Joonheui Bae

682 total citations
25 papers, 478 citations indexed

About

Joonheui Bae is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Joonheui Bae has authored 25 papers receiving a total of 478 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 11 papers in Sociology and Political Science and 5 papers in Information Systems and Management. Recurrent topics in Joonheui Bae's work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (5 papers). Joonheui Bae is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (5 papers). Joonheui Bae collaborates with scholars based in South Korea, Hong Kong and United Kingdom. Joonheui Bae's co-authors include Kyung Hoon Kim, Dong‐Mo Koo, Juran Kim, Seungmook Kang, Min‐Young Lee, Hyun‐Hee Park, Sang Jin Kim, Pekka Mattila, Jungkeun Kim and Tae Hyun Baek and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Internet Research.

In The Last Decade

Joonheui Bae

21 papers receiving 462 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Joonheui Bae South Korea 13 282 211 81 68 59 25 478
Arti D. Kalro India 13 283 1.0× 294 1.4× 88 1.1× 56 0.8× 89 1.5× 26 510
Jennifer L. Stevens United States 11 190 0.7× 197 0.9× 53 0.7× 39 0.6× 41 0.7× 32 418
Kumkum Bharti India 12 296 1.0× 169 0.8× 79 1.0× 62 0.9× 30 0.5× 26 463
Katerina Makri Austria 11 167 0.6× 164 0.8× 55 0.7× 61 0.9× 22 0.4× 17 448
Scott D. Swain United States 11 259 0.9× 256 1.2× 100 1.2× 35 0.5× 67 1.1× 29 503
Valéry Bezençon Switzerland 11 204 0.7× 128 0.6× 65 0.8× 100 1.5× 88 1.5× 22 437
Maria Ek Styvén Sweden 12 341 1.2× 339 1.6× 120 1.5× 55 0.8× 31 0.5× 24 610
Jeffrey R. Parker United States 12 409 1.5× 203 1.0× 80 1.0× 35 0.5× 29 0.5× 31 657
Xiaoning Liang Ireland 13 157 0.6× 183 0.9× 110 1.4× 81 1.2× 40 0.7× 23 443

Countries citing papers authored by Joonheui Bae

Since Specialization
Citations

This map shows the geographic impact of Joonheui Bae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joonheui Bae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joonheui Bae more than expected).

Fields of papers citing papers by Joonheui Bae

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joonheui Bae. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joonheui Bae. The network helps show where Joonheui Bae may publish in the future.

Co-authorship network of co-authors of Joonheui Bae

This figure shows the co-authorship network connecting the top 25 collaborators of Joonheui Bae. A scholar is included among the top collaborators of Joonheui Bae based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joonheui Bae. Joonheui Bae is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kim, Jungkeun, et al.. (2025). The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse. Journal of Retailing and Consumer Services. 87. 104346–104346.
2.
Kim, Juran & Joonheui Bae. (2025). The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intention. Journal of Global Scholars of Marketing Science. 35(2). 162–179.
3.
Bae, Joonheui, et al.. (2023). An exploratory study on the perceived agility by consumers in luxury brand omni-channel. Journal of Global Scholars of Marketing Science. 33(1). 154–166. 2 indexed citations
4.
Bae, Joonheui, et al.. (2023). The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms. Asia Pacific Journal of Marketing and Logistics. 36(3). 756–772. 1 indexed citations
5.
Kim, Juran & Joonheui Bae. (2023). Influences of persona self on luxury brand attachment in the Metaverse context. Asia Pacific Journal of Marketing and Logistics. 36(9). 2068–2081. 25 indexed citations
6.
Kim, Juran & Joonheui Bae. (2023). Influences of symbolic capital on destination brand equity. Journal of Global Scholars of Marketing Science. 33(4). 561–576. 1 indexed citations
7.
8.
Kim, Juran, Seungmook Kang, & Joonheui Bae. (2022). Human likeness and attachment effect on the perceived interactivity of AI speakers. Journal of Business Research. 144. 797–804. 74 indexed citations
9.
Kim, Juran, Seungmook Kang, & Joonheui Bae. (2021). The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix. International Journal of Advertising. 41(6). 997–1016. 21 indexed citations
10.
Bae, Joonheui, et al.. (2021). The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel. Journal of Global Fashion Marketing. 12(4). 375–389. 24 indexed citations
11.
12.
Lee, Min‐Young, Joonheui Bae, & Dong‐Mo Koo. (2020). The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construal. Asia Pacific Journal of Marketing and Logistics. 33(3). 869–887. 42 indexed citations
13.
Bae, Joonheui, et al.. (2020). The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence. Journal of Global Fashion Marketing. 11(2). 137–153. 20 indexed citations
14.
Bae, Joonheui, et al.. (2020). Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention. Journal of Business Research. 130. 384–397. 48 indexed citations
15.
Bae, Joonheui, et al.. (2019). HOW SERVITIZATION AFFECTS CUSTOMER EXPERIENCE?. Global Fashion Management Conference. 2019. 798–798. 1 indexed citations
16.
Bae, Joonheui, et al.. (2019). The effect of environmental cues on the purchase intention of sustainable products. Journal of Business Research. 120. 425–433. 76 indexed citations
17.
Bae, Joonheui, Sang Jin Kim, Kyung Hoon Kim, & Dong‐Mo Koo. (2019). Affective value of game items: a mood management and selective exposure approach. Internet Research. 29(2). 315–328. 26 indexed citations
18.
19.
Bae, Joonheui & Dong‐Mo Koo. (2018). Lemons problem in collaborative consumption platforms. Internet Research. 28(3). 746–766. 37 indexed citations
20.
Bae, Joonheui, et al.. (2017). THE EFFECT OF GENDER DIFFERENCE ON LUXURY CONSUMPTION. Global Fashion Management Conference. 2017. 289–289. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026