Ha Kyung Lee

1.0k total citations · 1 hit paper
67 papers, 678 citations indexed

About

Ha Kyung Lee is a scholar working on Marketing, Sociology and Political Science and Cultural Studies. According to data from OpenAlex, Ha Kyung Lee has authored 67 papers receiving a total of 678 indexed citations (citations by other indexed papers that have themselves been cited), including 45 papers in Marketing, 16 papers in Sociology and Political Science and 11 papers in Cultural Studies. Recurrent topics in Ha Kyung Lee's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Perception and Purchasing Behavior (20 papers) and Consumer Retail Behavior Studies (18 papers). Ha Kyung Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Perception and Purchasing Behavior (20 papers) and Consumer Retail Behavior Studies (18 papers). Ha Kyung Lee collaborates with scholars based in South Korea, United States and Ghana. Ha Kyung Lee's co-authors include Ho Jung Choo, Do Yeon Kim, Kyunghwa Chung, Namhee Yoon, Hee Jin Hur, Dooyoung Choi, Eunsoo Baek, Hyunjoo Im, Naeun Kim and Byung Chul Chun and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability.

In The Last Decade

Ha Kyung Lee

43 papers receiving 600 citations

Hit Papers

1 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

2023 177 citations Do Yeon Kim, Ha Kyung Lee et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ha Kyung Lee South Korea	12	312	234	156	153	73	67	678
Raoul V. Kübler Germany	11	326 1.0×	362 1.5×	164 1.1×	106 0.7×	38 0.5×	24	686
Eunyoung Sung United States	11	413 1.3×	376 1.6×	133 0.9×	184 1.2×	33 0.5×	19	779
Sergio Barta Spain	12	289 0.9×	303 1.3×	134 0.9×	189 1.2×	26 0.4×	12	584
Atieh Poushneh United States	9	463 1.5×	324 1.4×	230 1.5×	322 2.1×	77 1.1×	12	813
Jung-Hwan Kim United States	14	613 2.0×	358 1.5×	140 0.9×	167 1.1×	74 1.0×	22	887
Jookyung Kwon South Korea	13	526 1.7×	438 1.9×	128 0.8×	138 0.9×	44 0.6×	26	886
Youhee Joun South Korea	5	232 0.7×	437 1.9×	165 1.1×	211 1.4×	34 0.5×	8	692
Daria Plotkina France	11	193 0.6×	236 1.0×	63 0.4×	120 0.8×	53 0.7×	27	499
Ksenia Sergueeva Canada	7	180 0.6×	282 1.2×	113 0.7×	305 2.0×	37 0.5×	8	595
Hyeon Jo South Korea	17	119 0.4×	268 1.1×	82 0.5×	317 2.1×	50 0.7×	96	790

Countries citing papers authored by Ha Kyung Lee

Since Specialization

Citations

This map shows the geographic impact of Ha Kyung Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ha Kyung Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ha Kyung Lee more than expected).

Fields of papers citing papers by Ha Kyung Lee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ha Kyung Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ha Kyung Lee. The network helps show where Ha Kyung Lee may publish in the future.

Co-authorship network of co-authors of Ha Kyung Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Ha Kyung Lee. A scholar is included among the top collaborators of Ha Kyung Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ha Kyung Lee. Ha Kyung Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Kim, Do Yeon & Ha Kyung Lee. (2025). “I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse. Journal of Fashion Marketing and Management. 29(5). 895–914.

Lee, Ha Kyung, Woo Bin Kim, & Ho Jung Choo. (2025). Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform. Asia Pacific Journal of Marketing and Logistics. 37(9). 2618–2636. 4 indexed citations

Kim, Changju, et al.. (2024). How do online sales channels affect global product purchases? The role of CSR and cross-country differences. Journal of Retailing and Consumer Services. 81. 104049–104049. 3 indexed citations

Lee, Ha Kyung, et al.. (2024). Café or art exhibition? Which experience is more effective in luxury fashion flagships?. Journal of Fashion Marketing and Management. 29(2). 252–268.

