Ya You
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 4
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- Consumer Behavior in Brand Consumption and Identification 3
- Co-authors
- Amit Joshi (3 shared papers)Gautham Vadakkepatt (1 shared paper)Shuba Srinivasan (1 shared paper)Koen Pauwels (1 shared paper)Yi He (3 shared papers)Qimei Chen (2 shared papers)Miao Hu (1 shared paper)Huifang Mao (1 shared paper)
- Journals
- Journal of the Academy of Marketing Science (1 paper)Journal of Marketing (1 paper)Journal of Business Research (1 paper)Journal of Advertising (1 paper)Information & Management (1 paper)
- Partner nations
- United StatesSwitzerlandNorway
In The Last Decade
Ya You
5 papers receiving 504 citations
Ya You's Hit Papers
Peers
Comparison fields: 5 of 47
- Marketing 302
- Information Systems and Management 101
- Organizational Behavior and Human Resource Management 113
- Sociology and Political Science 384
- Human-Computer Interaction 29
Countries citing papers authored by Ya You
This map shows the geographic impact of Ya You's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ya You with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ya You more than expected).
Fields of papers citing papers by Ya You
This network shows the impact of papers produced by Ya You. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ya You. The network helps show where Ya You may publish in the future.
Co-authors
The 8 scholars most cited alongside Ya You, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | A Meta-Analysis of Electronic Word-of-Mouth Elasticity Hit paper breakdown → | 2015 | 351 |
| 2 | 2020 | 95 | |
| 3 | 2020 | 31 | |
| 4 | 2020 | 30 | |
| 5 | 2020 | 20 | |
| 6 | 2024 | 0 |
About Ya You
Ya You is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 6 papers that have together received 527 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (2 papers), Evolutionary Psychology and Human Behavior (1 paper), Financial Markets and Investment Strategies (1 paper), Mindfulness and Compassion Interventions (1 paper) and Organizational Leadership and Management Strategies (1 paper). The work is most often cited by research in Marketing (302 citations), Information Systems and Management (101 citations), Organizational Behavior and Human Resource Management (113 citations), Sociology and Political Science (384 citations) and Human-Computer Interaction (29 citations). Ya You has collaborated with scholars based in United States, Switzerland and Norway. Frequent co-authors include Amit Joshi, Gautham Vadakkepatt, Shuba Srinivasan, Koen Pauwels, Yi He, Qimei Chen, Miao Hu and Huifang Mao. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Business Research, Journal of Advertising and Information & Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.