Ya You

711 total citations · 1 hit paper
6 papers, 527 citations indexed

About

Ya You is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Ya You has authored 6 papers receiving a total of 527 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 3 papers in Marketing and 3 papers in Information Systems and Management. Recurrent topics in Ya You's work include Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Ya You is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Ya You collaborates with scholars based in United States, Switzerland and Norway. Ya You's co-authors include Amit Joshi, Gautham Vadakkepatt, Shuba Srinivasan, Koen Pauwels, Yi He, Qimei Chen, Miao Hu and Huifang Mao and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Ya You

5 papers receiving 504 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

2015 351 citations Ya You, Gautham Vadakkepatt et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ya You United States	5	384	302	113	101	66	6	527
Chunyu Li China	10	347 0.9×	217 0.7×	135 1.2×	101 1.0×	33 0.5×	24	472
Erin Steffes United States	9	323 0.8×	203 0.7×	113 1.0×	142 1.4×	29 0.4×	18	511
Nathalie Peña-García Colombia	7	313 0.8×	329 1.1×	110 1.0×	203 2.0×	47 0.7×	24	578
İrem Eren Erdoğmuş Türkiye	9	395 1.0×	314 1.0×	148 1.3×	156 1.5×	62 0.9×	15	566
Michael Valos Australia	13	289 0.8×	190 0.6×	104 0.9×	124 1.2×	95 1.4×	31	485
Jurui Zhang United States	8	339 0.9×	246 0.8×	55 0.5×	66 0.7×	32 0.5×	16	465
Bettina Lis Germany	11	218 0.6×	183 0.6×	131 1.2×	122 1.2×	136 2.1×	36	440
María Merino Mexico	6	292 0.8×	335 1.1×	174 1.5×	156 1.5×	46 0.7×	7	569
Julián Villanueva Spain	8	325 0.8×	506 1.7×	312 2.8×	108 1.1×	120 1.8×	20	747
Dah‐Kwei Liou Taiwan	12	295 0.8×	169 0.6×	74 0.7×	195 1.9×	30 0.5×	14	519

Countries citing papers authored by Ya You

Since Specialization

Citations

This map shows the geographic impact of Ya You's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ya You with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ya You more than expected).

Fields of papers citing papers by Ya You

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ya You. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ya You. The network helps show where Ya You may publish in the future.

Co-authorship network of co-authors of Ya You

This figure shows the co-authorship network connecting the top 25 collaborators of Ya You. A scholar is included among the top collaborators of Ya You based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ya You. Ya You is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

6 of 6 papers shown

1.

He, Yi, Ya You, & Huifang Mao. (2024). Find peace: mindfulness messages and their impact on social media engagement and product purchase intention. Marketing Letters. 36(3). 689–704.

2.

You, Ya, Shuba Srinivasan, Koen Pauwels, & Amit Joshi. (2020). How CEO/CMO characteristics affect innovation and stock returns: findings and future directions. Journal of the Academy of Marketing Science. 48(6). 1229–1253. 95 indexed citations

3.

You, Ya, Yi He, Qimei Chen, & Miao Hu. (2020). The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay. Information & Management. 58(2). 103410–103410. 30 indexed citations

4.

You, Ya & Amit Joshi. (2020). The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention. Journal of Advertising. 49(3). 213–233. 31 indexed citations

5.

He, Yi, Ya You, & Qimei Chen. (2020). Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM. Journal of Business Research. 118. 210–222. 20 indexed citations

6.

You, Ya, Gautham Vadakkepatt, & Amit Joshi. (2015). A Meta-Analysis of Electronic Word-of-Mouth Elasticity. Journal of Marketing. 79(2). 19–39. 351 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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