Manuela López

896 total citations
28 papers, 570 citations indexed

About

Manuela López is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Manuela López has authored 28 papers receiving a total of 570 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Information Systems and Management. Recurrent topics in Manuela López's work include Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Manuela López is often cited by papers focused on Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Manuela López collaborates with scholars based in Spain, Chile and Venezuela. Manuela López's co-authors include María Sicilia Piñero, Ma Mercedes Cuyás Palazón Cuyás Palazón, Peeter W.J. Verlegh, Ahmad Aljarah, Eva Lahuerta-Otero, Blend Ibrahim, Inés López López, Juan Pedro Mellinas, Isabel P. Riquelme and José Garcı́a de la Torre and has published in prestigious journals such as SHILAP Revista de lepidopterología, Appetite and European Journal of Marketing.

In The Last Decade

Manuela López

26 papers receiving 544 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Manuela López Spain 13 430 281 155 98 72 28 570
Zheshi Bao China 15 548 1.3× 302 1.1× 378 2.4× 129 1.3× 43 0.6× 24 744
Yung‐Cheng Shen Taiwan 12 377 0.9× 307 1.1× 281 1.8× 186 1.9× 40 0.6× 25 685
Imène Ben Yahia Tunisia 8 510 1.2× 253 0.9× 455 2.9× 174 1.8× 63 0.9× 31 741
Xiuyuan Gong China 10 330 0.8× 334 1.2× 270 1.7× 81 0.8× 35 0.5× 15 573
Tamilla Mavlanova United States 6 348 0.8× 244 0.9× 198 1.3× 126 1.3× 67 0.9× 13 580
Jay Trivedi India 12 532 1.2× 406 1.4× 208 1.3× 116 1.2× 36 0.5× 26 716
Zhengzhi Guan China 8 415 1.0× 248 0.9× 270 1.7× 115 1.2× 69 1.0× 15 549
Silke Bambauer-Sachse Switzerland 14 441 1.0× 459 1.6× 145 0.9× 195 2.0× 23 0.3× 23 675
Vandana Ahuja India 13 293 0.7× 206 0.7× 157 1.0× 99 1.0× 23 0.3× 62 518
Jiyoung Cha United States 12 427 1.0× 215 0.8× 224 1.4× 64 0.7× 32 0.4× 23 587

Countries citing papers authored by Manuela López

Since Specialization
Citations

This map shows the geographic impact of Manuela López's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Manuela López with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Manuela López more than expected).

Fields of papers citing papers by Manuela López

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Manuela López. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Manuela López. The network helps show where Manuela López may publish in the future.

Co-authorship network of co-authors of Manuela López

This figure shows the co-authorship network connecting the top 25 collaborators of Manuela López. A scholar is included among the top collaborators of Manuela López based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Manuela López. Manuela López is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Rodríguez-Sánchez, Carla, Franco Sancho Esper, Luis V. Casaló, & Manuela López. (2025). Generative AI as a source of information on environmental Problems: Understanding its influence on Generation Z. Technology in Society. 83. 103036–103036. 1 indexed citations
2.
Aljarah, Ahmad, Manuela López, Blend Ibrahim, & Eva Lahuerta-Otero. (2025). Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance. Marketing Intelligence & Planning. 43(8). 1644–1659. 2 indexed citations
3.
Aljarah, Ahmad, Blend Ibrahim, & Manuela López. (2024). In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement. Internet Research. 35(3). 1406–1426. 14 indexed citations
4.
López, Manuela, et al.. (2023). The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach. IEEE Transactions on Professional Communication. 66(2). 150–169. 1 indexed citations
5.
Piñero, María Sicilia, Manuela López, & Ma Mercedes Cuyás Palazón Cuyás Palazón. (2023). The combined effect of front-of-package labels and influencer recommendations on food choice decisions. Appetite. 191. 107074–107074. 4 indexed citations
6.
Aljarah, Ahmad, et al.. (2023). Make me happy, make it credible – the effect of CSR message framing on online brand engagement. Management Decision. 62(2). 532–548. 17 indexed citations
7.
Mellinas, Juan Pedro, Isabel P. Riquelme, & Manuela López. (2022). Nightmares in “the happiest place on earth”: dissatisfaction in theme parks during the post-COVID era. Leisure Studies. 42(4). 524–535. 3 indexed citations
8.
Palazón, Ma Mercedes Cuyás Palazón Cuyás, Manuela López, María Sicilia Piñero, & Inés López López. (2022). The customer journey: a proposal of indicators to evaluate integration and customer orientation. Journal of Marketing Communications. 28(5). 528–559. 13 indexed citations
9.
López, Manuela, et al.. (2022). Influencers’ Promoted Posts and Stories On Instagram: Do They Matter?. 3(1). 15–28. 3 indexed citations
10.
López, Manuela, María Sicilia Piñero, & Peeter W.J. Verlegh. (2021). How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives. Journal of Research in Interactive Marketing. 16(1). 154–171. 39 indexed citations
11.
López, Manuela, et al.. (2019). Whom do I Choose to Diffuse Information onTwitter? An Agent-Based Model Approach. IEEE Latin America Transactions. 17(4). 677–683. 2 indexed citations
12.
Piñero, María Sicilia, et al.. (2018). Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust. Journal of theoretical and applied electronic commerce research. 14(3). 1–16. 30 indexed citations
13.
López, Manuela, et al.. (2018). ¿Cómo afecta al consumidor la publicidad presentada en los videojuegos en dispositivos móviles?. SHILAP Revista de lepidopterología. 17(17). 30–45. 1 indexed citations
14.
López, Manuela, et al.. (2018). Using an agent-based model to measure the message repetition effect on Twitter. 37. 1828–1830.
15.
López, Manuela, María Sicilia Piñero, & Peeter W.J. Verlegh. (2017). “Click like if you like it”: the effect of directional posts on social network sites. Online Information Review. 41(5). 672–690. 14 indexed citations
16.
Palazón, Ma Mercedes Cuyás Palazón Cuyás, María Sicilia Piñero, & Manuela López. (2015). The influence of “Facebook friends” on the intention to join brand pages. Journal of Product & Brand Management. 24(6). 580–595. 23 indexed citations
17.
López, Manuela & María Sicilia Piñero. (2014). eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making. Journal of Interactive Advertising. 14(2). 86–97. 89 indexed citations
18.
19.
López, Manuela & María Sicilia Piñero. (2013). How WOM marketing contributes to new product adoption. European Journal of Marketing. 47(7). 1089–1114. 39 indexed citations
20.
López, Manuela, et al.. (1991). Rotational Brownian dynamics of semiflexible broken rods. Journal of Fluorescence. 1(2). 129–134. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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