages de Facebook entre jóvenes y profesionales: análisis empírico | 2016 | 1 |
| 13 | USE OF SOCIAL NETWORKS FOR HOTEL RESERVATIONS IN YOUNG PEOPLE: EMPIRICAL ANALYSIS | 2016 | 0 |
| 14 | El factor reputacional y los medios sociales: propuestas métricas comparadas | 2016 | 1 |
| 15 | El sexismo y los estereotipos en la publicidad y en el cine. Análisis comparativo | 2015 | 1 |
| 16 | 2015 | 3 | |
| 17 | 2015 | 5 | |
| 18 | Análisis cualitativo sobre el periodismo digital especializado en moda | 2015 | 2 |
| 19 | El impacto de la mensajería instantánea en los estudiantes en forma de estrés y ansiedad para el aprendizaje : análisis empírico | 2014 | 7 |
| 20 | USE OF INSTANT MESSAGING AMONG SPANISH YOUNG POPULATION: USES AND ABUSES | 2014 | 2 |
About Pedro Mir Bernal
Pedro Mir Bernal is a scholar working on Communication, Marketing and Neuropsychology and Physiological Psychology, having authored 44 papers that have together received 314 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Communication and COVID-19 Impact (7 papers), Media, Gender, and Advertising (5 papers), Advertising and Communication Studies (5 papers), Diverse Aspects of Tourism Research (5 papers), Impact of Technology on Adolescents (5 papers) and Media and Digital Communication (4 papers). The work is most often cited by research in Marketing (121 citations), Business and International Management (12 citations) and Communication (32 citations). Pedro Mir Bernal has collaborated with scholars based in Spain, United States and Australia. Frequent co-authors include Arch G. Woodside, Joan-Francesc Fondevila-Gascón, Simone Guercini, Catherine Prentice, Alicia Coduras, Teresa Sádaba, Josep A. Rom Rodríguez, Sebastián Martínez, Nikolas Mittag and Javaeria A. Qureshi. Their work appears in journals such as SHILAP Revista de lepidopterología, Sustainability and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.