Kwon, Eunsun, Ha Kyung Lee, & Yejin Lee. (2024). Classification and Analysis of Foot Size and Shape among Koreans -A Focus on 8th Size Korea Data for the Age Range of 20 to 69-. Korean Journal of Human Ecology. 33(2). 251–264.

Kim, Do Yeon, Ha Kyung Lee, & Kyunghwa Chung. (2023). Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship. Journal of Retailing and Consumer Services. 73. 103382–103382. 177 indexed citations breakdown →

Choo, Ho Jung, et al.. (2023). Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism. Journal of Fashion Marketing and Management. 28(1). 45–60. 15 indexed citations

Choi, Dooyoung & Ha Kyung Lee. (2022). Moderated Mediation of Anticipatory Hope between Green Fashion Advertising Appeals and Word of Mouth. Journal of the Korean Society of Clothing and Textiles. 46(3). 513–529. 2 indexed citations

Lee, Ha Kyung, Namhee Yoon, & Dooyoung Choi. (2022). The effect of touch simulation in virtual reality shopping. Fashion and Textiles. 9(1). 8 indexed citations

10.

Lee, Ha Kyung & Namhee Yoon. (2022). Factors driving Fashion Chatbot Reliability : Focusing on the Mediating Effect of Perceived Intelligence and Positive Cognition. Fashion & Textile Research Journal. 24(2). 229–240. 2 indexed citations

11.

Choo, Ho Jung, et al.. (2022). Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption. Asia Pacific Journal of Marketing and Logistics. 35(5). 1052–1074. 15 indexed citations

12.

Lee, Ha Kyung & Hee Jin Hur. (2022). 증강현실 패션플랫폼에 대한 경험적 가치가 플랫폼 선호도에 미치는 영향. Journal of the Korean Society of Clothing and Textiles. 46(6). 987–1003. 1 indexed citations

13.

Lee, Ha Kyung, et al.. (2022). Assessing the Demand for Hanbok Education and Public Support Using the Characteristics of Hanbok Brand Entrepreneurs and Workers. Fashion & Textile Research Journal. 24(2). 217–228. 1 indexed citations

14.

Im, Hyunjoo, Naeun Kim, & Ha Kyung Lee. (2021). Why did (some) consumers buy toilet papers? A cross‐cultural examination of panic buying as a maladaptive coping response to COVID‐19. Journal of Consumer Affairs. 56(1). 391–413. 16 indexed citations

15.

Lee, Ha Kyung, et al.. (2021). The Effects of Fashion Influencers’ Body Types on Self-Expression, Self-Representation Intentions, and Recommendation Intentions : Focusing on the Mediating Effect of Familiarity. Fashion & Textile Research Journal. 23(2). 200–211. 1 indexed citations

16.

Baek, Eunsoo, Ha Kyung Lee, & Ho Jung Choo. (2019). Cross-border online shopping experiences of Chinese shoppers. Asia Pacific Journal of Marketing and Logistics. 32(2). 366–385. 34 indexed citations

17.

Lee, Ha Kyung, et al.. (2018). "The Effect of Creative Store Display on Creative Consumption Behavior: Focusing on the Mediation Role of Creative Consumer Efficacy*". Journal of Consumer Studies. 29(4). 77–95. 6 indexed citations

18.

Lee, Ha Kyung, et al.. (2016). Fashion Omni-Channel Service Acceptance Based on Consumer's Technology Readiness. Journal of the Korean Society of Clothing and Textiles. 40(6). 1045–1061. 2 indexed citations

19.

Lee, Ha Kyung, et al.. (2013). The Design and Implementation of BPEL for Spatial Analysis WPS model - With Emphasis on the Selection of Housing Units for Water Supply -. Journal of the Korean Society of Surveying Geodesy Photogrammetry and Cartography. 31(5). 355–363. 1 indexed citations

20.

Lee, Won Jin, Mia Son, Byung Chul Chun, et al.. (2008). Cancer mortality and farming in South Korea: an ecologic study. Cancer Causes & Control. 19(5). 505–513. 19 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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