Seth Ketron

1.0k total citations
41 papers, 727 citations indexed

About

Seth Ketron is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Seth Ketron has authored 41 papers receiving a total of 727 indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 11 papers in Social Psychology and 11 papers in Sociology and Political Science. Recurrent topics in Seth Ketron's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (9 papers). Seth Ketron is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (9 papers). Seth Ketron collaborates with scholars based in United States, United Kingdom and Ghana. Seth Ketron's co-authors include Kirsten Cowan, Nancy Spears, Kirk Kristofferson, Xiaojing Sheng, Alena Kostyk, Enping Mai, Charles Blankson, Atefeh Yazdanparast, Aidin Namin and Waros Ngamsiriudom and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Journal of Retailing.

In The Last Decade

Seth Ketron

38 papers receiving 680 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Seth Ketron United States	14	394	257	171	142	102	41	727
Kirsten Cowan United Kingdom	13	515 1.3×	290 1.1×	213 1.2×	101 0.7×	133 1.3×	33	936
Shiri Melumad United States	10	320 0.8×	434 1.7×	158 0.9×	87 0.6×	157 1.5×	19	790
Eunsoo Baek South Korea	13	416 1.1×	231 0.9×	79 0.5×	95 0.7×	94 0.9×	32	601
Hyojin Lee United States	8	369 0.9×	210 0.8×	82 0.5×	189 1.3×	51 0.5×	15	636
H. Onur Bodur Canada	15	623 1.6×	304 1.2×	70 0.4×	119 0.8×	94 0.9×	22	989
Ethan Pancer Canada	10	306 0.8×	312 1.2×	95 0.6×	75 0.5×	68 0.7×	20	628
Seeun Kim United States	15	359 0.9×	422 1.6×	95 0.6×	106 0.7×	219 2.1×	51	835
Virginia Vannucci Italy	11	362 0.9×	276 1.1×	144 0.8×	102 0.7×	169 1.7×	17	690
Chan Yun Yoo United States	16	514 1.3×	639 2.5×	114 0.7×	85 0.6×	228 2.2×	29	1.0k
P.E. Ketelaar Netherlands	17	326 0.8×	434 1.7×	113 0.7×	48 0.3×	169 1.7×	36	730

Countries citing papers authored by Seth Ketron

Since Specialization

Citations

This map shows the geographic impact of Seth Ketron's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Seth Ketron with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Seth Ketron more than expected).

Fields of papers citing papers by Seth Ketron

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Seth Ketron. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Seth Ketron. The network helps show where Seth Ketron may publish in the future.

Co-authorship network of co-authors of Seth Ketron

This figure shows the co-authorship network connecting the top 25 collaborators of Seth Ketron. A scholar is included among the top collaborators of Seth Ketron based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Seth Ketron. Seth Ketron is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Ketron, Seth & Kirsten Cowan. (2025). Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective. Journal of Retailing. 101(4). 639–658.

Ketron, Seth, Lauren I. Labrecque, Stefanie Sohn, & Atefeh Yazdanparast. (2025). Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity. Psychology and Marketing. 42(12). 3063–3080.

Namin, Aidin, et al.. (2024). Cross‐media synergies between TV news media and social media in charitable crowdfunding. Journal of Consumer Behaviour. 23(4). 1768–1782.

Eastman, Jacqueline K., Atefeh Yazdanparast, & Seth Ketron. (2024). Identifying NFT consumer segments: a consumption value theory and luxury perspective. Marketing Intelligence & Planning. 42(8). 1581–1600. 6 indexed citations

Ketron, Seth, et al.. (2024). Navigating consumption streams: Toward a utilitarian–hedonic perspective on subscription box customer journeys. Journal of Consumer Behaviour. 23(5). 2660–2675. 1 indexed citations

Namin, Aidin, et al.. (2024). Critical mass in a crowd: A predictive model of online crowdfunding of public goods in the U.S. vs. U.K. Journal of Business Research. 186. 114992–114992. 2 indexed citations

Ketron, Seth, et al.. (2024). Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions. European Journal of Marketing. 58(8). 1829–1857. 1 indexed citations

Kim, Sora, Xiaojing Sheng, & Seth Ketron. (2022). The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19. Journal of International Marketing. 30(2). 38–55. 5 indexed citations

Ketron, Seth, et al.. (2022). The “company politics” of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking. Journal of Business Research. 146. 354–362. 17 indexed citations

10.

Sheng, Xiaojing, et al.. (2021). Identifying consumer segments based on COVID‐19 pandemic perceptions and responses. Journal of Consumer Affairs. 56(1). 34–67. 18 indexed citations

11.

Ketron, Seth, et al.. (2021). Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues. Journal of Business Research. 138. 387–397. 6 indexed citations

12.

Ketron, Seth, et al.. (2020). Blame and service recovery strategies in lateral exchange markets. Journal of Strategic Marketing. 30(1). 3–21. 4 indexed citations

13.

Ketron, Seth & Nancy Spears. (2020). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58. 102245–102245. 9 indexed citations

14.

Cowan, Kirsten & Seth Ketron. (2019). Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology. European Journal of Marketing. 53(8). 1585–1611. 65 indexed citations

15.

Ketron, Seth & Nancy Spears. (2019). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54. 102021–102021. 22 indexed citations

16.

Blankson, Charles, et al.. (2018). Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana. Thunderbird International Business Review. 60(4). 535–548. 8 indexed citations

17.

Blankson, Charles, et al.. (2017). Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach. Journal of managerial issues. 29(3). 294. 5 indexed citations

18.

Ketron, Seth. (2016). Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis)honesty. Journal of Retailing and Consumer Services. 33. 33–42. 36 indexed citations

19.

Spears, Nancy, Seth Ketron, & Waros Ngamsiriudom. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15(6). 527–537. 14 indexed citations

20.

Spears, Nancy, Seth Ketron, & Kirsten Cowan. (2016). The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress. Journal of Brand Management. 23(4). 439–456. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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