Jong‐Youn Rha
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
- Marketing 27
- Consumer Perception and Purchasing Behavior 13
- Consumer Behavior in Brand Consumption and Identification 5
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- Digital Marketing and Social Media 15
- Co-authors
- Jin-Myong Lee (12 shared papers)Hyo‐Jung Kim (4 shared papers)Priyali Rajagopal (1 shared paper)Catherine P. Montalto (1 shared paper)Sherman D. Hanna (1 shared paper)Richard Widdows (5 shared papers)Shinae Choi (2 shared papers)Soyun Kim (2 shared papers)
- Journals
- Sustainability (1 paper)Digital Health (1 paper)Proceedings of the ACM on Human-Computer Interaction (1 paper)Computers & Education (1 paper)Journal of Economic Psychology (1 paper)
- Partner nations
- South KoreaUnited StatesIndia
In The Last Decade
Jong‐Youn Rha
50 papers receiving 542 citations
Peers
Comparison fields: 5 of 79
- Information Systems and Management 195
- Marketing 244
- General Decision Sciences 29
- Sociology and Political Science 256
- Accounting 65
Countries citing papers authored by Jong‐Youn Rha
This map shows the geographic impact of Jong‐Youn Rha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jong‐Youn Rha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jong‐Youn Rha more than expected).
Fields of papers citing papers by Jong‐Youn Rha
This network shows the impact of papers produced by Jong‐Youn Rha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jong‐Youn Rha. The network helps show where Jong‐Youn Rha may publish in the future.
Co-authors
The 25 scholars most cited alongside Jong‐Youn Rha, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 70 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 126 | |
| 2 | 2017 | 95 | |
| 3 | 2012 | 67 | |
| 4 | The Effect of Self-Control Mechanisms on Household Saving Behavior | 2006 | 59 |
| 5 | 2009 | 55 | |
| 6 | 2002 | 22 | |
| 7 | 2018 | 17 | |
| 8 | 2022 | 12 | |
| 9 | 2003 | 10 | |
| 10 | How Do Consumers Search for Information in Multi-channel Environment?: Consumer Typology Based on Their Choice of Information Channel | 2012 | 9 |
| 11 | Measuring and Mapping Consumption Values | 2015 | 9 |
| 12 | Consumers’ Usage of Online Social Networks: Application of Use-Diffusion Model | 2010 | 7 |
| 13 | 2015 | 7 | |
| 14 | 2014 | 7 | |
| 15 | 2022 | 7 | |
| 16 | Consumers in the internet era: essays on the impact of electronic commerce from a consumer perspective | 2002 | 7 |
| 17 | Product and Firm Quality Signaling in E-Business: Interstices for Smaller Businesses | 2001 | 6 |
| 18 | 2017 | 6 | |
| 19 | 2016 | 6 | |
| 20 | 2015 | 6 |
About Jong‐Youn Rha
Jong‐Youn Rha is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Cultural Studies and Information Systems, having authored 70 papers that have together received 620 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (21 papers), Digital Marketing and Social Media (15 papers), Consumer Perception and Purchasing Behavior (13 papers), Diverse Topics in Contemporary Research (11 papers), Nutrition, Health and Food Behavior (9 papers), Customer Service Quality and Loyalty (8 papers), Technology and Data Analysis (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). The work is most often cited by research in Information Systems and Management (195 citations), Marketing (244 citations), General Decision Sciences (29 citations), Sociology and Political Science (256 citations) and Accounting (65 citations). Jong‐Youn Rha has collaborated with scholars based in South Korea, United States and India. Frequent co-authors include Jin-Myong Lee, Hyo‐Jung Kim, Priyali Rajagopal, Catherine P. Montalto, Sherman D. Hanna, Richard Widdows, Shinae Choi, Soyun Kim, Bo‐Han Lee and Ted Taekyoung Kwon. Their work appears in journals such as Sustainability, Digital Health, Proceedings of the ACM on Human-Computer Interaction, Computers & Education and Journal of Economic Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.